Final Words

Whereas I didn't really have anything new to conclude in the original article (Atom Z2760 is faster and more power efficient than Tegra 3), there's a lot to talk about here. We already know that Atom is faster than Krait, but from a power standpoint the two SoCs are extremely competitive. At the platform level Intel (at least in the Acer W510) generally leads in power efficiency. Note that this advantage could just as easily be due to display and other power advantages in the W510 itself and not necessarily indicative of an SoC advantage.

Looking at the CPU cores themselves, Qualcomm takes the lead. It's unclear how things would change if we could include L2 cache power consumption for Qualcomm as we do for Intel (see page 2 for an explanation). I suspect that Qualcomm does maintain the power advantage here though, even with the L2 cache included.

On the GPU side, Intel/Imagination win there although the roles reverse as Adreno 225 holds a performance advantage. For modern UI performance, the PowerVR SGX 545 is good enough but Adreno 225 is clearly the faster 3D GPU. Intel has underspecced its ultra mobile GPUs for a while, so a lot of the power advantage is due to the lower performing GPU. In 2D/modern UI tests however, the performance advantage isn't realized and thus the power advantage is still valid.

Qualcomm is able to generally push to lower idle power levels, indicating that even Intel's 32nm SoC process is getting a little long in the tooth. TSMC's 28nm LP and Samsung's 32nm LP processes both help silicon built in those fabs drive down to insanely low idle power levels. That being said, it is still surprising to me that a 5-year-old Atom architecture paired with a low power version of a 3-year-old process technology can be this competitive. In the next 9 - 12 months we'll finally get an updated, out-of-order Atom core built on a brand new 22nm low power/SoC process from Intel. This is one area where we should see real improvement. Intel's chances to do well in this space are good if it can manage to execute well and get its parts into designs people care about.


Device level power consumption, from our iPhone 5 review, look familiar?

If the previous article was about busting the x86 power myth, one key takeaway here is that Intel's low power SoC designs are headed in the right direction. Atom's power curve looks a lot like Qualcomm's, and I suspect a lot like Apple's. There are performance/power tradeoffs that all three make, but they're all being designed the way they should.

The Cortex A15 data is honestly the most intriguing. I'm not sure how the first A15 based smartphone SoCs will compare to Exynos 5 Dual in terms of power consumption, but at least based on the data here it looks like Cortex A15 is really in a league of its own when it comes to power consumption. Depending on the task that may not be an issue, but you still need a chassis that's capable of dissipating 1 - 4x the power of a present day smartphone SoC made by Qualcomm or Intel. Obviously for tablets the Cortex A15 can work just fine, but I am curious to see what will happen in a smartphone form factor. With lower voltage/clocks and a well architected turbo mode it may be possible to deliver reasonable battery life, but simply tossing the Exynos 5 Dual from the Nexus 10 into a smartphone isn't going to work well. It's very obvious to me why ARM proposed big.LITTLE with Cortex A15 and why Apple designed Swift.

I'd always heard about Haswell as the solution to the ARM problem, particularly in reference to the Cortex A15. The data here, particularly on the previous page, helped me understand exactly what that meant. Under a CPU or GPU heavy workload, the Exynos 5 Dual will draw around 4W. Peak TDP however is closer to 8W. If you remember back to IDF, Intel specifically called out 8W as a potential design target for Haswell. In reality, I expect that we'll see Haswell parts even lower power than that. While it may still be a stretch to bring Haswell down to 4W, it's very clear to me that Intel sees this as a possiblity in the near term. Perhaps not at 22nm, but definitely at 14nm. We already know Core can hit below 8W at 22nm, if it can get down to around 4W then that opens up a whole new class of form factors to a traditionally high-end architecture.

Ultimately I feel like that's how all of this is going to play out. Intel's Core architectures will likely service the 4W and above space, while Atom will take care of everything else below it. The really crazy part is that it's not too absurd to think about being able to get a Core based SoC into a large smartphone as early as 14nm, and definitely by 10nm (~2017) should the need arise. We've often talked about smartphones being used as mainstream computing devices in the future, but this is how we're going to get there. By the time Intel moves to 10nm ultramobile SoCs, you'll be able to get somewhere around Sandy/Ivy Bridge class performance in a phone.

