Going Beyond Gen11: Announcing the XE Discrete Graphics Brand

Not content with merely talking about what 2019 will bring, we were given a glimpse into how Intel is going to approach its graphics business in 2020 as well. It was at this point that Raja announced the new product branding for Intel’s discrete graphics business:

Intel will use the Xe branding for its range of graphics that were unofficially called ‘Gen12’ in previous discussions. Xe will start from 2020 onwards, and cover the range from client graphics all the way to datacenter graphics solutions.

Intel actually divides this market up, showing that Xe also covers the future integrated graphics solutions as well. If this slide is anything to go by, it would appear that Intel wants Xe to go from entry to mid-range to enthusiast and up to AI, competing with the best the competition has to offer.

Intel stated that Xe will start on Intel’s 10nm technology and that it will fall under Intel’s single stack software philosophy, such that Intel wants software developers to be able to take advantage of CPU, GPU, FPGA, and AI, all with one set of APIs. This Xe design will feed the foundation of several generations of graphics, and shows that Intel is now ready to rally around a brand name moving forward.

There was some confusion with one of the slides, as it would appear that Intel might be using the new brand name to also refer to some of it's FPGA and AI solutions. We're going to see if we can get an answer on that in due course.

Demonstrating Sunny Cove and Gen11 Graphics Changing How Chips are Made: 3D Packaging with FOVEROS
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  • prisonerX - Wednesday, December 12, 2018 - link

    And you're a special brand of pathetic. Congrats.

    Don't worry though, one day you'll hit puberty and things will improve.
    Reply
  • LogitechFan - Wednesday, December 12, 2018 - link

    Oh yes, amdturds are THE breed of stupid to behold... Reply
  • drunkenmaster - Wednesday, December 12, 2018 - link

    Would that be Marvell's chip from 3 years ago that suddenly people are talking about... which is just a chip on an interposer with an HBM chip. HBM which AMD co-developed, had prototype APU packages using it in 2011 and launched Fury X with HBM on an interposer 3 years ago.

    Right, but AMD didn't pioneer it, because Marvell made a dramatically less complex switch using the same concept at the same time AMD did, but you know, AMD co-developed the memory, they worked with the packaging plants for years to be able to mass produce interposer packaged products and Fury X was the reason HBM went into full production in the first place.... but sure, AMD definitely didn't pioneer this latest move.
    Reply
  • ajc9988 - Wednesday, December 12, 2018 - link

    http://www.eecg.toronto.edu/~enright/micro14-inter... http://www.eecg.toronto.edu/~enright/Kannan_MICRO4... https://youtu.be/G3kGSbWFig4 https://seal.ece.ucsb.edu/sites/seal.ece.ucsb.edu/... https://www.youtube.com/watch?v=d3RVwLa3EmM&t=... Reply
  • qap - Wednesday, December 12, 2018 - link

    Well ... yeah. Intel had multi-chip CPUs almost 15 years ago (look for Pentium D). And it was mocked by AMD and its fans.
    I thought that the mocking intel did last month was just to remind AMD, what they said then and I found it hilarious. But maybe not. People don't change and it's completely plausible, that it was said by someone, who does't know the history.
    Reply
  • Topweasel - Wednesday, December 12, 2018 - link

    Never Mocked by AMD. They just made sure to point out that their 2 cores with the X2 and quad with the Phenom where "real" multicore chips. It mattered more back then because Intel's boards had FSB's instead of direct connections and the separate chips had to talk through the FSB and chipset northbridge to talk to each other. Also AMD hadn't been rambling on thier glue tech for years (with no product yet on market using it (Kaby-G isn't actual EMIB)) when they made their statements.

    AMD promoted their products said they are better because they were real. There is a negative connotation with that. But that is different then calling out your competitor for using "glue".
    Reply
  • 29a - Wednesday, December 12, 2018 - link

    "Well ... yeah. Intel had multi-chip CPUs almost 15 years ago (look for Pentium D). And it was mocked by AMD and its fans."

    I think pretty much everyone mocked anything P4 related, you have to admit it was pretty bad.
    Reply
  • FreckledTrout - Wednesday, December 12, 2018 - link

    What's P4? To flush it down the toilet. Reply
  • tshoobs - Wednesday, December 12, 2018 - link

    Never heard that one before! So true, the P4 was such an embarrassment. Reply
  • JlHADJOE - Wednesday, December 12, 2018 - link

    lol this takes me right back to the days of the P4, and the awesome "x is good... for me to POOP on!" meme Reply

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