08:51AM PDT - We're currently waiting for the event to start. Today it'll be Joshua Ho on both text and images. Hopefully I'll be able to keep up. After last night's experiment it looks like we'll be using an Android device for photos and the iPad Pro for text.

08:52AM PDT - The iPad Pro is at least comparable to the Razer Blade when it comes to sheer typing speed on the 13 inch variant once you use the keyboard cover

09:43AM PDT - Upload is getting hammered right now for obvious reasons. Depending upon connection stability we may need to fall back to AT&T LTE or text only.

09:44AM PDT - I saw at least 20 people uploading live video using Periscope so it's probably not a surprise that this is happening. Event WiFi is open presumably to try and eke out every last bit of bandwidth.

09:49AM PDT - The HTC 10 has performed fairly admirably in liveblogs before as seen in the Honor 8 launch event, so hopefully it won't fall short here.

09:56AM PDT - We're roughly five minutes out from the start of the event now.

09:59AM PDT - The event is beginning it seems

10:00AM PDT - A lot of applause

10:00AM PDT - Tim Cook in video first

10:02AM PDT - Presumably we will get to announcements soon after the intro ends

10:03AM PDT - This is noticeably less formal than most intro videos that we expect

10:03AM PDT - Tim Cook takes the stage

10:04AM PDT - 17M paid subscribers

10:05AM PDT - Apple music was the launch platform for over 70 different albums

10:06AM PDT - Apple Music Festival will be streamed over Apple Music

10:06AM PDT - Ends Apple Music Updates

10:07AM PDT - 140B app store downloads

10:08AM PDT - Mario for iOS?

10:09AM PDT - Nintendo/Apple partnership

10:09AM PDT - Shigeru Miyamoto on stage

10:11AM PDT - The controls are mobile-focused so they're fluent and one-handed

10:13AM PDT - Battle mode will also be possible which allows for competing against a ghost that your friend sets

10:14AM PDT - Price will be one time upfront and no microtransactions

10:14AM PDT - Super Mario Run will be available in the holidays of 2016 at the end of the year.

10:14AM PDT - There are also Super Mario stickers for iMessage that will launch with iOS 10

10:15AM PDT - Concludes app store updates

10:15AM PDT - Onto education

10:17AM PDT - ConnectED teachers and students are apparently also attending this event

10:17AM PDT - Mac and iPad to 4500 teachers, Apple TV in every class, 50k iPads to students.

10:18AM PDT - Program called Everyone Can Code uses Swift Playgrounds on iOS to help teach Swift to kids

10:20AM PDT - Real-time collaboration comes to iWork

10:23AM PDT - Time for new products, Apple Watch first

10:24AM PDT - Apple is now the number two watch brand in the world, top selling smartwatch.

10:24AM PDT - Customer satisfaction is top for smartwatch.

10:25AM PDT - I'm not sure overall sales are really all that impressive necessarily but we'll have to see later

10:25AM PDT - WatchOS 3 recap

10:26AM PDT - I'm waiting for disclosure of GPS, possible cellular, and FinFET. That would be a big deal and FinFET would definitely be a point of differentiation

10:29AM PDT - Pokemon GO for Apple Watch

10:29AM PDT - 4.6B kilometers walked while playing the game Pokemon GO

10:30AM PDT - It's a companion app to function as a heads-up display of sorts

10:33AM PDT - Apple Watch demo concludes

10:33AM PDT - Shipping on Apple Watch before end of year

10:34AM PDT - "People are absolutely going to love it" on watchOS 3

10:34AM PDT - Next gen Apple Watch begins

10:35AM PDT - Apple Watch Series 2 is swim-proof

10:36AM PDT - 50m water depth resistance

10:37AM PDT - 24 hours a day for weeks at a time to ensure long term water resistance

10:38AM PDT - You can now count calorie burn for swimming using 700 swimmers to create accurate calorie burn tracking

10:38AM PDT - Algorithm tailored to your own stroke efficiency over time

10:39AM PDT - 60 FPS in Night Sky 4

10:39AM PDT - 2nd gen display

10:39AM PDT - 2x max luminance, brightest display ever shipped by Apple. 1000 nits.

