Design

Section by Vivek Gowri

The iPhone 4, when it launched, represented a clean break for Apple's industrial design. It replaced the soft organic curvature of the iPhone 3G/3GS with a detailed sandwich of metal and glass, something that arguably brought the feel of a premium device to a new level. Obviously, Apple had their fair share of issues with the design initially, and nothing could match the sinking feeling of dropping one and shattering the glass on the front and back simultaneously, but it was a small price to pay for the jewel-like feel of the device. Combined with the (at the time) incredible pixel density of the then-new Retina Display, the iPhone 4 was a revolution in hardware design. The chassis has aged remarkably well over the last two-plus years, so naturally it's a hard act to follow.

The 5 keeps a similar design language to the 4, keeping roughly the same shape as before but with a taller and thinner form factor. At first glance, the 5 actually looks almost the same as the 4, with an unbroken glass front face, prominent corner radiuses, the familiar home button, a rectangular cross-section, and metallic sides with plastic antenna bands. However, those metallic sides are part of an anodized aluminum frame that makes up a majority of the body, and that's where the industrial design diverges from the 4 and 4S.

In contrast to the predominantly glass body of the previous generation iPhone, the 5 is almost entirely aluminum other than the glass front face and two small glass windows at the top and bottom of the back. It's a return to the original iPhone/3G/3GS-style of construction, with the front glass clipping into a unibody chassis. It's a significant departure from the 4 and 4S, where the stainless steel band in the center was the main housing that the front and rear panels clipped into. That was pretty radical way of doing things, so it's not all that surprising to see Apple revert to a more conventional and less complex method for the 5.

The aesthetic is actually pretty awesome, especially in the black version. The combination of black glass and off-black aluminum (Apple is calling it slate) gives the 5 an almost murdered out look that's three parts elegant and one part evil. The white and silver model has a classy look that's much friendlier in appearance than the black one. The color schemes and overall design aesthetic remind me of the Dell Adamo, one of my favorite notebook designs of all time. The similarities may be purely coincidental, but it's interesting to note nonetheless and should give you an idea of how premium the industrial design is.

All three previous iPhone body styles had very similar dimensions, so the biggest question with the 5 was how much the larger display would do to change that. Unlike many Android manufacturers, Apple still believes in things like small pockets, small hands, and one-handed smartphone usage. With the 5 being vertically stretched but no wider than the previous iPhones, the biggest impact on in-hand feel is actually the thinner body. If you're used to a larger Android or Windows device, the change seems radical, but even compared to the 22% thicker iPhone 4S, it feels a good deal smaller.

It's not just the minimized z-height though, the 25% weight loss is definitely also a factor. Even a few weeks later, I still find it striking how much less substantial it feels than the 4 and 4S. The densely-packed glass body just had a reassuring weight to it that the 5 simply lacks. But as you get used to the new form factor, you realize how far Apple is pushing the boundaries of ultrathin design. When the 4th generation iPod touch came out, I told Brian that I wanted an iPhone with that form factor - well, the 5 is essentially there (0.3mm thicker and 11 grams heavier, but close enough). It's pretty impressive to think about. If you thought the 4S was one of the best phone designs on the market in terms of aesthetics and build quality, the iPhone 5 just pushes that advantage further.

Introduction Build Quality Issues, Scuffgate
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  • Calista - Sunday, October 21, 2012 - link

    English is not my native language (as I'm sure you have noticed) and so the flow in the language is far from flawless. But I still believe my opinions are valid and that the review was too long-winded.
  • Teknobug - Wednesday, October 17, 2012 - link

    I live in a big city and I don't know a single person that went and got the iPhone 5, most are happy with the iPhone 4 or whatever phone they're using, I don't see what's so great about the iPhone 5 other than it being built better than the iPhone 4's double sided glass structure (I've seen people drop their's on the train or sidewalk and it shattering on both sides!).

    And what now? iPad mini? I thought Apple wasn't interested in the 6-7" tablet market, Steve Jobs said 9" is small enough. I know Apple tried a 6" tablet a decade ago but the market wasn't read for it back then.
  • name99 - Wednesday, October 17, 2012 - link

    You know what AnandTech REALLY needs now?
    A comment moderation system like Ars Technica, so that low-content comments and commenters (like the above) can be suppressed.

