This morning, Corporate VP of the Windows and Devices Group Yusuf Mehdi made a fairly startling announcement. Microsoft has created a new partnership to help drive Windows 10 adoption in the enterprise, which the Surface Enterprise Initiative. You will notice that the first word in that sentence is Surface, which is of course Microsoft’s premium convertible tablet line, but the startling news is that this new initiative will be done in partnership with their OEM partners including Dell and HP.

Normally a company partnering with another to sell products is not that interesting, but with Surface it is very interesting. Part of this initiative will be to have their partners sell Microsoft Surface tablets through their existing business channels. This is a huge win for Microsoft, since companies like Dell and HP have very extensive partnerships with their channel partners to deliver services and products. Microsoft of course also has this but it has historically been more on the software side. These partnerships are very important to get products into the hands of business clients.

This is an amazing announcement for a couple of reasons. Microsoft’s partners will be selling hardware which is not their own. They will also be offering their own service and support agreements to cover the Surface products and offer the end clients a familiar support model. Having dedicated support centers and things like next day support is not something you can build out overnight, so Microsoft is able to leverage this through their partners and their partners can make money off the service. But I think the most amazing part of this announcement is that it will be done with Surface, and specifically Surface Pro. When those models launched, there was certainly a cool cloud moved over their OEM relationships and this announcement is all the more surprising because of it.

Starting in early October, Dell will be one of the first to get started with this initiative, offering Surface Pro and accessories through their channels.

Microsoft also took the opportunity to formally announce some features that we knew about, but had not yet seen in action. Windows Insiders should soon have access to Enterprise Data Protection which protects corporate data no matter where it is, Microsoft’s Passport PKI based authentication will be available and they hope it will be leveraged for many enterprise systems, and the Windows Store for Business which will offer businesses to manage and track software inventory, as well as leverage volume license agreements, from right in the store.

This announcement is perhaps not as shocking as something like Intel partnering with RockChip, but once again we see Satya Nadella being able to renew past partnerships which may have been stressed over the last couple of years.

Source: Microsoft

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  • SHASHI - Tuesday, September 08, 2015 - link

    is there job open at anandtech which a person living in india can do

    iam very eager to know about it so Brett Howse please reply
    iam reading your site from last 3 years and iam 1 year studying electronics and communication engg
    Reply
  • TheTurboFool - Tuesday, September 08, 2015 - link

    If there were, this would most certainly not be the method by which they accepted applications. Reply
  • Ryan Smith - Tuesday, September 08, 2015 - link

    Hi SHASHI. No, I'm afraid we are not currently taking any applications. Reply
  • Gunbuster - Tuesday, September 08, 2015 - link

    Cant build it overnight, or over 5 years or for the matter if you completely ignore your network of brick and mortar Microsoft Stores when it comes to small, mid, and enterprise business customers. Reply
  • icrf - Tuesday, September 08, 2015 - link

    Any word on if the full Surface line is going to be available, or just the Pro models? Also, is pricing going to be the same as from Microsoft? Reply
  • SHASHI - Wednesday, September 09, 2015 - link

    hi rayan
    how can i check if there is any posibility and can a person living in india is eligible and thanks for your reply
    Reply
  • Ryan Smith - Wednesday, September 09, 2015 - link

    We post an announcement when there's an opening. Reply
  • DanNeely - Wednesday, September 09, 2015 - link

    A bit of friendly advice. If you're seriously interested in applying the next time Anandtech is hiring an editor; you really need to work on your writing if these comments are any indication. Capitalization and punctuation would be a good place to start. Reply
  • 0iron - Wednesday, September 09, 2015 - link

    New font, or something wrong with my eyes? Reply
  • AndrewJacksonZA - Wednesday, September 09, 2015 - link

    @0iron: New font. It looks a bit thicker/heavier than the previous font. My eyes felt a little bit of strain reading it for some reason. Reply

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