Going Beyond Gen11: Announcing the XE Discrete Graphics Brand

Not content with merely talking about what 2019 will bring, we were given a glimpse into how Intel is going to approach its graphics business in 2020 as well. It was at this point that Raja announced the new product branding for Intel’s discrete graphics business:

Intel will use the Xe branding for its range of graphics that were unofficially called ‘Gen12’ in previous discussions. Xe will start from 2020 onwards, and cover the range from client graphics all the way to datacenter graphics solutions.

Intel actually divides this market up, showing that Xe also covers the future integrated graphics solutions as well. If this slide is anything to go by, it would appear that Intel wants Xe to go from entry to mid-range to enthusiast and up to AI, competing with the best the competition has to offer.

Intel stated that Xe will start on Intel’s 10nm technology and that it will fall under Intel’s single stack software philosophy, such that Intel wants software developers to be able to take advantage of CPU, GPU, FPGA, and AI, all with one set of APIs. This Xe design will feed the foundation of several generations of graphics, and shows that Intel is now ready to rally around a brand name moving forward.

There was some confusion with one of the slides, as it would appear that Intel might be using the new brand name to also refer to some of it's FPGA and AI solutions. We're going to see if we can get an answer on that in due course.

Demonstrating Sunny Cove and Gen11 Graphics Changing How Chips are Made: 3D Packaging with FOVEROS
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  • ajc9988 - Thursday, December 13, 2018 - link

    advertising dollars keep the lights on and pay the salaries of the authors of these articles. Without ads, you don't get to read the content for pleasure, and then it all is a moot point, now isn't it. With that said, could you give constructive criticism on how they could make it less intrusive while still accomplishing the same goal? Reply
  • StrainedDig4 - Thursday, December 13, 2018 - link

    I cannot read a thing when the text is partially blocked by a video Ad. I will simply read elsewhere. They need add dollars and that is more important than my reading their article, obviously. Thanks for your input. Reply
  • davidefreeman - Friday, December 14, 2018 - link

    I've never had that problem before, and I keep ads unblocked on Anandtech to support them. Did you try refreshing the page? Reply
  • FunBunny2 - Friday, December 14, 2018 - link

    "Without ads, you don't get to read the content for pleasure, and then it all is a moot point, now isn't it."

    the 'advert business model' is a crock and scam. always has been. at least in print media, everyone who 'clicks' on the newspaper or magazine has to pass over, at least, the advert. with the innterTubes, the adverts not only steal more and more of the screen, but definitely slow down the process.

    and here's what the proponents of the advert business model keep denying: those that block adverts won't interact with them at all. neither the page owner nor the advert buyer actually lose a 'real' customer. the page owners are scamming the advert buyers with 'eyeballs' metric. it means nothing but the buyers are too stupid, or scared, to insist on metrics that measure actual $$$ they earn from clicks. the page owners won't do that because it will reveal that innterTube adverts are of negative infinity value.
    Reply
  • FunBunny2 - Thursday, December 13, 2018 - link

    I wonder how much longer the 'if we build it, they will buy' mantra works? do all those cube dwellers in MegaCorpUSA play high requirement games all day long? Reply
  • tommybobberson - Friday, December 14, 2018 - link

    could someone tell me what they mean by IP in the first qna question please? Reply
  • ajc9988 - Friday, December 14, 2018 - link

    IP = Intellectual Property. This covers Patents, Copyright, Trademarks, and potentially trade secrets (this is things like processes, etc., that they cannot receive other protections for or that they choose not to patent because there is a time clock after which it falls into public domain, so keeping it secret can potentially allow for longer protection periods).

    THIS IS NOT LEGAL ADVICE. IF YOU NEED LEGAL ADVICE, PLEASE SEEK THE ADVICE OF COUNSEL WITHIN YOUR JURISDICTION. THIS IS GENERAL LEGAL INFORMATION, IS PRESENTED AS IS AND WITH ALL FAULTS.
    Reply
  • tommybobberson - Friday, December 14, 2018 - link

    Also, could i know what embargo they were talking about in the second last slide? Reply
  • ajc9988 - Friday, December 14, 2018 - link

    The slide is just marked as under embargo until the contractual embargo of information is lifted. During the presentation, there was an embargo that lifted like hours or a day after the conference. Nothing to really be concerned about. Reply
  • tommybobberson - Friday, December 14, 2018 - link

    oh i see, thanks for the reply. though I was hoping it would be something about their products :P Reply

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