Display

As the primary mode of interaction with the phone, the display is one of the most important areas of evaluation. Of course, the methods of evaluation can be hotly debated. There is a great deal of subjectivity in this area in terms of what someone prefers. However, for the sake of color calibration our tests follow world-wide standards instead of personal preference one way or another. This means that we use the sRGB gamut and 2.2 gamma, which most content is adapted to. While AdobeRGB and other gamuts exist, these are for limited use cases and only applicable to operating systems that are aware of multiple gamuts and can dynamically switch between them depending upon the metadata of the content. In order to accurately test for how well a display conforms to these standards, we use SpectraCal’s CalMAN 5 along with a spectrophotometer for accurate color readings.

For those that are unfamiliar with the display of the iPhone 6 and Apple’s key marketing points on this new model, the improvements are mostly centered on higher resolution, contrast, and better viewing angles. In terms of higher resolution the iPhone 6 moves from the 1136x640 pixels of the iPhone 5/5s generation to 1334x750 pixels. However, this doesn’t improve the pixel density, which remains at 326 pixels per inch.

In practice, I definitely continue to notice the difference in resolution when using the iPhone 6 as opposed to the higher pixel density iPhone 6 Plus and the various Android smartphones with 450+ PPI displays. I definitely don’t find the resolution to be a problem though, as these issues only become significant to me below 300 PPI. I do think that around 450 to 500 PPI is the right place to be when balancing pixel density and power, but Apple’s choice should pay off in the form of better power consumption especially because LED backlights rapidly lose efficiency near the highest current region.

The other issue at hand is that of viewing angles. While Apple is one of the first to really talk about dual domain pixels, this technique is rather commonly used to improve viewing angles. The result is that a pair of pixels will appear to be a chevron, and overall the pixels appear to be squiggly in nature. While this doesn’t really change the readability of the display at extreme angles, colors like white no longer have noticeable red/yellow/blue shifts depending upon the angle that the display is shifted at.

This is definitely noticeable in everyday use, as the iPhone 5s could only avoid color shifting at certain angles instead of every angle. As I predicted in the launch article though, the one caveat seems to be that black has a noticeable shift towards purple in certain angles. There's also a noticeable hatching on close examination, but this doesn't affect image quality. This is definitely better than what I see on AMOLED though, as while AMOLED has much better brightness stability the color shifting is far more obvious and significant.

Display - Max Brightness

Display - Black Levels

Display - Contrast Ratio

Now that we’ve covered the other two, we can talk about contrast. For this test, we measure brightness of 100% white and black at maximum display brightness, and look at the ratio. While we’re looking into getting patterns that can’t be defeated by dynamic contrast/backlight this should give an idea of best case contrast. In this case, peak brightness is on the high side at 560 nits, with relatively low black brightness at about a third of a nit. The result is one of the best contrast ratios I’ve ever seen. While the HTC One (M7) has a 1743:1 contrast ratio in our tests, some testing I’ve done indicates that the true contrast ratio is realistically around that of the One (M8). I’m not quite sure how this was done, but Apple stated that a new deposition process was used for the liquid crystals. This, along with changes to the liquid crystals themselves, could be responsible for the improved contrast.

Display - White Point

Display - Grayscale Accuracy

The next part to talk about is grayscale, which is an area where Apple seemed to prefer bluer color balances. I don’t really have much to pick at here, because the level of calibration here is incredible. While there is a noticeable trend of overshooting red at the low end and undershooting red at the high end, this is nitpicking at best. At any rate, this is essentially perfect.

Display - Saturation Accuracy

Our next test is the saturation sweep, which tests each primary and secondary color for accuracy in hue and luminance. While it’s true that humans can be relatively insensitive to differences in saturation, it is all too common to see OEMs artificially compress saturations to have vivid colors and be able to claim that they have an accurate display because it matches the sRGB gamut. In this test, the iPhone 6 sets a new record. I really don’t have any objections here because a dE2000 value of 1.19 is a deviation that is almost impossible to notice.

Display - GMB Accuracy

The final test is the Gretag MacBeth ColorChecker, which tests various hues and is usually one of the hardest tests to perform well in. In this regard, the iPhone 6 once again sets a new record for accuracy. This display is effectively calibrated to sRGB, and one would be hard pressed to find a significant deviation when compared to a reference monitor.

Overall, it’s hard to find any criticism for this display. I would normally be incredibly suspicious to see these numbers on a smartphone, but the fact that there’s a hot pixel in the center of the display suggests to me that this was not a cherry-picked unit. The fact that I find this level of calibration to be suspicious speaks volumes about how good this display is. While contrast isn't AMOLED levels of black, there are no purple smearing effects, noticeable uneven luminance near black, or any other idiosyncrasies.

