HMD Global and FIH Mobile on Thursday announced that they had completed their buyout of Nokia assets from Microsoft which opens a way for return of Nokia branded smartphones to the market. As expected, HMD and FIH will keep selling Nokia-branded feature phones in developing countries but will add a range of android-based smartphones and tablets to the lineup in 2017. The two companies hope that relationships with operators as well as manufacturing assets (Foxconn) will be instrumental for making their endeavor a success.

As reported earlier this year, HMD Global and FIH Mobile, a subsidiary of Hon Hai/Foxconn Technology Group (we will call the company “Foxconn” for simplicity), paid Microsoft approximately $350 million in cash for various Nokia-related assets. Under the terms of the agreement, HMD got exclusive rights to use the Nokia brand on mobile phones and tablets globally (except Japan) for the next 10 years, standard essential cellular patent licenses, software for feature phones and some other intellectual property. Meanwhile, Foxconn got a manufacturing facility in Hanoi, Vietnam, which is used to manufacture Nokia-branded devices along with customer contracts, critical supply agreements, sales and distribution assets (in fact, these will be owned by a subsidiary of FIH called TNS and HMD will have rights to acquire TNS over the next ten years) and so on. HMD and Foxconn will jointly develop, manufacture and sell Nokia-branded devices, whereas Nokia will participate in development and will receive royalties covering both brand and IP rights from HMD for sales of every Nokia-branded product. The three companies are poised to work together because they critically depend on assets owned by each other.

In its announcement on Thursday, HMD reaffirmed plans to introduce a range of Android-based smartphones and tablets in 2017. The company’s announcement was short on details, but it confirmed that the devices will be jointly developed with Foxconn under supervision of Nokia (which intends to control certain aspects of design, performance, and feature-set of the devices), who has know-hows not only in high-volume manufacturing but also in device engineering. Given the short amount of time that HMD, Foxconn and Nokia had to design their new devices, expect the latter to use already known hardware platforms, but add certain elements for differentiation. We do know that Nokia has developed its own UI for Android called Z Launcher, hence it is logical to expect the company to expand the project for Nokia-branded smartphones. Meanwhile, since a lot of important Nokia IP (e.g., PureView imaging, ClearBlack display, etc.) remains at Microsoft, three companies will have to either develop certain technologies from scratch or use off-the-shelf solutions. Such approach has pros and cons: on the one hand, it is hard to create a unique device based on popular platforms; on the other hand, it is possible to build a device in a relatively short amount of time. Hence, expect HMD Foxconn and Nokia to reveal their first smartphone already in the first half of 2017.

Right now, the core business of HMD and Foxconn is Nokia-branded feature phones that are popular primarily in developing countries. On Thursday, HMD also announced the Nokia 216 handset with a 2.4” display running the Nokia 30-series software that will be inexpensive but will still provide basic “smart” functionality like Internet browsing and multimedia playback. Even though sales of such phones are rapidly decreasing, there are still hundreds of millions of such devices sold every year. HMD naturally hopes that it will be able to replace feature phones with inexpensive smartphones and thus will capture a sizeable chunk of the market. As such, expect HMD to focus on not only advanced models for the U.S. and Europe, but also on affordable smartphones for countries like India and Russia, where the brand is particularly strong and where reasonably priced phones are popular. From a market share point of view, inexpensive models are more important than the flagship devices. Nonetheless, Xiaomi and some other makers clearly demonstrated how fine flagship devices affect brand recognition, hence, they are crucial for success.

Wrapping things up, the deal between Microsoft, HMD Global and FIH Mobile is now closed and Nokia-branded smartphones (and tablets) are on their way back to the market. It is unlikely that we will hear about them anything at CES, but HMD Global will be present at MWC 2017 and this is where the firm will likely showcase at least some of the upcoming products or at least their key features.

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Sources: HMD Global, FIH Mobile, Nokia.

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  • Manch - Monday, December 05, 2016 - link

    You should read the article. It's not like Motley Fool is some off the wall site. What's with the Chink comment? Why go there? Reply
  • serendip - Sunday, December 04, 2016 - link

    The irony is that Nokia lost its Symbian and Meego platforms because it didn't know how to provide continuous software updates, like what Apple did for the iPhone. Nokia simply expected people to buy a new model to get new software. Symbian^3 improved things by a lot but the platform was hamstrung by terrible hardware choices. For me, Nokia's only strength is in imaging - hopefully it can make some good camera phones without screwing up the software along the way. Reply
  • Gabriel Brant - Sunday, December 04, 2016 - link

    Here in Brazil we have a saying: God punishes

    The biggest sucess of sales of NOKIA from all times was the 1100 cellphone( wich was the first to contain the flashlight that allowed such a big sales sucess).
    Maybe, after they repair and admit the enormous ethical mistake comited by them - STEALING FROM A BRAZILLIAN INVENTOR THIS IDEA - they will pay their karma and deserve sucess and go back to the golden days.

    Ahhh I can´t stop thinking what the etic citizens from Finlandia will think and how embarresed they will feel when they discover somehow ( by book, films or social midia) what their compatriots - dirigents of old NOKIA - made and how they grow using a steal idea

    Aqui no Brasil há um ditado: Deus Castiga!

    O maior sucesso de vendas da Nokia em todos os tempos foi o aparelho 1100 (que continha uma lanterna e que permitiu ao mesmo tanto sucesso).
    Talvez, se após repararem o gigantesco erro ético que cometeram – roubando de um inventor brasileiro essa ideia –, sejam novamente merecedores de sucesso...

    Ahhh Quando o ético povo finlandês tomar ciência desta história (via livro, filme ou redes sociais), ficará extremamente envergonhado de alguns de seus compatriotas – dirigentes da antiga Nokia.
    Reply
  • Michael Bay - Monday, December 05, 2016 - link

    MUH FLASHLIGHT IN DA PHONE RARE IDEA DO NOT STEAL Reply
  • Gabriel Brant - Monday, December 05, 2016 - link

    Michael, i didn´t get what you mean. Can you explain? Reply
  • Wolfpup - Monday, December 05, 2016 - link

    So was there a point to Microsoft buying Nokia/part of Nokia/whatever save for the name and using cash they had in Europe to avoid taxes?

    And is Microsoft still making phones? I used Windows Phone 8.1 for several years and mostly liked it a lot. It's STILL better in some ways than iOS.

    If Windows 10 Mobile keeps getting security updates, wouldn't be any reason not to use it, and I guess it gets updated whenever "regular" Windows does? I'm tempted by those high end Lumias. That HP seems cool too, though it sounds like HP still has to dole out the updates? If so, that's lame, that's the problem with most Android devices...
    Reply
  • dsraa - Monday, December 05, 2016 - link

    I can't wait for Nokia phones to return. Such a great company/brand. What microsoft did to them is terrible. Bought them, stripped them of all their worth, and then just released the same phones that were already halfway through development, and then shut it down......its just f-ing sad. Reply
  • cyberfrost - Wednesday, December 07, 2016 - link

    I see lot of comments blaming Microsoft for Nokia's demise. Wasn't Nokia nosediving before Stephen Elop took over? Reply

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