At the end of the day, I'd say that Intel's chances for long term success in the tablet space are pretty good - at least architecturally. Intel still needs a Nexus, iPad or other similarly important design win, but it should have the right technology to get there by 2014. It's up to Paul or his replacement to ensure that everything works on the business side.

As far as smartphones go, the problem is a lot more complicated. Intel needs a good high-end baseband strategy which, as of late, the Infineon acquisition hasn't been able to produce. I've heard promising things in this regard but the baseband side of Intel remains embarassingly quiet. This is an area where Qualcomm is really the undisputed leader, Intel has a lot of work ahead of it here. As for the rest of the smartphone SoC, Intel is on the right track. Its existing architecture remains performance and power competitive with the best Qualcomm has to offer today. Both Intel and Qualcomm have architecture updates planned in the not too distant future (with Qualcomm out of the gate first), so this will be one interesting battle to watch. If ARM is the new AMD, then Krait is the new Athlon 64. The difference is, this time, Intel isn't shipping a Pentium 4.

Determining the TDP of Exynos 5 Dual
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  • Kidster3001 - Friday, January 4, 2013 - link

    Samsung uses everyone's chips in their phones. Samsung, Qualcomm, TI... everyone's. I would not be surprised to see a Samsung phone with Atom in it eventually.
  • jeffkibuule - Friday, January 4, 2013 - link

    They've never used other non-Samsung SoCs by choice, especially in their high end phones. They only used Qualcomm MSM8960 in the US GS III because Qualcomm's separate baseband MDM9615 wasn't ready. As soon as it was, we saw the Galaxy Note II use Exynos again. Nvidia and TI chips have been used in the low end from Samsung, but that's not profitable to anyone.

    Intel needs a major design win from a tier one OEM willing to put its chip inside their flagship phone, and with most phone OEMs actually choosing to start designing their own ARM SoCs (including even LG and Huawei), that task is getting a lot harder than you might think.
  • felixyang - Saturday, January 5, 2013 - link

    some versions of Samsung's GS2 use TI's OMAP.
  • iwod - Saturday, January 5, 2013 - link

    Exactly like what is said above. If they have a choice they would rather use everything they produce themselves. Simply Because Wasted Fabs Space is expensive.
  • Icehawk - Friday, January 4, 2013 - link

    I find these articles very interesting - however I'd really like to see an aggregate score/total for power usage, IOW what is the area under the curve? As discussed being quicker to complete at higher power can be more efficient - however when looking at a graph it is very hard to see what the total area is. Giving a total wattage used during the test (ie, area under curve) would give a much easier metric to read and it is the important #, not what the voltage maxes or minimums at but the overall usage over time/process IMO.
  • extide - Friday, January 4, 2013 - link

    There are indeed several graphs that display total power used in joules, which is the area under the curve of the watts graphs. Maybe you missed them ?
  • jwcalla - Friday, January 4, 2013 - link

    That's what the bar charts are showing.
  • GeorgeH - Friday, January 4, 2013 - link

    It's already there. A Watt is a Joule/Second, so the area under the power/time graphs is measured in Watts * Seconds = Joules.
  • Veteranv2 - Friday, January 4, 2013 - link

    Another Intel PR Article, it is getting really sad on this website.

    Now since you are still using Win8 which is garbage for ARM. Please us the correct software platform for ARM chips. I'd love to see those power measurements then.

    Anandtech did it again. Pick the most favorable software platform for Intel, give the least favorable to ARM.
    Way to go! Again....

    Intel PR at its best...
  • Veteranv2 - Friday, January 4, 2013 - link

    Oh wait its even better!
    They used totally different screens with almost 4 times the pixels on the nexus 10 and then says it requires more power to do benchmarks. Hahaha, this review gave me a good laugh. Even worse then the previous ones.

    This might explain the lack of product overviews at the start.

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