Battery Life and Charge Time Camera: Still Image Performance
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  • rUmX - Tuesday, September 30, 2014 - link

    Wait for USB Type-C.
  • mrochester - Wednesday, October 1, 2014 - link

    Why are we waiting? We should have had it 2 years ago when Apple released the iPhone 5.
  • grayson_carr - Tuesday, September 30, 2014 - link

    Can't agree with you there. My wife has been through countless lightning cables. Apple branded cables either come apart at the seam between the connector and cable or just stop working after 6 months to a year with heavy use, even if there is no visible external damage. Just look at the reviews of Apple's lightning cable on their website and you'll see how terrible they are: http://store.apple.com/us/product/MD818ZM/A/lightn... (80% are 1 star out of 5). Apple covers one replacement, but after that you're on your own. Third party lightning cables, no matter how reputable the brand, always either stop working after a while or the iPhone will suddenly start saying the third party accessory is not compatible.

    I think the chip Apple requires in lightning cables is the culprit for most of these headaches. I think they die quickly, far before the lifetime of the cable itself, which is why cables will suddenly stop working for no apparent reason or start being labeled as not compatible.

    Whatever the cause, I have NEVER had a micro USB die on me. Micro USB cables are also much cheaper than lightning cables. Finally, all of my other electronics use micro USB (Chromecast, Android phones, Kindles, cameras, etc.) which is awesome! I can have a single cable in my car that charges all of my gadgets (except my wife's stupid iPhone of course). For those three reasons, micro USB is far superior to lightning. Being able to insert the stupid cable either way doesn't come close to outweighing the benefits of micro USB I just listed.
  • mrochester - Tuesday, September 30, 2014 - link

    And to respond to that, I've never had any Apple cables, whether it be the old dock connector or lighting cables and ports, break. Contrary to that, my sister's USB port in her Galaxy S3 broke, her Samsung charger ended up with bent pins and my partner's Samsung Galaxy S2 charger ended up fraying at the micro USB end.
  • mrochester - Tuesday, September 30, 2014 - link

    Of course, being able to insert the cable in any orientation and it being more reliable makes the benefits of the lighting connector far outweigh micro USB.
  • grayson_carr - Tuesday, September 30, 2014 - link

    Well, since reliability could go either way depending on your luck, we have...

    1) Being able to insert the cable in any orientation

    vs.

    1) Much lower price
    2) A standard that is compatible with many more devices (Cameras, e-readers, Android phones and tablets, Windows phones and tablets, hard drives, portable speakers, etc., etc., etc.)

    I would take the bottom two benefits any day over the top single benefit. Imagine if every company was as stubborn as Apple and designed their own cable. I would have to have 20 different types of cables lying around my house and it would be a HUGE pain trying to find the correct cable for the device. Instead, I can have one or two micro USB cables that can work with pretty much anything in my house, excluding iOS devices of course. That principle alone is enough to make me dislike Apple's lightning cable. Standards are a good thing. Proprietary sucks. Thank God other companies haven't followed Apple's footsteps in that regard yet. If they ever do, we're all screwed.
  • mrochester - Wednesday, October 1, 2014 - link

    And I'd take the top one over the two things you listed. Having loads of micro-USB cables that are used by absolutely no devices in my house (my Canon camera is mini USB) isn't a whole lot of use. There's no need to have 20 different cables lying around your house, just 2. Your lightning cables for your iPad and iPhone, and a micro-USB cable for everything else that's stuck in 2012.
  • GerryS - Wednesday, October 1, 2014 - link

    I agree. The reversability is nice, but not much of a feature to me. Every other cable I use, except circular power connectors, requires a specific orientation. It never takes more than two tries to find the right one.
  • techconc - Thursday, October 2, 2014 - link

    @grayson_carr - Your argument falls apart in multiple places. For starters, you assume reversibility is the only advantage of the lightning cable. It's not. The lightning cable allows for 12W charging while USB is limited to just 9W. Further, you mention the ubiquity of the USB cable as if there is just one type of USB cable. I seem to have a variety of USB types of cables including micro, mini, Type A and Type B (not to mention other proprietary variants) around the house. Please explain to me how this "standard" is working any better for me or the public in general?
  • grayson_carr - Tuesday, September 30, 2014 - link

    By the way, if you're in the same boat as me, I have a tip... buy your lightning cables at RadioShack. You can buy insurance on them and it will then only cost $2 to get a replacement when they inevitably stop working.

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