Going Beyond Gen11: Announcing the XE Discrete Graphics Brand

Not content with merely talking about what 2019 will bring, we were given a glimpse into how Intel is going to approach its graphics business in 2020 as well. It was at this point that Raja announced the new product branding for Intel’s discrete graphics business:

Intel will use the Xe branding for its range of graphics that were unofficially called ‘Gen12’ in previous discussions. Xe will start from 2020 onwards, and cover the range from client graphics all the way to datacenter graphics solutions.

Intel actually divides this market up, showing that Xe also covers the future integrated graphics solutions as well. If this slide is anything to go by, it would appear that Intel wants Xe to go from entry to mid-range to enthusiast and up to AI, competing with the best the competition has to offer.

Intel stated that Xe will start on Intel’s 10nm technology and that it will fall under Intel’s single stack software philosophy, such that Intel wants software developers to be able to take advantage of CPU, GPU, FPGA, and AI, all with one set of APIs. This Xe design will feed the foundation of several generations of graphics, and shows that Intel is now ready to rally around a brand name moving forward.

There was some confusion with one of the slides, as it would appear that Intel might be using the new brand name to also refer to some of it's FPGA and AI solutions. We're going to see if we can get an answer on that in due course.

Demonstrating Sunny Cove and Gen11 Graphics Changing How Chips are Made: 3D Packaging with FOVEROS
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  • iwod - Thursday, December 13, 2018 - link

    Except external GPU.
  • Icehawk - Thursday, December 13, 2018 - link

    The number of those sold can be counted on one hand. Ok, maybe two,

    In all my years I've used a FW cable exactly once.

    I've seen a total of two thunderbolt cables, our Mac guy had them for some crap he was doing. IOW, dead just like FW. Proprietary stuff just doesn't tend to last long in an open, commodity, market when equivalents are available for free or pennies on the dollar.
  • dampf - Wednesday, January 2, 2019 - link

    Because nobody knows about it. I'm sure there is a big market for that, just connect a GPU to your laptop via thunderbolt 3 and enjoy high end gaming!
  • johannesburgel - Thursday, December 13, 2018 - link

    Nonsense, it's exactly the other way around. Everything is converging on PCI Express. Every peripheral which can actually profit from USB3 speeds would be better off with a direct PCI Express connection instead, and Thunderbolt can do that. USB3 on the other hand requires protocol conversion on both ends of the cable. Instead of being able to just plug a normal GPU, an off-the-shelf NVMe SSD or any other standard device into an external enclosure, without any hardware or driver adaptions, people have to come up with USB3 interface chips and special USB variants of every device.

    USB3 never had a reason to exist.
  • HStewart - Thursday, December 13, 2018 - link

    I guess you have never truly experience Thunderbolt - it has 40G rate compare USB 3.0 and currently drives a doc - powering multiple monitors plus multiple devices - also remember that it is a superset of USB C Gen 2.

    Not to mention it has external GPU via PCIe.
  • HStewart - Thursday, December 13, 2018 - link

    TB3 is open up - I believe I saw some foreign TB3 controller out there - but there maybe support issue -
  • Gc - Thursday, December 13, 2018 - link

    looks like it stands for x'ellerator, for many hardware accelerator markets, not just gaming.

    Visually, it looks like a tuxedoed figure skater X holding up Microsoft's 'e'.
  • Samus - Thursday, December 13, 2018 - link

    “a customer asked for a product of about this performance but with a 2 mW standby power state. In order to do this, Intel created and enhanced a number of technologies inside the company. The final product is apparently ideal for the customer, however the chip will also be made available for other OEMs.”

    Clearly Apple.
  • StrainedDig4 - Thursday, December 13, 2018 - link

    Is there a reason when I expand the text screen your video Ads pop up onto the screen, refuse to quit and obscure 1/4 of the display? Are your readers displeasure less important than advertising dollars? I don’t read your articles to buy things, I have Amazon for that, I read to become more informed. Kindly let me know why your pages have become Tomshardware.com lookalikes...
  • ajc9988 - Thursday, December 13, 2018 - link

    advertising dollars keep the lights on and pay the salaries of the authors of these articles. Without ads, you don't get to read the content for pleasure, and then it all is a moot point, now isn't it. With that said, could you give constructive criticism on how they could make it less intrusive while still accomplishing the same goal?

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