New Optane Branding

Core i9+, Core i7+, Core i5+

One of the items that Intel is keen to promote with this launch is an update to its Intel RST algorithm when dealing with ‘Optane Memory’, Intel’s brand for Optane whereby a small amount of storage is placed in front of a larger drive to act as a fast cache. Up to this point, Intel platforms that supported Optane Memory in this configuration could only do so on the drive that was used to boot into the operating system. While this worked well for low-cost users that relied on a single rotational hard-disk drive of rust for their needs, with most enthusiasts using a fast SSD (SATA or PCIe) as their first drive that loads the OS, putting Optane Memory in front of this as a cache was relatively pointless – any gains would be intangible at best. With the new generation of products, Intel has expanded the capabilities of Optane Memory such that it can act as a cache for a non-OS drive. This means that a user can have a fast SSD boot drive, a large spinning drive for storage, and then place Optane in front of that storage drive to potentially get much better performance from the drive.

The main idea here is that the large rotational drive is where users store games and large files used in content creation, which often have a long loading time. With the right caching algorithm, and a decent sized Optane Memory drive, Intel likes to promote that loading games and loading media for creative purposes are several factors faster than an equivalent system without an Optane Memory drive.

Part of the news around Optane is that Intel is now creating new processor branding for OEMs that have configurations with Optane. The new brands and logos are similar to the standard Core i5/i7 style that we are used to, however the logos are now a dark blue with white text, and exhibit a plus after the Core i5/i7 name.

So just to be clear, this is not a new line of processors. We will not have to suddenly deal with a Core i9+-8950HK being different to the non-plus counterpart. This is purely a branding exercise, and one that only covers the i5 and higher at that. However, to complicate things, this means that specification sheets can (and will) list the processors as Core i5+ and Core i7+ and even vPro models. This makes looking for particular processor versions in search engines a lot more difficult for almost no obvious benefit. I mean sure, Intel wants to promote the use of its Optane drives, but we already have the Optane branding and the Optane logos to do that for us. This ends up being another logo put onto the box.

Ultimately, Intel is still marketing Optane, its high-cost R&D product, with low capacities at low cost systems with relatively little margin. While it might seem like a noble goal, to bring extra caching performance down to the lower cost segment, it could very easily be done with SATA or PCIe M.2 drives using regular NAND flash. A lot of users would like to see high-capacity, high-endurance Optane drives moving more into the mainstream, instead of more attempts at funneling in a product like Optane into caching.

High-Performance Desktop: 65W to 35W Coffee Lake CPUs Looking at a H370 Motherboard: the GIGABYTE H370N-WiFi
POST A COMMENT

124 Comments

View All Comments

  • 0ldman79 - Wednesday, April 04, 2018 - link

    It is kind of hard to have a 95W CPU and a 200W GPU in a laptop with 6 hard drives though.

    The desktop isn't going anywhere.
    Reply
  • HStewart - Wednesday, April 04, 2018 - link

    This excuse about monitor keyboard mice can't be used any more. I am old school person that built my own pc and actual use a dos editor call brief. I work at home and use a ThinkPad and monitor stays down and Conniected to two 24in monitors, day keyboard and Microsoft wireless mouse.

    But the advantage of I need to go I can take laptop on plane with me - try that with a huge desktop

    I believe I can go more than two monitor on this system but for me two is perfect
    Reply
  • samsonjs - Tuesday, April 03, 2018 - link

    The traditional desktop segment used for gaming might kind of go away but you'll always be able to throw a workstation CPU into a gaming desktop if that's your thing. Server and workstation CPUs aren't going anywhere in the foreseeable future. Reply
  • HStewart - Saturday, April 07, 2018 - link

    I would agree on server segment of industry - but workstations have lately - and especially with latest 8th Generation move mobile with Mobile Xeon chips - but still you need to desktop chips for higher core counts and multiple cpu's.

    I could see one day with technology like EMIB, have multiple cpus and gpu on a laptop. Who knows they could possible do that with dual EMIB on system. It depends on demand - workstation industry actually in a lot of ways of driving CPU and GPU even more than gaming.

