For the past couple of months our ad sales team has been engaged with Box, an enterprise file sharing and cloud content management company. Box was looking for a way to increase its exposure and brand awareness, and we had a platform to do just that. Rather than rely on typical advertising, Box was thinking of something a little more, er, outside of the box.

Box is absolutely amazing to work with. Rather than asking what we could do for them, they asked us what they could do for us. What immediately came to mind was the overwhelming number of requests for a responsive version of AnandTech. We presented the idea of sponsoring the design and creation of AnandTech Mobile to Box, and they loved it. Over the past month we've been modifying AnandTech and preparing the first responsive implementation of the site. Today, AnandTech Mobile is live.

Our mobile web strategy is built entirely around a responsive design. We now effectively have four views that are dynamically presented depending on browser resolution: smartphone portrait (320px), smartphone landscape (321px - 767px), tablet (768px - 1000px) and desktop. The smartphone portrait and tablet views are below:


You don't have to go to a separate URL to hit any of these views, they present themselves based on what resolution your browser reports. Keep in mind that high DPI displays usually advertise their resolution as some fraction of the actual resolution, so even if you have a 1080p smartphone you'll be presented with one of the smartphone views by default rather than a tiny desktop view.

All of the pages on the main site are now responsive thanks to Box's sponsorship. Any URL you open will present you a styled version of the site optimized to the device you're reading it on. Even our live blogs work, as does Bench - our performance comparison tool. In the mobile views of Bench we had to change the way we present two product comparison data to deal with more limited screen real estate. The result is pretty cool:

Rather than presenting bars, you get color coded boxes with the benchmark scores inside. For each benchmark, a darker colored box implies better performance. This is actually a bit of an improvement over what we do in the desktop view because you can easily tell which product wins a particular benchmark without having to see whether lower or higher results are better.

If for whatever reason you want to disable the mobile view you can do so in the About area of the mobile design at the bottom of the page, and can similarly re-enable it at the bottom of the desktop page. This toggle is cookie based so you'll need to have cookies enabled for it to work.

I'm really pleased with the way all of this turned out. It was a huge effort on behalf of our designer and developer but the end result looks great. I can't stress enough just how instrumental Box was in making all of this happen now. Box wanted to enable something good for the AnandTech readers and that's exactly what they've done. If you find the new mobile views of AnandTech useful, please show Box your appreciation in the comments and if you'd like to sign up for a free personal or business Box account I'm sure that wouldn't hurt either.

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  • synaesthetic - Monday, July 15, 2013 - link

    I've been waiting for this for practically forever! I hate trying to wrangle websites intended for pointing devices like mice on a touchscreen.

    Lovely mobile site. :)
  • danstek - Monday, July 15, 2013 - link

    The AnandTech logo and the icons to the left of it are low res so there're a little blurry. Also, is there anyway to see pipeline articles? Otherwise, I'm definitely liking the new layout.
  • toyotabedzrock - Monday, July 15, 2013 - link

    Works great except for one problem. It does not respect the browser calling for the desktop version of the site. Which means I cant see the Daily Tech news feed.

    I'm using Opera mobile 12.1x
  • g33kd0m - Monday, July 15, 2013 - link

    This new design is very nice indeed. Works great on the desktop and mobile. Seems to load faster as well.
  • adt6247 - Monday, July 15, 2013 - link

    Thank you so much! This is much appreciated! I actually read your site on my phone about 70% of the time during my commute. This will make my life much easier!
  • MonkeyPaw - Monday, July 15, 2013 - link

    Looks good on my Lumia 521. This officially moves Anandtech from awesome to super awesome.
  • eutectic - Monday, July 15, 2013 - link

    Really impressive work on this. Have you rolled in any solutions for Retina/HiDPI assets, or is that still not mature enough to deploy on a news/review site?
  • calyth - Monday, July 15, 2013 - link

    Works on BlackBerry Z10. +1 for not ignoring the Z10 browser even though it IDs itself as a mobile safari
  • lukewayne - Monday, July 15, 2013 - link

    Looks great. Very happy that you made this step.
  • meacupla - Monday, July 15, 2013 - link

    how about getting the main site to accept touch inputs in firefox?
    It's really annoying not being able to scroll through articles by swiping with fingers on anand with surface pro.

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