As active members of the PC components industry, we tend to try to keep our ear to the ground relating to how the different companies are approaching their product lines especially in terms of acquisitions, applications, marketing and projections. Most of what we hear is either not news or not entirely relevant for publication but helps us attempt to form a more complete picture when we do publish. One of the reasons we do this is to do with confirming sources, and making sure we publish as accurately as possible. So when a rumor started in the sphere regarding ECS’ motherboard business being moved away from the commercial side of the equation (from Digitimes and others), remaining in only OEM/ODM applications, I naturally went straight to the heart of the matter and contacted ECS for clarification. The following is a letter from Sunny Yang, ECS’ President.

Dear Our Distinguished Customers,

We feel regret to learn the untrue report from DIGITIMES pertaining to “ECS to quit own-brand DIY motherboard business, say Taiwan makers” on Jun. 24, 2015. We like to formally clarify that ECS would never give up any opportunity to work on own-brand DIY motherboard as what we always commit to our valuable customers.

We all learn the knee competition in motherboard industry. To receive the challenge, ECS has made all the efforts to manage our own brand motherboard and create more service and value to our channel customers for years. We would continue to put more resources to provide cutting edge products and marketing events as what we just announced at Taipei Computex in early June and, therefore, enhance our brand value and your confidence level.

ECS has been cooperating with you for many years, we treasure this relationship. We will also do our best to serve your needs through our global structures. We believe, through our close cooperation, a mutually beneficial result can be achieved in a long-term relationship.

Sincerely Yours.
Sunny Yang
President, Elitegroup Computer Systems Co., Ltd.

That essentially confirms that ECS will be staying in the consumer motherboard business. Personally I felt the news was a little off to begin with – at Computex ECS were showing their own brand 100-series motherboards, and even developing them with Realtek’s new Dragon network chip which is designed to go in direct competition with Killer. While it's not unheard of for big companies to pull product lines at the last second, we meet with ECS every year and the ECS Computex booth is naturally very large and they often put on a large show for it. It's important to consider how much money and marketing has been pumped into ECS’ L33T gaming brand in recent years along with their eSports sponsorship.

ECS as a brand does have a presence in the United States, and we’ve reviewed some interesting samples such as the Lucid Hydra equipped P67H2-A back in 2011 and the only overclockable AMD E350 mini-ITX board on the market, the ECS HDC-I. To this end, the latest figures we have estimated for ECS own-brand motherboard sales are around 3-4 million, which accounts for around 5% of the ~78 million motherboards a year market, but in 2009 reports have suggested they sold 17 million both as a brand and as an OEM/ODM which gives you a sense of scale as to how big ECS actually is. ECS’ main revenue generator is the OEM/ODM side, particularly in manufacturing many mini-PCs for other well-known brands, but their own brand still has value particularly in Asian regions and as the letter above shows, they are still keen on putting it into action.

POST A COMMENT

40 Comments

View All Comments

  • Impulses - Thursday, June 25, 2015 - link

    Not sure most enthusiasts would miss ECS, but good for them. Reply
  • cruzinforit - Thursday, June 25, 2015 - link

    I've had and used more than a couple of ECS boards over the years. I had an ECS K7S5A that still works beautifully. I got lucky with mine, the G-Luxon caps are still functioning and haven't puked electrolyte even after all these years. I've used them in builds for other people, and I even have an ECS H61 mini-ITX board in my HTPC which works beautifully. Reply
  • abhaxus - Thursday, June 25, 2015 - link

    I miss the days of the K7S5A. Was a simpler time. Reply
  • Samus - Thursday, June 25, 2015 - link

    The K7S5A was a legendary enthusiast board in its own right, but that was over a decade ago...they have become less relevant mostly because of ASRock. Reply
  • WorldWithoutMadness - Thursday, June 25, 2015 - link

    Nobody would miss them except the customers whose products are still in warranty period.
    But hey, at least their product can be found in the market unlike proper spec'ed AMD laptop
    Reply
  • twin - Thursday, June 25, 2015 - link

    To be fair, leaving a market doesn't mean not honoring the warranty. Reply
  • SpartyOn - Thursday, June 25, 2015 - link

    I've used plenty of ECS boards over the years for non-critical desktop builds; internet browsing machines, low-end gaming boxes, cheap HTPCs and the like. I've always found the consumer product to be great value for the price.

    Sure, the BIOS's are straight out of 1999 and they tend to be basic, both in their capabilities and appearance, but at the extreme budget price point, I've always found the ECS motherboards to have less board flex, booting issues and longevity problems than low-end models from MSI, and even to a degree Gigabyte and Asus, depending on the board.

    Granted, I haven't purchased one in at least a year, so maybe things have changed a bit, but count me in the camp of people pleased to hear that they're not going away.
    Reply
  • Samus - Thursday, June 25, 2015 - link

    Haha, I actually like their clunky BIOSes because these days some of these UEFI interfaces are wack. Reply
  • StrangerGuy - Friday, June 26, 2015 - link

    It's always funny to see the elite zGaMeRz OC crowd dissing on low-end boards when these already have all the necessary features needed for a legit gaming system. Put the $200+ mobos with crappy PSUs and cooling that these $50 mobos usually end up with and I won't be remotely surprised to see former fail just as often. I have build several gaming PCs with ~$50 mobos and all easily breezed past the 3-year old warranty period without a single failure. Reply
  • bill.rookard - Thursday, June 25, 2015 - link

    I've got an ECS board, and it's pretty solid. Not the greatest, not the latest features, but it works just fine for what it's for (basic office/internet box).

    That being said, they really need to work on their English translations.
    Reply

Log in

Don't have an account? Sign up now