    I remember when first interested in Lightwave 3D - I learn that NewTek switch to include Windows because of advancements in Windows NT technology. At this time it was only on Apple Mac which were the obsolete PowerPC devices
    Reply
  • a13antichrist - Wednesday, April 11, 2018 - link

    The analogy can be made to SSD vs HDD also. SSD might replace 80% of use cases but there will always be some areas where raw storage is simply more valuable than immediate speed. HDD will never go away as long as the $/gb remains far far less than SSD.

    Fixed desktops will never go away entirely as long as bigger, power-hungrier parts can still outperform mobile parts at lower costs. You pay more for mobile but you pay for the convenience of mobility.

    However with a standard business dock or newer USB-C/Thunderbolt/WiGig docks there is really no excuse for 90% of people to still need a desktop - keyboard/mouse/monitor arguments are indeed archaic and totally misguided. A single connection is all it takes these days. Personally I have my MXMaster dongle permanently in the primary laptop itself, so I always have the mouse available whether I'm at the desk or the couch; other dongles attached to the dock take care of the other laptops in the house which I might also use in the dock(s).

    Now, I'm not a big gamer, in fact I'm not much of one at all, but just like I need a separate "system" for storage, I would also never consider a laptop (even though it's core i7) if I was going to get into --serious-- gaming. Desktop parts are faster and cheaper, which is a good trade-off against mobility.
    But I do think that gaming laptops with a good dock can take care of the needs of 90% of gamers; the question becomes, how much extra are you throwing into the laptop to have a single machine? It's very likely that you could buy a superlight/ultraportable with only basic graphics, plus
    build a full gaming PC for the same total price as a well-equipped gaming laptop. That would be the best of both.

    Disclaimer: I use a laptop in a dock as my HTPC also. :p
    Reply
  • Ananke - Wednesday, April 18, 2018 - link

    If you have an engineering labor that costs $1000 a day, any hour saved is profit. If a desktop/workstation is the tool that shaves couple hours daily of that engineering time, you break even within a week. Besides, giving that engineer an extra laptop+tablet+phone is just small extra cost to keep things running. Not even going into cost accounting calculations of having projects accomplished faster and it's implications on the whole corporate structure and costs...And, statistically, the consumer PC gaming market is actually increasing as average sale price and total revenue. The overall consumer PC market shifts towards mobile devices and compute sticks/embedded apps, but the gaming is still quite profitable. And, not to forget that the market is not just America, there are other localities, growing with different price points. Reply
  • ForgotPants - Wednesday, April 04, 2018 - link

    Just look at the PC gaming sales charts and you'll see how many gamers there are. It may not be growing wildly (or at all) like mobiles where its ok to spend 900$ every year to get the latest toy from a fruit seller but it is huge, almost as large as all the consoles combined.

    https://www.gamesindustry.biz/articles/2017-12-20-...

    In addition to gamers, a lot of professionals use desktops in their day to day activities. This market is not going anywhere soon.
    Reply
  • Kepe - Thursday, April 05, 2018 - link

    The death of desktop PC has been predicted to be imminent for the past two decades. We still have an ever-growing PC gaming community, desktops are used everywhere people need more sustained power than laptops can offer. And that will never change. Software gets more and more complex as new processors become more and more powerful. A laptop will always be thermally constrained compared to what you can achieve with a desktop PC. That's why heavy workloads can never be run on laptops in a productive manner.
    Laptops are great for people who mainly write or do spreadsheets or powerpoints or stuff like that. But you just can't replace all of the world's desktop PCs with laptops because they are not the optimal solution for all the workloads out there. Video editing, image editing, 3D design. Those things eat up all the performance your machine has, and the more performance you have, the more productive you are. That is the most important thing companies care about. If you spend three hours a day twiddling your fingers, waiting for your computer to finish doing something, that time is completely wasted and costs your employer tons of money annually.
    Reply
  • Icehawk - Thursday, April 05, 2018 - link

    This dead on IMO. The perf/time thing is how I convinced my company to replace all mech drives with SSDs. Reply
  • jjj - Tuesday, April 03, 2018 - link

    So in mobile a heavy focus on boosting ASPs.

    In desktop , it's hilarious how few SKUs have HT enabled, EPA should fine them or something for wasting power. They depend too much on the 8700k so anything bellow it gets hits harder than usual.
    Reply

Log in

Don't have an account? Sign up now