After an earlier vague deadline of Q2’15 and more than a few teases in the interim, AMD has finally announced when they’ll be revealing their forthcoming high-end video card.

AMD will be hosting an event on June 16th at 9am PST to release the details on the card, in a presentation dubbed “AMD Presents: The New Era of PC Gaming.” The presentation will be taking place at the Belasco Theater in Los Angeles, CA during E3 week, and happens to be where the AMD-sponsored PC Gaming Show also takes place that evening. This event is open to the public, or can be viewed via webcast.

I would quickly note here that at no point does AMD specifically call this a launch. And for that matter, the last time they held a public event like this – the Radeon 200/Hawaii reveal – Hawaii didn’t launch until a month later. In this case AMD has already committed to a June launch for the card, but at the moment we’re not expecting to see the card go on sale on the 16th.

Update: As part of AMD's Computex event (was was almost entirely focused on APUs), AMD CEO Dr. Lisu Su also briefly teased the 16th event, pulling out AMD's new high-end GPU. The chip being shown is a complete package with its silicon interposer and organic substrate. The crew over at Tom's Hardware got a good picture of it.


Image Courtesy Tom's Hardware

Source: AMD

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  • chubbyfatazn - Tuesday, June 02, 2015 - link

    ugggghhhh

    my upgrade itch is going crazy right now.
    Reply
  • chizow - Tuesday, June 02, 2015 - link

    "I would quickly note here that at no point does AMD specifically call this a launch."
    Well, that's certainly a buzzkill.

    "In this case AMD has already committed to a June launch for the card, but at the moment we’re not expecting to see the card go on sale on the 16th."
    Looks like the 980Ti's price and performance sending AMD back to the drawing board weren't exaggerated.

    Does this mean their Rebrandeon 300 series aren't launching, either?
    Reply
  • D. Lister - Wednesday, June 03, 2015 - link

    "Looks like the 980Ti's price and performance sending AMD back to the drawing board weren't exaggerated."

    lol, 1.5-2 months isn't even enough to change the bundled stuff, let alone changing clock speeds through a new bios (maybe price tags though :p). I mean, I have worked in industrial manufacturing, and for a company as big as AMD who's planning to launch hundreds of thousands of individual items all over the world, that time window is pretty small to make any significant changes to the product line.

    My guess is that at this time, most of the work being done is on stable drivers, and (hopefully, for AMD's sake) they're trying to make sure the out-of-the-box user experience is as trouble free as possible.

    I mean seriously, this and Zen is AMD's last chance to avoid a takeover. Screwing this up will certainly put them on a very slippery slope.
    Reply
  • chizow - Wednesday, June 03, 2015 - link

    The bundled stuff is mostly the same honestly, and just in a bunch of bins that any assembly line can take care of in minutes. Printed material certainly needs more of a lead time but that's only 2-3 weeks max but is also a solid indicator as a point of no return. Plus, boxes haven't had clockspeeds printed on them in a long time, so that's certainly fluid. That's why a lot of companies use the same generic box and tag a sticker to signify different SKUs.

    BIOS we've also seen is highly adjustable up until launch. The board partners can flash BIOSes en masse dozens at a time. There was a tour of EVGA a few years ago that showed this. But in any case, as recently as the R9 290 launch, there was AMD scrambling at the last second to change the performance profile of the R9 290, leading to the whole reference cooler driver profile debacle where the R9 290 was actually faster than the 290X due to more aggressive fan/boost profiles.

    I guess we will see, it is hard to imagine AMD remaining silent if they had a winner on their hands, while Nvidia takes the stage and steals the show, over, and over, and over again, without even a quip in response.
    Reply
  • D. Lister - Wednesday, June 03, 2015 - link

    If they are going to launch in 2 months or less, it means the finished product probably started shipping to retailers a few days ago, if not longer. Companies, especially companies that launch their products on a global scale, have to factor in a whole bunch of variables of international trade.

    Of course there is a possibility that they may end up delaying the launch longer than a couple of months, at the cost of another couple of percents of market share, but under the circumstances, that is highly unlikely.

    "I guess we will see, it is hard to imagine AMD remaining silent if they had a winner on their hands, while Nvidia takes the stage and steals the show, over, and over, and over again, without even a quip in response."

    They have been quipping a fair bit actually. About the unprecedented performance and efficiency of the new flagship ("Fury"?), the deus ex machina that is HBM 1.0, about DX12 performance, etc. It is, after all, the geniuses (I mean it literally, that's no sarcasm) of their marketing that have kept their stocks afloat for the past few of years with clever buzz words and fantastic claims of "me too" features that rarely, if ever, come to pass in a finished state. You think THOSE guys would keep silent now?
    Reply
  • chizow - Wednesday, June 03, 2015 - link

    Well I would certainly hope AMD has started stockpiling these chips and getting them ready for launch and distribution before today, because 2 months from now is going to further compound the concerns about their "lateness" to market. I personally think they are just waiting for final BIOS settings, so that should hopefully set them to launch in a month or so. So announcement 6.16.16, then availability 2-3 weeks later in a best-case.

    I guess the concern was the overall silence after all of Nvidia's successful launches (970/980, Titan X, 980Ti) without much firing back. Skynner finally stepped up to the plate with his "Fastest GPU in the World" claim, so that certainly bodes well for anyone still holding out for Fiji.
    Reply
  • haukionkannel - Wednesday, June 03, 2015 - link

    Well Zen may the last change, but this new GPU is not...
    This Fury or how ever they will name it is limited edition prototype product to introduce and try out new HBM memory. They don'e sell too many of these, like there is not too many TitanX owners. This is just too expensive to most customers.
    The really interesting part is the next year. 2016 we wil hopefully get Zen and 2nd edition HBM, and also new GPU made in 1xnm production node. Some of them may use HBM and some old and sturdy (most propably cheaper GDDR5). Those products will dictate AMDs future as a company. This is just a working consept prototype, with very interesting features! This is like Ferrari, fast and expensive... We need those normal Fiat versions to mass market, and that will happen next year.
    Reply
  • chizow - Wednesday, June 03, 2015 - link

    Idk, while Zen certainly will have a more profound impact on AMD's long-term outlook and competitiveness, I think any missteps on their GPU front will be much more devastating in their near-term outlook, given their GPU unit has really been the only area they have been competitive in the last 9 years since they acquired ATI.

    Basically, I don't think a strong Zen will save AMD, it will take time for them to make a dent in the Intel dominated x86 market, but a failure to launch or be competitive in the GPU market can greatly expedite the end of AMD as a going concern.
    Reply
  • medi03 - Friday, June 05, 2015 - link

    Reasoning with a troll you are.
    I wouldn't be surprised if he actually paid by nYouknowhat to do that.
    After all, paid trolling is in no way exclusive to Russia.
    Reply
  • Michael Bay - Friday, June 12, 2015 - link

    So much pain in you.
    Delicious.
    Reply

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