    Teknobug is a PERFECT example of Ars' Troll Type #1: "Son of the "I don't even own a TV" guy: "

    This is the poster who thinks other people will find it interesting that he cares nothing about their discussion or their interests, and in fact judges himself as somehow morally superior as a result. The morphology of this on Ars Technica includes people popping into threads about Windows 8 to proclaim how they will never use Windows, people popping into threads about iOS 6 to proclaim that they never have and never will buy an Apple product, and people popping into Android related threads and claiming that they will never purchase "crappy plastic phones." In these cases, the posters have failed to understand that no one really cares what their personal disposition is on something, if they have nothing to add to the discussion.
  • ratte - Wednesday, October 17, 2012 - link

    yeah, my thoughts exactly.
  • worldbfree4me - Wednesday, October 17, 2012 - link

    I finished reading the review a few moments ago. Kudos again for a very thorough review, however I do a have a few questions and points that I would like to ask and make.

    Am I wrong to say, Great Job on Apple finally catching up to the Android Pack in terms of overall performance? The GS3, HTC X debuted about 6 months ago yes?

    Have these benchmark scores from the competing phones been updated to reflect the latest OS updates from GOOG such as OS 4.1.X aka Jelly Bean?

    Clearly the LG Optimus G is a preview of the Nexus 4,complete with a modern GPU In Adreno 320 and 2GB ram. I think based on history, the Nexus 4 will again serve as a foundation for all future Androids to follow. But again, good Job on Apple finally catching up to Android with the caveat being, iOS only has to push its performance to a 4inch screen akin to a 1080p LCD monitor verses a true gamers 1440p LCD Home PC setup. Ciao
  • Zinthar - Thursday, October 18, 2012 - link

    Caught up and passed, actually (if you were actually reading the review). As far as graphics are concerned, no smartphone has yet to eclipse the 4S's 543MP2 other than, of course, the iPhone 5.

    I have no idea what you're going on about with the Adreno 320, because that only gets graphics performance up to about the level of the PowerVR SGX 543MP2. Please see Anand's preview: http://www.anandtech.com/show/6112/qualcomms-quadc...
  • yottabit - Wednesday, October 17, 2012 - link

    Anand, as a Mech-E, I think somewhere the anodization facts in this article got very wonky

    I didn't have time to read thoroughly but I saw something about the anodized layer equaling half the material thickness? The idea of having half a millimeter anodized is way off the mark

    Typically there are two types of anodizing I use: regular, and "hard coat anodize" which is much more expensive

    If the iPhone is scuffing then it's definitely using regular anodizing, and the thickness of that layer is likely much less than .001" or one thousandth of an inch. More on the order of a ten-thousandth of an inch, actually. The thickness of traditional anodizing is so negligible that in fact most engineers don't even need to compensate for it when designing parts.

    Hard-coat anodize is a much more expensive process and can only result in a few darker colors, whereas normal anodizing has a pretty wide spectrum. Hard-coat thicknesses can be substantial, in the range of .001" to .003". This usually must be compensated for in the design process. Hard coat anodize results in a much flatter looking finish than typical anodize, and is also pretty much immune to scratches of any sort.

    Aluminum oxide is actually a ceramic which is harder than steel. So having a sufficient thickness of anodize can pretty much guarantee it won't be scratched under normal operating conditions. However it's much cheaper and allows more colors to do a "regular" anodize

    When I heard about scuffgate I immediately thought one solution would be to have a hardcoat anodize, but it would probably be cost prohibitive, and would alter the appearance significantly
  • guy007 - Wednesday, October 17, 2012 - link

    A little late to the party with the review, the iPhone 6 is almost out now...
  • jameskatt - Wednesday, October 17, 2012 - link

    Anand is pessimistic about Apple's ability to keep creating its own CPUs every year. But realize that the top two smartphone manufacturers (Apple and Samsung) are CRUSHING the competition. And BOTH create their own CPUs.

    Apple has ALWAYS created custom chips for its computers - except for a few years when Steve Jobs accidentally let their chip engineers go when they switched to Intel and Intel's motherboard designs.

    Apple SAVES a lot of money by designing its own chips because it doesn't have to pay the 3rd party profit on each chip.

    Apple PREVENTS Samsung from spying on its chip designs and giving the data to its own chip division to add to its own designs. This is a HUGE win given Samsung's copycat mentality.

    Apple can now always be a step ahead of the competition by designing its own chips. Realize that others will create copies of the ARM A15. But only Apple can greatly improve on the design. Apple, for example, greatly improved the memory subsystem on its own ARM chips. This is a huge weakness on otherARM chips. Apple can now custom design the power control as well - prolonging battery life even more. Etc. etc.
  • phillyry - Sunday, October 21, 2012 - link

    Good points re: copycat and profit margin savings.

    I've always been baffled by the fact that Apple outsources their part manufacturing to the competition. I know that Samsung is a huge OEM player but they are stealing Apple's ideas. They are doing a very good job of it and now improving on those ideas and techs, which is good for the consumer but still seems completely illogical to me from Apple's perspective. Must be the 20/20 hindsight kicking in again.

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