The First Phones: Samsung Focus

The Focus is a launch device on AT&T. It’s a Windows Phone Galaxy S. The Samsung Focus is incredibly thin and very easy to pocket. It’s very lightweight thanks to its all plastic construction. The Focus doesn’t feel like it’ll fall apart, but it doesn’t inspire the same confidence as the LG Optimus 7.

The screen is the best looking out of the three we’ve got here today. The 4-inch Super AMOLED display delivers vibrant colors (a perfect match for WP7’s color based themes) and perfect black levels. Overall brightness leaves much to be desired. We only measured 234 nits at its brightest setting. Medium is more than bright enough for indoor or use at night (thanks to the excellent contrast ratio), but outdoors during the day you need to leave the device on high.

Battery life is absolutely abysmal, thanks to that Super AMOLED display. We measured 4.6 hours on WiFi, 3.75 hours on 3G but a respectable 6.4 hours of talk time (the display is shut off for our talk tests). This translates into a single charge lasting well under a full day’s worth of heavy use, or just under a day of moderate use.

Personally I prefer the 3.8-inch form factor of the LG to the 4.0-inch Focus. Unlike Android, Windows Phone 7 seems better suited for smaller displays thanks to its very simple UI and the fact that everything you need to tap on is already ginormous.

If you want more of a balance between size, screen and battery life you’ll want to look at the final phone in our trio: the HTC Surround.

The First Phones: LG Optimus 7 The First Phones: HTC Surround
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  • AssBall - Thursday, October 21, 2010 - link

    LOL! Yeah, I think he needs to lay off the Ritalin.
  • morphologia - Thursday, October 21, 2010 - link

    Seems to me you are creating the problem yourself by caring about it so much. No one is forcing you to take such exception to political imagery. All you have to do is not care and the problem magically vanishes.

    Sheesh.
  • Fleeb - Saturday, October 23, 2010 - link

    I did not even noticed that there is a Pepsi billboard in there up until you mentioned it. :S
  • Exelius - Wednesday, October 20, 2010 - link

    Given the head start Apple and Google have, what are Microsoft's prospects with the carriers?

    Carrier support is obviously very important with licensed models like WP7 and Android... As Google learned with the Nexus One, what are Microsoft's prospects in mobile? Verizon is highly invested in Android, so don't look for them to push Android phones heavily, and AT&T is still riding Apple's cash cow... I don't think the two platform's positions are a coincidence.

    Furthermore, is Microsoft prepared to potentially be the #3 mobile platform long-term? And that's assuming they can get out in front of RIM. I don't know that they have a chance of catching Google or Apple (Microsoft as a consumer brand is probably irreparably damaged and Google and Apple are still very popular.)
  • anactoraaron - Wednesday, October 20, 2010 - link

    this is the #1 reason that I have right now for buying a WP7 phone. "Microsoft needs to pay the bills"??? Are you serious!?!? So their profits on Windows and Office are only for spending 1 billion on advertising and we get to eat it on seeing ads when I am searching through my email??? I can't understand the justification on not blasting MS here on this... which of their competitors do this now? This opens a door full of feces that I would rather not touch... Imagine turning on your phone to be bombarded by 3-10 ads before you can use the phone... and it starts with consumers being ok with an ad here and there while you do things not web related on your phone... "xbox live brought to your WP7 phone by Applebees- tap here to find the nearest applebees while your game loads"

    NO WAY MS... good try though. I guess it's up to Nokia/Intel with their meego to get my hard earned money... I am not paying for those ads on my phone - no way no how.
  • Smilin - Monday, October 25, 2010 - link

    Which of their competitors do this now?

    Apple and Google that I'm aware of. Settle down beavis.
  • mcnabney - Wednesday, October 20, 2010 - link

    Consumers know of three key smartphone products right now - Apple, Android, and RIM. The people that do know about Microsoft's previous offerings are probably still bitter.

    How will Microsoft overcome this deficit? They actually don't offer anything more than a nice slick interface that runs integrated functions smoothly, but falters on Apps. They won't even benefit from the latest must-have hardware - the launch phones are essentially 6 month old equipment.

    RIM has always banked on the business customer, Apple with the trendy, and Android got everyone else. Well, they all have mature products now. Android was able to gain traction due to the iPhone/AT&T exclusivity which made them the only 'consumer targeted' smartphone on the other three American carriers. That was key to Android's success. There is no longer a pent-up demand for Microsoft to attach itself to.

    What wasn't mentioned in the article is the competitive landscape for these devices. They will be going against superior Android hardware and a new version of the Pre. I just don't see much demand for these outside of the Zune-faithful.
  • lwatcdr - Thursday, October 21, 2010 - link

    Yep it all comes down to on thing.
    Is Windows Phone 7 better in every way than IOS and Android. Frankly WebOS is also a very good mobile platform but is not getting anywhere near the buzz that it should.
    Just being as good as just isn't enough when your competitors have a huge lead.
    For me the big thing that WP7 offers will be ZunePass. If you are a music person that could be a huge benefit and it is a really good service I hear. I just don't think these devices are good enough and the lack of apps is a huge barrier.
  • AssBall - Thursday, October 21, 2010 - link

    Remember the microsoft compatibility though. This OS has the potential to make for excellent corporate phones.
  • teohhanhui - Monday, October 25, 2010 - link

    Latest must-have hardware? That won't really matter to the average consumer. (And higher raw performance doesn't necessarily translate into better responsiveness, which greatly affects the user's perception of performance.)

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