10:41AM PDT - Hopefully when Apple says 1000 nits they mean at least 80 APL or this is just marketing fluff

10:41AM PDT - Samsung Note7 would have a comparable display otherwise

10:42AM PDT - HTC 10 holding up amazingly as the camera for this event

10:43AM PDT - We're now at the 45 minute mark so we're probably about an hour and 15 minutes from the end

10:44AM PDT - Alu, stainless steel, and ceramic cases for Apple Watch Series 2

10:44AM PDT - Hermes partnership continues as well

10:45AM PDT - Wrapping up Apple Watch 2

10:45AM PDT - Apple is partnering with Nike as well for this watch

10:46AM PDT - Interestingly no finfet disclosure, hopefully either that or FD-SOI

10:46AM PDT - Apple Watch Nike+ is a special band + colors it seems?

10:52AM PDT - Apple Watch 2 starts at 369. Apple Watch Series 1 updated with S2 SiP and starts at 269

10:53AM PDT - Onto the next hardware launch

10:53AM PDT - IPhone next

11:01AM PDT - Jet Black with high gloss finish for the back cover

11:02AM PDT - Black is bead-blasted aluminum instead of high gloss finish

11:02AM PDT - Gold, silver, and rose gold as well.

11:04AM PDT - Solid state home button that uses taptic engine and force touch to make it capacitive + touchID with the feel of a physical home button

11:04AM PDT - This is actually really neat because home buttons with physical designs break over time

11:04AM PDT - Water and dust resistant

11:04AM PDT - IP67

11:05AM PDT - The home button is going to be like the Macbook trackpad

11:05AM PDT - 7 and 7 Plus have OIS, f/1.8 aperture

11:06AM PDT - 6 element lens, presumably 6P

11:06AM PDT - LED senses flickering in artificial light to compensate with the LED flash

11:07AM PDT - 2x throughput of previous ISPs in iPhones

11:08AM PDT - 25ms to do 100B operations per photo

11:08AM PDT - In case you didn't know that ISPs are heavy duty

11:10AM PDT - 7MP FFC

11:10AM PDT - We're getting close to a 4K FFC...

11:10AM PDT - FFC has DTI, wide color P3, auto image stabilization

11:12AM PDT - Corephotonics style dual camera it seems

11:12AM PDT - Two cameras with two focal lengths, wide angle has OIS but not sure of the second camera with zoom

11:13AM PDT - Digital zoom up to 10x but optical zoom is 2x.

11:14AM PDT - I'm guessing that the low light benefits aren't going to be huge but oversampling should help at least a little bit

11:15AM PDT - Uh oh Apple is talking about background blurring now

11:16AM PDT - Live preview of the blurring effect

11:17AM PDT - I'm trying to keep an open mind, hopefully this is implemented competently

11:18AM PDT - The background blur feature is coming later this year, not at launch

11:19AM PDT - P3 gamut display with full color management

11:19AM PDT - 3D Touch remains

11:22AM PDT - All of instagram now supports P3 for iOS

11:22AM PDT - Launches later this year

11:25AM PDT - Adapter in the box for 3.5mm for iPhone 7.

11:25AM PDT - "The courage to move on" is apparenty the main reason for the move to lightning

11:25AM PDT - For headphones

11:27AM PDT - Main reason though is to make more room for other things. Seems to suggest that we're looking at digital audio passthrough so DAC and amp is on the headphones

11:27AM PDT - I want to tear down the adapter to see if there's any logic in it or just wires

11:29AM PDT - Motion + IR sensors so they only work in your ears and Siri. Noise cancellation.

11:29AM PDT - 24 hours of battery life and wireless charging dock

11:30AM PDT - Easy connection to the phone

11:32AM PDT - 5 hours of listening in the earbuds, case will last 24 hours total. Lightning charging

11:33AM PDT - Over 90% of contactless uses Apple Pay

11:34AM PDT - IPhone 7 supports Felica for Japan

11:34AM PDT - Apple Watch Series 2 as well

11:34AM PDT - Transit in Japan as well in late October.

11:34AM PDT - Apple dominates in Japan, this is probably why the coverage in announcement

11:35AM PDT - Wow big little

11:35AM PDT - They did it the absolute madmna

11:36AM PDT - the absolute madman

11:38AM PDT - Apple just validated ARM and Qualcomm with this move

11:38AM PDT - I really want to see what kind of governor they're doing to manage where apps go where for cores

11:38AM PDT - Adobe Lightroom on a phone for RAW editing using this SoC

11:40AM PDT - I wouldn't be surprised if the migration is all done in hardware though and we're only looking at a dual core CPU from a software perspective

11:41AM PDT - That's probably not quite right, but the kernel handles the core selection, and hardware does thread migration, and from an app dev perspective you just have two cores

11:42AM PDT - Battery life is 20-30% or so improvement over the 6s to keep up with GS7 + HTC 10

11:43AM PDT - LTE-A with 450 Mbps, is this an Intel modem? Have to see a teardown.

