Final Words

The launch of the Radeon HD 7970 has presented us with a great deal of data and even more subjects to consider, so it’s difficult in the best of times to try to whittle this down to a single conclusion. Nevertheless, based on our testing I believe there are two distinct conclusions to be drawn: the case for gaming, and the case for computing.

Gaming

At the end of the day the 7970 is specifically targeted as a gaming workhorse. Regardless of any architecture changes, what’s important is how fast the card is, how much it costs, whether it works correctly, and what its physical attributes are like. With respect to all of these aspects AMD has made an acceptable card, but this is not a groundbreaking product like we’ve seen in the past.

The fact of the matter is that since 2008 we’ve become spoiled by AMD’s aggressive pricing. More than anything else the low prices of the Radeon HD 4870 and Radeon HD 5870 made those products superstars thanks to their performance for the price and their undercutting of NVIDIA’s competing cards. The Radeon HD 5870 was definitely fast, but at $379 it was a steal, which is part of the reason prices for it never stabilized at that low a level.

At the same time the 7970 is not the 5870. The 5870 relative to both NVIDIA and AMD’s previous generation video cards was faster on a percentage basis. It was more clearly a next-generation card, and DX11 only helped to seal the deal. Meanwhile if you look at straight averages the 7970 is only around 15-25% faster than the GTX 580 in our tests, with its advantage being highly game dependent. It always wins at 2560 and 1920, but there are some cases where it’s not much of a win. The 7970’s domination of the 6970 is more absolute, but then again the 6970 is a good $200 cheaper at this point in time.

Meanwhile the presence of previous generation dual-GPU cards will continue to muddle the picture a bit further. We remain as sheepish as ever on multi-GPU cards and believe a high performance single GPU card is still a better investment in most situations, but there’s no denying that the GTX 590 and Radeon HD 6990 are quite capable cards today if you can put up with the noise and the inherent issues with alternate frame rendering.

Ultimately the past few years have seen AMD make great technical progress, but on the business side of things it’s NVIDIA that has made all the money. GCN will help AMD here by improving their professional product line, but the other part of that equation is for AMD to stop selling their cards for so little when they don’t have to. And this is what we’re seeing with the Radeon HD 7970. AMD has chosen to price the 7970 like a current generation card – it’s priced relative to a 3GB GTX 580 – and that’s a fair metric. What it isn’t is groundbreaking in any sense.

So at the end of the day AMD has once again retaken the performance crown for single-GPU cards, bringing them back to a position they last held nearly 2 years ago with the 5870. To that AMD deserves kudos, and if you’re in the market for a $500+ video card the 7970 is clearly the card to get – it’s a bit more expensive than the GTX 580, but it’s reasonably faster and cooler all at once. However if you’ve been waiting for 28nm GPUs to bring about another rapid decrease in video card prices as we saw with the 5870, you’re going to be waiting a bit longer.

Compute

The Radeon HD 7970 may be a gaming product, but today was just as much a launch for AMD’s Graphics Core Next architecture as it was for their new single-GPU king. GCN is the biggest architecture overhaul for AMD since R600 in 2007, and it shows. AMD has laid out a clear plan to seriously break into the GPU computing market and GCN is the architecture that will take them there. This is their Fermi moment.

At this point I’m not comfortable speaking about the compute performance of GCN in absolutes, but based on our limited testing with the 7970 it’s clear the potential is there. At times it’s competitive with the Fermi-based GTX 580 and at other times it’s quite a bit faster. In the hands of experienced developers and given enough time to learn the quirks of GCN, I believe GCN will prove itself. It’s much too early to tell if it will be able to withstand the eventual arrival of NVIDIA’s Kepler, but certainly this is the best shot AMD has ever had.

Performance aside, it’s clear that AMD’s SIMD architecture will make GPU compute development for GCN much easier; of that there is no question. This is important as GCN isn’t just about HPC computing, it’s about fully embracing Fusion. AMD’s CPU plans are built upon GCN just as much as they’re built upon Bulldozer, and for GCN to deliver on its half of the heterogeneous computing aspect of Fusion it will need to be easy to program and it will need to perform well. It would appear AMD has the hardware to make the former happen, now time will tell if GCN Fusion can deliver on the latter.

Power, Temperature, & Noise
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  • CeriseCogburn - Sunday, March 11, 2012 - link

    We'll have to see if amd "magically changes that number and informs Anand it was wrong like they did concerning their failed recent cpu.... LOL
    That's a whole YEAR of lying to everyone trying to make their cpu look better than it's actual fail, and Anand shamefully chose to announce the number change "with no explanation given by amd"... -
    That's why you should be cautious - we might find out the transistor count is really 33% different a year from now.
  • piroroadkill - Thursday, December 22, 2011 - link

    Only disappointing if you:

    a) ignored the entire review
    b) looked at only the chart for noise
    c) have brain damage
  • Finally - Thursday, December 22, 2011 - link

    In Eyefinity setups the new generation shines: http://tinyurl.com/bu3wb5c
  • wicko - Thursday, December 22, 2011 - link

    I think the price is disappointing. Everything else is nice though.
  • CeriseCogburn - Sunday, March 11, 2012 - link

    The drivers suck
  • RussianSensation - Thursday, December 22, 2011 - link

    Not necessarily. The other possibility is that being 37% better on average at 1080P (from this Review) over HD6970 for $320 more than an HD6950 2GB that can unlock into a 6970 just isn't impressive enough. That should be d).
  • piroroadkill - Friday, December 23, 2011 - link

    Well, I of course have a 6950 2GB that unlocked, so as far as I'm concerned, that has been THE choice since the launch of the 6950, and still is today.

    But you have to ignore cost at launch, it's always high.
  • CeriseCogburn - Thursday, March 8, 2012 - link

    I agree RS, as these amd people are constantly screaming price percentage increase vs performance increase... yet suddenly applying the exact combo they use as a weapon against Nvidia to themselves is forbidden, frowned upon, discounted, and called unfair....
    Worse yet, according to the same its' all Nvidia's fault now - that amd is overpriced through the roof...LOL - I have to laugh.
    Also, the image quality page in the review was so biased toward amd that I thought I was going to puke.
    Amd is geven credit for a "perfect algorythm" that this very website has often and for quite some time declared makes absolutely no real world difference in games - and in fact, this very reviewer admitted the 1+ year long amd failure in this area as soon as they released "the fix" - yet argued everyone else was wrong for the prior year.
    The same thing appears here.
    Today we find out the GTX580 nvidia card has much superior anti-shimmering than all prior amd cards, and that finally, the 7000 high end driver has addressed the terrible amd shimmering....
    Worse yet, the decrepit amd low quality impaired screens are allowed in every bench, with the 10% amd performance cheat this very site outlined them merely stated we hope Nvidia doesn't so this too - then allowed it, since that year plus ago...
    In the case of all the above, I certainly hope the high end 797x cards aren't CHEATING LIKE HECK still.
    For cripe sakes, get the AA stuff going, stop the 10% IQ cheating, and get our bullet physics or pay for PhysX, and stabilize the drivers .... I am sick of seeing praise for cheating and failures - if they are (amd) so great let's GET IT UP TO EQUIVALENCY !
    Wow I'm so mad I don't have a 7970 as supply is short and I want to believe in amd for once... FOR THE LOVE OF GOD DID THEY GET IT RIGHT THIS TIME ?!!?
  • slayernine - Thursday, December 22, 2011 - link

    Holy fan boys batman!

    This comment thread reeks of nvidia fans green with jealousy
  • Hauk - Thursday, December 22, 2011 - link

    LOL, Wreckage first!

    Love him or hate him, he's got style..

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