HP has introduced its new premium Omen-branded premium gaming peripherals: the Omen Photon mouse as well as the Omen Outpost mousepad. Featuring a sensor with a precision range of up to 16,000 DPI, the ambidextrous wireless Omen Photon mouse promises to offer an ultimate precision for this class of devices. Meanwhile, the Omen Outpost Qi-featuring charging mousepad promised to keep the Photon charged at all times. In addition, HP also announced its Omen line of clothing.

The Omen Photon Mouse

Featuring an ambidextrous shape, the HP Omen Photon wireless mouse is unique: it is one of a few gaming mice featuring an optical sensor with a maximum precision of 16,000 DPI (the mouse uses the PixArt PAW3335) along with a design that can be adjusted by users themselves. The mouse promises a 0.2 ms click response time because of its proprietary wireless technology, which is actually faster than response time offered by wired mice, according to HP.

The Omen Photon has 11 programmable buttons as well as programmable RGB LEDs to personalize its looks. Meanwhile, its buttons are rated for 50 million clicks, providing an extended durability.

The HP Omen Photon can be charged using a cable, or using the company’s Omen Outpost Qi-enabled gaming mouse mat. The latter charges the mouse in 2.5 hours and the Photon can work for 50 house on one charge, according to the manufacturer. Just like the mouse, the Outpost features programmable RGB lighting.

As for compatibility, HP’s Omen Photon can work with Windows 10 and MacOS 10.11-based PCs, Microsoft’s Xbox One, and Sony’s PlayStation 4 game consoles.

Pricing & Availability

HP plans to start sales of its Omen Photon Wireless Mouse in July for a price starting at $129.99. The Omen Outpost mat will be available at around the same time for $99.99.

The introduction of an expensive and advanced mouse along with a high-end mousepad will naturally make HP’s gaming lineup stronger and its PCs more attractive. Meanwhile, there is another aspect why the launch is important: it creates additional brand awareness for HP’s gaming gear among a wide variety of users looking for advanced hardware.

The Importance of Branding

HP acquired Voodoo PC along with its Omen, Envy, and other trademarks back in 2006 as the market of gaming PCs was on the rise. During the economic turmoil of 2007 – 2010, HP released a number of promising Voodoo-branded products, but greatly reduced its focus on gaming in general, which ultimately lead to resignation of Rahul Sood, one of the pioneers of high-performance gaming PCs and the founder of legendary Voodoo PC, from the company.

Sometime in 2011, at a different publication, I interviewed Rahul Sood to talk about gaming and PC business at large. Being a very smart person, Rahul told me loads of interesting things about importance of ecosystem, product lineups, hardware business operations, and branding. The market of high-performance gear — whether we are talking about luxurious fast cars or about gaming PCs — is convoluted and requires a special treatment that focuses around brand awareness. Ferrari sells a bunch of luxurious cars, yet Fiat makes money on the brand itself too. Whether these are F1-branded Ferrari caps or whether these are Ferrari-branded hoods, Fiat makes money. And it works in both ways, on the one hand the owner of the trademark sells devices, on the other hand these products create brand awareness and motivates people to buy more expensive things.

Inherited from Voodoo PC, the Omen brands is still here and the good news is that HP not only wants it to survive, but has been expanding its usage in the recent years. The launch of rather unique HP Omen-branded mouse will make this trademark accessible by the masses, which is very important.

Being a methodical player, HP also announced a collection of Omen-branded clothing. Including hoodies and T-shirts, this collection is designed for gamers at large. Made of cotton (at least it looks so), the HP Omen is available in a variety of models and colors.

Related Reading

Source: HP

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  • Makaveli - Wednesday, May 22, 2019 - link

    There are already too many competitors in this market space. HP find something more profitable. No one is going to by HP gaming gear compared to what the others offer. Just bundle this with your gaming PC's and leave it there. Reply
  • Dragonstongue - Wednesday, May 22, 2019 - link

    Kudos to the comment and completely agree
    they want to buy gaming hence the Omen in naming and Alien
    well, they got ample place to plop their "high performance gear for high performance system"

    for everyone else, do we REALLY need yet more $%^#$% on the shelf
    "Just because it is HP"
    hells no, custom order for like $2 ship direct to customer (3rd party i.e Amazon initiated sale, so no on gets cut from making their profits, but HP, direct to customer are "fair value" is ok as well
    Reply
  • Samus - Saturday, May 25, 2019 - link

    HP are masters of scale. They will make a million of these gaming products, sell maybe 100k at retail, and the other 900k will end up being liquidated for near nothing, the same way all of their products eventually end up. Because of the margins of scale, they break even after selling the initial 100k, perhaps earlier.

    This is why you find NOS 2017-2018 model HP Elitebooks that used to retail for a thousand bucks on eBay for $250. And even the new ones lose value insanely fast. Dell and Lenovo are the same way, but neither have as large of a presence in the USA as HP. Lenovo is huge in Asia, which is why HP and Lenovo are always neck and neck for global sales king.
    Reply
  • RaistlinZ - Wednesday, May 22, 2019 - link

    Sweet...just what no one asked for. Reply
  • Dug - Thursday, May 23, 2019 - link

    I wish I could up vote your comment.
    Typical large corporation with no clue about market, because they don't actually talk to customers.
    Reply
  • PeachNCream - Friday, May 24, 2019 - link

    So very, very true. Reply
  • Manch - Thursday, May 23, 2019 - link

    The logo looks like a tramp stamp. 99$ mouse pad? GTFOH! Horrible quality products. They used to be good. Unfortunately in the race to the bottom, they're in the top 3. I'll avoid and spend less money for good product elsewhere. Reply
  • Samus - Saturday, May 25, 2019 - link

    Horrible quality products that aren't even shipping yet...yeah, no bias here, this comment is sound. Reply
  • Manch - Saturday, May 25, 2019 - link

    Uh Oh. Ive verbally injured a fanboi! Obviously I havent used the unreleased products. I have on the other hand used there past and current products quite extensively. Both corporate and personal. As already stated THEY USED TO BE GOOD.

    Keep cherry picking and ignore the rest of my post, and by all means defend a 99$ mouse pad. LOL
    Reply

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