11:45AM PDT - Jet black is going to be a huge fingerprint magnet

11:47AM PDT - Finally 16gb dies

11:49AM PDT - Airpods 159 USD

11:51AM PDT - Looks like a concert now. Ending this liveblog. Look out for more coverage soon.

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  • annomander - Wednesday, September 7, 2016 - link

    Yeah I agree, they are at sometime going have to swap lighting for usb-c.
    They are almost exact duplication.

    If usb c had not come out I could understand but not when it is adopted in MacBooks
    There is currently too many ports
    Usb
    Usb-c
    Lighting
    Thunderbolt

    Thank god FireWire has gone
    Reply
  • Meteor2 - Wednesday, September 7, 2016 - link

    Well Thunderbolt uses USB-C, so there's really only two ports, Lightning and USB-C. Reply
  • solipsism - Wednesday, September 7, 2016 - link

    I don't understand your concern.

    TB was a brilliant solution that used Apple's free-to-license mini-DP connector (DisplayPort another brilliant solution) so that we could have high-speed data and video over a single port. Let's remember Intel wanted TB to run over USB 3.x, but were denied.

    Now with USB-C following* and surpassing Lightning with a small, well designed, high-speed, and reversible connector, that now accepts DP1.3 and TB3, the future of port interfaces is looking great.

    The only outlier will likely be Apple's iDevices with Lightning ports and a Lightning port on their Macs for their headphones (but even then they may say use BT or buy a Lightning-to-USB-C adapter/3.5mm-to-USB-C adapter).

    We can desire that the headphone market all have port interface, but the fact is Apple's MFi program offers too many high-value options that keep their peripherals working well and turning them a hefty profit in return—but don't paint that as mere corporate greed, or you're missing the point.

    My biggest issue with the 12" MacBook was the lack of the USB-C port on both sides, the way Google Pixel did it. I'm hoping that because these ports are both multi-use and small, that we get at least 4x USB-C + 1x Lightning + 1x MicroSD slot on the next MacBook Pros, with the ports balanced evenly on the sides towards the back as the logic boards get smaller, more dense, and ride the back vents for better airflow.

    * I see no evidence that Apple was behind designing USB-C. It's, at best, a homage to Apple innovation, so let's give the USB-IF some credit unless some proof can be verified.
    Reply
  • BillBear - Wednesday, September 7, 2016 - link

    There were 79 engineers from various companies involved in creating the USB-C standard.

    18 of them were from Apple, so they were certainly as involved as anybody else.

    https://www.docdroid.net/uf3z/typec.pdf.html
    Reply
  • solipsism - Wednesday, September 7, 2016 - link

    Thanks for the link, BillBear.

    Involved, sure, but without researching each of the names and getting some in-depth data as to who was in-charge of which aspect of the connector, or what those Apple employees did for Apple, I don't think it's fair when people claim, "Apple invented USB-C so they could have something like Lightning."
    Reply
  • BillBear - Wednesday, September 7, 2016 - link

    Well, if you look at the numbers there were 36 different companies who contributed, yet Apple by itself still managed to contribute 23% of the overall engineering manpower.

    That's pretty darn involved.
    Reply
  • Eidigean - Wednesday, September 7, 2016 - link

    Not sure how strong USB-C is, but the Lightning port is designed to be quite strong, enough to cantilever the weight of the entire phone just by the Lightning connector, as seen in the dock below. Mini-USB would bend for sure.

    http://www.apple.com/shop/product/MNN62/iphone-lig...
    Reply
  • BillBear - Wednesday, September 7, 2016 - link

    I wonder if Apple designed it's own Little CPU or if it's going with something stock? Reply
  • Blark64 - Sunday, September 11, 2016 - link

    Nothing stock at all; Apple has been designing its own CPUs for years, based on their architecture license from ARM. Thats how they were able to deliver 64-bit a year before anyone in the mobile space. They also integrate GPUs based on the PowerVR series from Imagination tech. Reply
  • Scabies - Wednesday, September 7, 2016 - link

    No Thunderbolt 3 MacBook Pro? I am disappoint. Reply

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