A900 Press Release

SAN DIEGO, Sept. 9, 2008
SONY UNVEILS FIRST FULL-FRAME ALPHA DSLR MODEL

Sony is introducing its full-frame α (alpha) DSLR-A900 camera, aimed at serious photo enthusiasts looking for traditional SLR performance with the added benefits of digital photography.


It is designed to deliver ultra-fine picture quality with the world's highest resolution, 24.6MP, 35mm full-frame CMOS sensor, and fast image processing with a new dual BIONZ processing engines. The camera is also the first to have a body-integrated image stabilization system for a full-frame sensor with Sony's SteadyShot Inside anti-shake system.

One look at the camera's distinctive pentaprism and nostalgic body design will evoke its full-frame optical performance. It features a bright, clear optical viewfinder with 100% field of view coverage that would impress even film photography loyalists.

"The α (alpha) DSLR-A900 introduction solidifies Sony's position as a leading camera manufacturer that can meet the demands of serious enthusiasts," said Phil Lubell, director of digital camera marketing at Sony Electronics. "It represents the best in sensor and image processing technologies and offers enhanced functions, performance, and reliability so photographers can push their creativity to the limit."

Ultra-Fine Images As the Human Eye Perceives Them

The camera's Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision α (alpha) lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.

The sensor is produced using proprietary Sony planarization technologies to ensure an ultra-flat surface across the entire imaging area. Instead of a single analog/digital convertor, the sensor uses over 6,000 on-chip, column-parallel A/D converters to convert analog signals to noise-resistant digital signals at the earliest possible stage. The result is reduced noise and high-speed transfer of data.

Image processing gets a boost in speed and power from the application of two BIONZ image processing engines. Large amounts of data captured by the 24.6MP sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ processing system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.

World's First Anti-Shake System for a Full-Frame Sensor

The camera's newly developed, body-integrated SteadyShot Inside unit achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. This new unit provides stabilization for Sony, Minolta and Konica-Minolta wide-angle, large-aperture lenses, which is difficult for lens-integrated systems.

State-of-the-Art Optical Performance and Responsiveness

The ultra-bright viewfinder with 100% field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on every optical surface to deliver its extraordinarily bright and accurate view. Additionally, the focusing screen is user-replaceable, with additional L-type (grid pattern) and M-type (super spherical acute matte) screens sold separately.

The camera's newly developed autofocus system consists of nine wide-area sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.

It also offers high-speed continuous shooting of 24.6MP images at five frames per second. A newly designed mirror box features a unique parallel-link mirror mechanism that moves on two horizontal axes to accommodate both 100% viewfinder coverage and the body-integrated image stabilization system without increasing the camera's size. The mirror box also has a new moving magnet actuator, a high-powered coreless motor for a faster shutter charge, and a magnet catcher to minimize mirror bounce and light refraction within the box.

Versatility to Unleash Creative Possibilities

The model's innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.


After pressing the depth of field preview button, the camera "grabs" a RAW preview image, which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation, and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera's memory card, thus saving capacity.

Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with ±2EV range makes it easy to create high dynamic range composite images.

Thirteen creative styles can be selected to enhance images and then fine-tuned by customizing contrast, sharpness, zone matching and other parameters, while three user-programmable memories provide instant access to as many as 26 different mode settings.

Powerful RAW file processing control is put in the photographer's hands with the included Image Data Converter SR3 software that delivers faster file processing speeds, easy adjustment of image parameters, Dynamic Range Optimization, and a new Peripheral Illumination function that compensates for corner light fall off.

With the camera's HDMI output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation, and color.

Comfort in Your Hands

Its construction features rugged, lightweight magnesium alloy with moisture-resistant, rubber seals for buttons and dials, an anti-static coating to prevent dust adherence to the imager, and a high-endurance shutter rated for more than 100,000 release cycles.

It has a 3-inch, Xtra Fine LCD screen (921K) that makes it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.

System Expansion with New Accessories


The A900 camera will be accompanied with an array of accessories like the recently-announced Sony HVL-F58AM flash unit with its innovative Quick Shift Bounce system, powerful performance with a guide number of 58, and wireless auto flash ratio control.


The Sony VG-C90AM vertical grip offers the same ease of operation when shooting vertically as horizontally, with its button layout and low-position shutter-release button. It also houses two InfoLITHIUM batteries (sold separately) for longer shooting and playback.

The DSLR-A900 body will be available in November for about $3,000 along with related accessories. All will be available at authorized dealers, at military base exchanges, Sony Style retail stores, and at sonystyle.com. Online pre-orders began on Sept. 10.

Full-Frame, 24.6MP, and SteadyShot Integrated IS A900 Specifications
Comments Locked

53 Comments

View All Comments

  • roweraay - Saturday, September 13, 2008 - link

    Obviously, an APS-C 100% viewfinder is only 42% of the size of a Full-frame viewfinder at equivalent magnification. That is a point one has to really keep in mind.

    Note that the 100% viewfinder at 0.74x magnification, is larger than the viewfinders in the Nikon D3 or the Nikon D700 or the Canon 1DSMKII or the Canon 5D.

    In fact, the Sony A900's viewfinder is the 2nd largest Viewfinder EVER, in any DSLR, with the $8000 Canon 1DSMKIII slightly edging it out in size. Note that the precision assembly required and the tighter manufacturing tolerances in a 100% viewfinder, makes it head-and-shoulders above even a 95% viewfinder.

