Conclusion: Big Bang for the Buck

HP made a lot of choices to be able to get this panel in at this price point. For some people the lack of any analog inputs, or even an HDMI input, is going to be a deal killer as they might need those inputs for their use. Others might have issues with the lack of any OSD or scaling options, as you have very little control over the monitor.

This lack of controls also means that being able to calibrate this display is even more important than usual. The dE numbers out of the box were pretty high, with an average very close to 9, and there is no way to improve these without being able to do a calibration due to the lack of presets. If you are unconcerned with color accuracy then this won’t matter, but if you are then you’ll need to budget at least $115 for a basic calibration system (such as the Sypder4Express), or up to $450 for a spectrometer (like the ColorMunki Design) that can produce far more accurate results with LED backlit displays. Now you’re past the cost of other 27” displays, or even a 30” display, though you do have calibration gear that you can keep using with it.

Of course if you are going to do a hardware calibration of this display, you likely would do the same with any 27” model, so the cost of calibration tools might not matter to you. If that is the case then there is far more to like about the HP than to dislike. The lack of HDMI doesn’t bother me since you can always use an HDMI to DVI adapter, and until just recently there were no video cards that could do anything beyond 1080p over HDMI (at least while following the HDMI spec). The HP calibrated well, has a good but not exceptional contrast ratio, and has a nice ergonomic stand as well. The lag time was far better than I expected to see out of it, so it even works well for gaming.

After having a 27” high resolution display around for a few weeks, I really don’t want to go back. The extra space is so nice to have, letting me run Word on half the screen for writing this review while keeping Excel open on the other half of the display and still being able to see enough of each to be useful. For the price of the HP you could buy two of the 1920x1200 Dell U2412M displays that I most recently reviewed and have 25% more pixels available. For some people that will work better, as you can stash email and other programs on one and use the other for work, or more easily rotate one to portrait mode if you need that. For the way I work, I like the single, large monitor more but everyone has their own preference.

In the end, HP made some sacrifices with the ZR2740w to get to the sub-$700 price point, but they didn’t really sacrifice performance in the process. Short on inputs and features but long on performance, the HP ZR2740w LCD hits a new price point for high resolution 27” displays and hopefully signals the beginning of a shift in pricing for these monitors. If all you really want is a good display for your PC and you don't need to hook up multiple devices, the ZR2740w is an excellent choice. For such users we recommend it with very few reservations and present HP with our Bronze Editors' Choice award.

Input Lag and Power Use
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  • paohyean - Friday, March 16, 2012 - link

    Nice monitor..
    I own a U2311H and I like the included USB Hub..
    I just attach my webcam, Bluetooth key and wireless keyboard/mouse receiver onto it..
    Reduces a lot of the cable clutter..
  • EnzoFX - Friday, March 16, 2012 - link

    The first/early HP 30" displays did the same thing with handling the input, I don't think it scaled though. Anyways, it made for great low input lag. I remember it being one of the lowest if not the lowest for IPS displays, and probably still is, since now you have pretty advanced features and scaling stuff. I love the idea of this. I suppose I could simply rely on something else when I really need input flexibility. I only dislike the bezel HP uses =P.
  • EnzoFX - Friday, March 16, 2012 - link

    *since you have more advanced features/input handling/scaling stuff these days... I meant to say.
  • darkswordsman17 - Friday, March 16, 2012 - link

    http://hardforum.com/showthread.php?t=1675393

    Comes with caveats though (eBay sellers, they ship from Asia, so returns/exchanges are gonna be a pain), but seems most people are having pretty good experiences.
  • Zoomer - Friday, March 16, 2012 - link

    Also a lower binned panel (A-) vs A++.
  • ypsylon - Friday, March 16, 2012 - link

    Running it for some time now. Bought it for equivalent of 830 USD but that is the problem with products coming from USA to Europe. Oh joys... ;p

    Best LCD I ever owned. The only problem I can't find with it is too high lumination - 380cd. Far too much for IPS matrix. 250 cd should be more than enough. Despite that I still love it. Lack of OSD - not an issue after calibration. Running it at lowest lumination. 99.9% imaginable task can be done at this settings. But when you crank up brightness (if you doing CAD or 3D modeling) then it hurts eyes, still it is better than 30" model from the same family which uses CCFL not LED. I was split between Dell 27" and this little beast. Went with HP for 3 main reasons: LED not CCFL, smaller power drain, pivot. For those who whining that matrix is too slow for gaming blah, blah, blah. Have you ever played with monitor equipped with matrix different than TN? 10-12ms on IPS with 1000:1 is perfect matrix. Never, not once noticed any problem with that setup. Games, movies, job. It deals perfectly with anything I can think of. Response time is important with TN. While marketing slogans on TN shout : Response time: FTL or Contrast ratio: 958000000:1. That stuff is only for idiots. Like I said. HP ZR2740w is excellent, not perfect, but still supremely fine product. I'm not a person who will whine about it being 16:9 and not 16:10. A non-issue for me, and I never was interested in 120Hz model.
  • JohnBooty - Friday, March 16, 2012 - link

    "The only problem I can't find with it is too high lumination - 380cd. Far too much for IPS matrix. 250 cd should be more than enough."

    Do LED backlights get dimmer over time, like CCFL backlights?

    With CCFLs, you definitely want to buy one with more illumination than you'll ever need, since the maximum brightness will fade considerably over time - the 300cd CCFL monitor you buy today might only be able to produce 200cd after a few years of heavy use.

    But I'm unclear as to whether this is an issue with LED backlighting.
  • Tetracycloide - Friday, March 16, 2012 - link

    LEDs definitely fade over time. They're supposed to last longer than CCFLs though but I'm not sure what that means in terms of illumination. Assuming they fade at the same rate relative to their lifespan it means LEDs will fade but fade more slowly but that's a pretty big assumption. Your guess is probably as good as mine but I can say for certain that LEDs do fade.
  • Swirlser - Friday, March 16, 2012 - link

    My apple 30s are 6 or 7 years old now, so those res's have been around quite a bit more than a few years.

    Pretty cheap looking and performing monitors, but I guess they are priced as such. So an adequate option for those not pushed on finer details.

    (wish apple didn't stop making the 30s, hate to think that a decade on when I need new monitors I'll possibly be downsizing!)
  • Tchamber - Friday, March 16, 2012 - link

    I have this unit's little brother, the ZR24, and I love it. Viewing angles are great from this line. I do like that mine has an OSD, though. I think it's funny that the OP said it's too much money for a 16:9 monitor, when it has much more resolution than 99.9% of monitors out there :) people always say 1920x1080 is too little, now 1440 is too little too...

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