Intel’s View on AI: Do What NV Doesn't

On the whole, Intel has a good point that there is "a wide range of AI applications", e.g. there is AI life beyond CNNs. In many real-life scenarios, traditional machine learning techniques outperform CNNs, and not all deep learning is done with the ultra-scalable CNNs. And in other real-world cases, having massive amounts of RAM is another big performance advantage, both while training the model and using it to infer new data. 

So despite NVIDIA’s massive advantage in running CNNs, high end Xeons can offer a credible alternative in the data analytics market. To be sure, nobody expects the new Cascade Lake Xeons to outperform NVIDIA GPUs in CNN training, but there are lots of cases where Intel might be able to convince customers to invest in a more potent Xeon instead of an expensive Tesla accelerator:

  • Inference of AI models that require a lot of memory
  • "Light" AI models that do not require long training times.
  • Data architectures where the batch or stream processing time is more important than the model training time.
  • AI models that depend on traditional “non-neural network” statistical models

As result, there might be an opportunity for Intel to keep NVIDIA at bay until they have a reasonable alternative for NVIDIA’s GPUs in CNN workloads. Intel has been feverishly adding features to the Xeons Scalable family and optimizing its software stack to combat NVIDIA AI hegemony. Optimized AI software like Intel’s own distribution for Python, the Intel Math Kernel Library for Deep Learning, and even the Intel Data Analytics Acceleration Library – mostly for traditional machine learning... 

All told then, for the second generation of Intel’s Xeon Scalable processors, the company has added new AI hardware features under the Deep Learning (DL) Boost name. This primarily includes the Vector Neural Network Instruction (VNNI) set, which can do in one instruction what would have previously taken three. However even farther down the line, Cooper Lake, the third-generation Xeon Scalable processor, will add support for bfloat16, further improving training performance.

In summary, Intel trying to recapture the market for “lighter AI workloads” while making a firm stand in the rest of data analytics market, all the while adding very specialized hardware (FPGA, ASICs) to their portfolio. This is of critical importance to Intel's competitiveness in the IT market. Intel has repeatedly said that the data center group (DCG) or “enterprise part” is expected to be the company's main growth engine in the years ahead.

Convolutional, Recurrent, & Scalability NVIDIA’s Answer: Bringing GPUs to More Than CNNs
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  • Drumsticks - Monday, July 29, 2019 - link

    It's an interesting, valuable take on the challenges of responding to many of the ML workloads of today with a general purpose CPU, thanks! A third party review of Intel's latest against Nvidia, and even throwing AMD in to the mix, is pretty helpful as the two companies have been going at it for a while now.

    Intel has a lot of stuff going that should make the next few years quite interesting. If they manage to follow through on the Nervana Coprocessor/NNP-I that Toms talked about, or on their discrete GPUs, they'll have a potent lineup. The execution definitely isn't guaranteed, especially given the software reliance these products will have, but if Intel really can manage to transform their product stack, and do it in the next few years, they'll be well on their way to competing in a much larger market, and defending their current one.

    OTOH, if they fail with all of them, it'll definitely be bad news for their future. They obviously won't go bankrupt (they'll continue to be larger than AMD for the foreseeable future), but it'll be exponentially harder if not impossible to get back into those markets they missed.
  • JohanAnandtech - Monday, July 29, 2019 - link

    Thanks! Indeed, Nervana coprocessors are indeed Intel's most promising technology in this area.
  • p1esk - Monday, July 29, 2019 - link

    No one in their right mind would think "gee, should I get CPU or GPU for my DL app?" More concerning for Intel should be the fact that I bought a Threadripper for my latest DL build.
  • Smell This - Monday, July 29, 2019 - link

    You gotta Radeon VII ?

    I'm thinking Intel, and to a lesser extent, nVidia, is waiting for the next shoe(s) to drop in **Big Compute** --- Cascade Lake has been left at the starting gate.

    An AMD Radeon Instinct 'cluster' on a dense specialized 'chiplet' server with hundreds of CPU cores/threads is where this train is headed ...
  • JohanAnandtech - Monday, July 29, 2019 - link

    Spinning up a GPU based instance on Amazon is much more expensive than a CPU one. So for development purposes, this question is asked.
  • p1esk - Tuesday, July 30, 2019 - link

    Then you should be answering precisely that question: which instance should I spin up? Your article does not help with that because the CPU you test is more expensive than the GPU.
  • JohnnyClueless - Monday, July 29, 2019 - link

    Really surprised Intel, and to a lesser extent AMD, are even trying to fight this battle with nVidia on these terms. It’s a lot like going to a gun fight and developing an extra sharp samurai sword rather than bringing the usual switchblade knife. The sword may be awesome, but it’s always going to be the wrong tool for the gun fight.

    IMO, a better approach to capture market share in DL/AI/HPC might be to develop a low core count (by 2019 standards) CPU that excelled at sequential single threaded performance. Something like 6-10 GHz. That would provide a huge and tangible boost to any workload that is at least partially single core frequency limited, and that is most DL/AI/HPC workloads. Leave the parallel computing to chips and devices designed to excel at such workloads!
  • Eris_Floralia - Monday, July 29, 2019 - link

    Still living in early 2000s?
  • FunBunny2 - Monday, July 29, 2019 - link

    "Something like 6-10 GHz. "

    IIRC, all the chip tried to get near that, but couldn't. it's not nice to fool Mother Nature.
  • Santoval - Monday, July 29, 2019 - link

    "Something like 6-10 GHz."
    Google "Dennard scaling" (which ended in ~2005) to find out why this is impossible, at least with silicon based MOSFET transistors (including the GAA-FET based ones of the next decade). Wikipedia has a very informative page with multiple links to various sources for even more. The gist of the end of Dennard scaling is that single core clocks higher than ~5 GHz (at a reasonable TDP of up to ~100W) are explicitly forbidden at *any* node.

    When Dennard scaling ended -in combination with the slowing down of Moore's Law- there was another, related consequence : Koomey's law started to slow down. Koomey's law is all about power efficiency, i.e. how many computations you can extract from each Wh or kWh.

    Before the early 2000s the number of computations per x unit of energy doubled on average every 1.57 years. In 2011 Koomey himself re-evaluated his law and got an average doubling of computations every 2.6 years for the previous decade, a substantial collapse of power efficiency. Since 2011 Koomey's law has obviously slowed down further.

    To make a long story short Moore's law puts a limit to the number of transistors we can fit in each mm^2, and that limit is not too far away. Dennard scaling once allowed us to raise clocks with each new node at the same TDP, and this is ancient history in computing terms. Koomey's law, finally, puts a limit to the power efficiency of our CPUs/GPUs, and this continues to slow down due to the slowing down of Moore's Law (when Moore's Law ends Koomey's law will also end, thus all three fundamental computing laws will be "dead").

    Unless we ditch silicon (and even CMOS transistors, if required) and adopt a new computing paradigm we will have neither 6 - 10 GHz clocked CPUs in a couple of decades nor will we able to speed up CPUs, GPUs and computers at all.

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