    The viewfinder sizes are as below:

    Nikon D3: 100% VF with 0.7x magnification
    Nikon D700: 95% VF with 0.72X magnification
    Canon 5D: 96% VF with 0.71x magnification
    Canon 1DSMKII: 100% with 0.7x magnification
    Canon 1DSMKIII: 100% VF with 0.76x magnification

    Kudos to Sony for getting this in at such a price and specification. Coupled with the fact that only the Sony Full-frame will have stabilized 35mm primes, 50mm primes, 85mm primes, 135mm primes, along with a stabilized 16-35 f/2.8, a stabilized 24-70 f/2.8 etc., makes this a VERY appealing product.

    I personally DEFINITELY intend to "vote" for this with my money.
  • roweraay - Saturday, September 13, 2008 - link

    Also note that the Sony Full-RAW files are around 40MB in size, per file, when it comes to the A900.

    So when shooting RAW at 5FPS, that is around 200MB of image data PER second.

    When shooting RAW+JPEG at 5FPS, we need to add another 100MB to the above number, thus taking us to 300MB of data PER SECOND.

    What the above means is that the data pipeline architecture needed to support 24.6MP of resolution at 5FPS, is literally equivalent to the data pipeline architecture of MUCH pricier products like the 1DSMKIII and the Nikon D3. This is WAY superior to the architecture in products like the Nikon D700 or the Canon 5D (current version).

    Also, dpreview tests show that the A700 is WRITING to the CF-card at around 37MB/Sec, when tested with a 40MB/Sec Sandisk Extreme IV card (max speed: 40MB/Sec). In other words, the A700 is WRITING to the card at almost the full speed of a 266x 40MB/Sec UDMA card. I would assume that with a 300x 45MB/Sec card, it very well might have broken the 40MB/Sec write-to-card speed barrier.

    When mentioning the above write-to-card speeds, I need to point out that the above speeds are faster than any other dSLR, regardless of cost. It is faster than the Canon 1DSMKIII, 1DMKIII, Nikon D3, Nikon D300, Nikon D700 etc. Only the Nikon D3/D300 come relatively close to the A700's write-to-CF-card speed.

    I would not be surprised if the A900 is even faster, if we employ a 45MB/SEC 300X card to test its write-to-card speed.

    I would venture that Sony is employing the full power of its electronics expertise in their high-end pro/semi-pro level cameras.
  • chiew - Sunday, September 14, 2008 - link

    wow...it can beat a three year old camera in write speed. kudos, sony!
  • roweraay - Sunday, September 14, 2008 - link

    Maybe you did not read it well enough. ;)

    The one-year-old Sony A700, is beating every single DSLR *ever* made, regardless of pricepoint, in the write-to-card speed.

    The A900 could match it or maybe be even faster !
  • chiew - Sunday, September 14, 2008 - link

    how much does write speed really matter, though?

    is there any data on 1D mkIII write speeds? because based on more important things, like frames per second, color depth, etc, cameras like the 1d mkIII and nikon d3 have to write pretty damn fast. . i know write speed to card is part of the pipeline, but as long as the camera writes fast enough to keep up with its rated specs, i don't see why write speed is such a huge deal

    a700: 5 frames per second, 12 bit, 12 mp
    40d: 6.5 fps, 14 bit, 10 mp
    1d mkIII: 10 fps, 14 bit, 10 mp

    one example of a camera that doesnt keep up is the d300, which when switched into 14 bit mode, cannot keep up with its 6 fps.
  • Wesley Fink - Saturday, September 13, 2008 - link

    A catalog photographer at the Sony presentation has been shooting with the A900 for several weeks. He was a Canon 1Ds Mark III user He also was a user for many years of Hasselblads with Zeiss glass and digital backs. The Zeiss lenses were a big part of his move to Sony.

    This same photographer quoted the largest capture file size as 68MB, but your 40MB is much closer to the published specs in the A900 brochure. Those charts show a 4GB card can capture 105 full RAW files or 157 cRAW.

    I suspect the PRO was referring to the file size of a finished TIFF saved from processing a RAW image since he mentioned he used Capture One for most of his PP. Frankly I didn't know Capture One supported the A700 until he assured us he had used it for his PP with the A700. Capture One will also apparently support the A900 by the time it is shipping. Since the program is widely used by Pros that will be important to many.
  • roweraay - Sunday, September 14, 2008 - link

    The biggest draw for me are the Zeiss AF lenses in the Sony range, too. Specifically the CZ 85mm f/1.4 Planar, the CZ 135mm f/1.8 Sonnar, the CZ 24-70 f/2.8 SSM Vario-Sonnar and the 16-35 f/2.8 SSM Vario-Sonnar. I already have the 85mm and the 24-70 f/2.8 with me and will add the 135 (shortly) and the 16-35 f/2.8 when it becomes available.

    There were some rumors that there is also an upcoming Carl Zeiss 70-200 f/2.8 SSM Vario-Sonnar, which if true, would provide f/2.8 from 16mm to 200mm. This lens is rumored to replace the current 70-200 f/2.8G SSM (from the Konica-Minolta era).
  • Wesley Fink - Saturday, September 13, 2008 - link

    D3 and not D4. I wish I really had a D4 but it was just a slip of the finger.
  • Rashkae - Saturday, September 13, 2008 - link

    Sony does not target this at Pros. It's officially semi-pro, and they said "it's a camera that even pros might want to use".

    And have you held it? Used it? I have. It's build is so seriously solid it impressed a die-hard D3 user. Don't dismiss the ruggedness of this body, when even the lower-spec A700 survived in conditions the Canon 1Ds-MkIII died in.
  • melgross - Wednesday, September 17, 2008 - link

    They are calling it a pro body here. That's what I'm talking about.

    And thats pure BS about the A700 vs the 1Ds. I've used the 1Ds and you could use it as a hammer to smash the A700 to a pancake, then go out to shoot some sports.

Log in

Don't have an account? Sign up now