Amazon Kindle Fire: A $199 Kindle Tabletby Jason Inofuentes on September 28, 2011 9:54 AM EST
Earlier reports of the device now known as the Kindle Fire have varied wildly and with speculation rampant about what Amazon might announce the finished product appears to fall nicely in between the greatest device ever and a serious disappointment. We'll begin with pricing. Jeff Bezos, Amazon CEO, repeated one line more than any other during the event today, "premium products at non-premium prices." By pegging the Fire at $199 he certainly is following through on the latter claim. This undercuts even the Barnes and Noble Nook Color, while providing specifications that match devices more than twice it's price. So, bargain? You bet.
And what you get for that $199 is a stylish black device with a 7" IPS 1024 x 600 screen, and a 1 GHz dual-core ARM processor. At 11.4mm the Fire is thicker than other slates, but as we've discussed before, a thicker device can still be pleasant to hold, so long as the form factor works. Reports from gdgt's Ryan Block indicate that Quanta Computers, who designed the BlackBerry PlayBook, were responsible for the design of the Kindle Fire, and by all accounts they seem to have not strayed far from that design. Holding to that design may include using the same TI OMAP 4430 SoC, though we have yet to confirm that. What we can confirm is that at 413 grams, this is one of the lightest weight tablets we've seen.
|Tablet Specification Comparison|
|Amazon Kindle Fire||Apple iPad 2||BlackBerry PlayBook||Samsung Galaxy Tab 8.9|
|Dimensions||190 x 120 x 11.4mm||241.2 x 185.7 x 8.8mm||194 x 130 x 10mm||230.9 x 157.8 x 8.6mm|
|Display||7-inch 1024 x 600 IPS||9.7-inch 1024 x 768 IPS||7-inch 1024 x 600||8.9-inch 1280 x 800 PLS|
|Processor||1GHz TI OMAP 4430 (2 x Cortex A9)||1GHz Apple A5 (2 x Cortex A9)||1GHz TI OMAP 4430 (2 x Cortex A9)||1GHz NVIDIA Tegra 2 (2 x Cortex A9)|
Hardware isn't the whole store with the Fire, though. Amazon is selling a platform from which to experience it's various Amazon services, and it is leaving none of them from this party. Obviously, and this is the last mention of Android you'll find in this piece and their PR. For third party apps there's the Amazon Appstore. This will be the only official means by which buyers will be able to load their apps onto the device, though intrepid hackers will no doubt make quick work of the device. Amazon's MP3 store is on hand as well as Amazon's Kindle app and e-book store. This brings us up to apps, music, magazines and books. The addition of Amazon Prime Instant Videos rounds out the offerings with over 100,000 movies and TV shows from the likes of Fox, CBS and NBCUniversal. Buyers will be treated with an expanded WhisperSync service that now allows users to mark their place in movies and TV shows, as they already do with books and magazines. Amazon is even leveraging EC2, their web services provider to enhance the browsing experience with Amazon Silk.