Today, Google announced that they will undergo reorganization to better represent the growth that the company has seen in the past few years. As a result, Google the company will be now branded as Alphabet.

The big news here is that Google the internet services company will become one subsidiary of the larger Alphabet company - and said subsidiary still operating under the name Google - with the goal of better seperating Google's core business from what are now Alphabet's more experimental, far flung ventures. Consequently this change will see current parts of Google like X labs, Calico, Life Sciences, and other ventures shifted over to Alphabet. Meanwhile web services and software like Android, Maps, and Gmail will remain under the Google brand.

Organizationally, Larry Page will remain CEO of this reorganized company, and Sergey Brin will be President. Sundar Pichai will also be CEO of the new Google. Google stock is also immediately being converted over to Alphabet stock, and going forward Alphabet will be the reporting company, however Google-the-subsidiary results will be broken down and reported as part of Alphabet's results.

Ultimately it remains to be seen what effects this will have on the Google that we’ve known for the past few years. However given that the management structure has remained relatively constant in this move I suspect that business will continue on as usual.

Source: Google Official Blog

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  • TennesseeTony - Monday, August 10, 2015 - link

    Alphabet? Is it April 1st already? Reply
  • devildahusky - Monday, August 10, 2015 - link

    Even though Android will still be under the Google name, it kinda explains the obsession of naming Android builds in alphabetical order 😎 Reply
  • Impulses - Monday, August 10, 2015 - link

    Can't wait for the next Nexus phone running Android for a Google Experience by Alphabet... :P Reply
  • HanakoIkezawa - Saturday, August 15, 2015 - link

    I'm still holding out for android Nutella Reply
  • boozed - Monday, August 10, 2015 - link

    "August 1" looks a little like "April 1" if you squint enough... Reply
  • nandnandnand - Monday, August 10, 2015 - link

    Yeah? How hard do you have to squint for August 10th? Reply
  • boozed - Tuesday, August 11, 2015 - link

    That was meant to say August 11 (which it is where I am). Whoops. Reply
  • boozed - Tuesday, August 11, 2015 - link

    To answer the question... Probably not too much harder. You'd already be squinting pretty hard! Reply
  • mrdude - Monday, August 10, 2015 - link

    I had to check my calendar on my desktop just to make absolutely certain it wasn't the 1st of April.

    "Ultimately it remains to be seen what effects this will have on the Google that we’ve known for the past few years. However given that the management structure has remained relatively constant in this move I suspect that business will continue on as usual."

    But the kicker is why? Potential spinoff in the future? This move potentially allows for much more clarity with respect to quarterly earnings, but corporations don't often do that. It's usually the opposite -- eg., Intel covering their catastrophic mobile failures.
    Reply
  • whiteiphoneproblems - Monday, August 10, 2015 - link

    Sounds like it's to get all that "experimental" stuff off Google's books, no? Reply

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