For the past couple of months our ad sales team has been engaged with Box, an enterprise file sharing and cloud content management company. Box was looking for a way to increase its exposure and brand awareness, and we had a platform to do just that. Rather than rely on typical advertising, Box was thinking of something a little more, er, outside of the box.

Box is absolutely amazing to work with. Rather than asking what we could do for them, they asked us what they could do for us. What immediately came to mind was the overwhelming number of requests for a responsive version of AnandTech. We presented the idea of sponsoring the design and creation of AnandTech Mobile to Box, and they loved it. Over the past month we've been modifying AnandTech and preparing the first responsive implementation of the site. Today, AnandTech Mobile is live.

Our mobile web strategy is built entirely around a responsive design. We now effectively have four views that are dynamically presented depending on browser resolution: smartphone portrait (320px), smartphone landscape (321px - 767px), tablet (768px - 1000px) and desktop. The smartphone portrait and tablet views are below:


You don't have to go to a separate URL to hit any of these views, they present themselves based on what resolution your browser reports. Keep in mind that high DPI displays usually advertise their resolution as some fraction of the actual resolution, so even if you have a 1080p smartphone you'll be presented with one of the smartphone views by default rather than a tiny desktop view.

All of the pages on the main site are now responsive thanks to Box's sponsorship. Any URL you open will present you a styled version of the site optimized to the device you're reading it on. Even our live blogs work, as does Bench - our performance comparison tool. In the mobile views of Bench we had to change the way we present two product comparison data to deal with more limited screen real estate. The result is pretty cool:

Rather than presenting bars, you get color coded boxes with the benchmark scores inside. For each benchmark, a darker colored box implies better performance. This is actually a bit of an improvement over what we do in the desktop view because you can easily tell which product wins a particular benchmark without having to see whether lower or higher results are better.

If for whatever reason you want to disable the mobile view you can do so in the About area of the mobile design at the bottom of the page, and can similarly re-enable it at the bottom of the desktop page. This toggle is cookie based so you'll need to have cookies enabled for it to work.

I'm really pleased with the way all of this turned out. It was a huge effort on behalf of our designer and developer but the end result looks great. I can't stress enough just how instrumental Box was in making all of this happen now. Box wanted to enable something good for the AnandTech readers and that's exactly what they've done. If you find the new mobile views of AnandTech useful, please show Box your appreciation in the comments and if you'd like to sign up for a free personal or business Box account I'm sure that wouldn't hurt either.

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  • franz899 - Monday, July 15, 2013 - link

    Finally, nice work.
  • gnx - Monday, July 15, 2013 - link

    +1 for both "Finally" and for "nice work"
  • Sabresiberian - Monday, July 15, 2013 - link

    "Nice work" of course, but I don't get the "finally" part. Did they make some kind of promise that they were behind on?
  • wifiwolf - Tuesday, July 16, 2013 - link

    Don't need to promise, users expect it. We are AT readers for many years and use smartphones for at least 4 years. Responsive design is a must for any website ATM.
  • vol7ron - Tuesday, July 16, 2013 - link

    Seeing how Anand tested the original iPads until his hands hurt, and other mobile testers test against Anandtech all the time, I would say they are also AT readers - they read and review the same articles and comments - and most likely wanted something like this for as long, if not longer.

    However, I proposed a better comment system, similar to DailyTech, but more like the Stack Exchange network, which I would prefer to see implemented. AT articles bring a lot of information, but you can learn a lot from the readers/commenters that also work in the field.
  • PalmerWoodrow - Friday, July 19, 2013 - link

    "Responsive" doesn't tell us anything.
  • Montago - Monday, July 15, 2013 - link

    This is so freaking nice !
  • xinthius - Monday, July 15, 2013 - link

    I feel rather guilty for having Adblock installed now.

    Looks solid on my HTC One X, good work!
  • karasaj - Monday, July 15, 2013 - link

    Just disable it for AT. Their ads aren't exactly intrusive. :P

    Redesign looks fantastic y'all, everything is great! I always wondered when that mobile site was coming.
  • turbosloth - Monday, July 15, 2013 - link

    Love it guys, looks hot on my Nexus 4. Box have set you up with a proper treat there :)

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