Word comes from AMD this afternoon that as of today they’re going to be expanding their Never Settle Reloaded bundle. The bundle, which launched a bit over two months ago, will be adding a new game along with being expanded to cover more AMD video cards. And in an unprecedented twist, certain aspects of this are being made retroactive.

The most important facet of today’s announcement is that AMD is going to be that AMD is adding Ubisoft’s just-announced retro-styled first person shooter, Far Cry 3 Blood Dragon, to the entire lineup. Being released on May 1st, Blood Dragon is essentially a value priced shooter spun off of Far Cry 3, using Far Cry 3’s engine and game mechanics as the basis of its mini-campaign. Every AMD card from the 7700 up will now include this game, even those bundles that don’t include Far Cry 3 itself.

What makes this particularly interesting and unusual is that the Blood Dragon offer is being made retroactive. Along with new redemptions of the Never Settle Reloaded bundle, anyone who has previously redeemed the bundle will be getting Blood Dragon too, with AMD sending out keys to all of the email addresses involved in earlier redemptions. At $15 Blood Dragon is not a full-budget AAA game, but nevertheless this is unprecedented to say the least; we cannot recall any time in which a video game bundle has been retroactively expanded like this.

Finally, along with adding Blood Dragon to the bundle, AMD will also be extending the bundle to their Radeon HD 7770. 7770 owners will now get vouchers good for Far Cry 3 and Blood Dragon when purchased from participating retailers. With 7770s regularly going for under $100, this marks one of the very few times we have seen any kind of video game bundle of substance offered with a card this cheap, assuming of course new 7700 buyers haven’t already picked up Far Cry 3 in the last 5 months.


Source: AMD

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  • jeffkibuule - Thursday, April 11, 2013 - link

    Awesome. Makes me glad I went AMD to get a new video card. Go Team Red!
  • techdawg667 - Thursday, April 11, 2013 - link

    Am I the only one that wants cheaper GPUs rather than free games? I don't see many that share my opinion on the internet.
  • tviceman - Thursday, April 11, 2013 - link

    Of course you're not. But AMD is paying pennies on the dollar for each game key they include with their graphics cards so it's much more attractive for MOST people to see a video card with 3 free games at XXX price rather than a video card with no free games for $45 less.

    Sell the game keys for 50-60% off and make up the difference that way.
  • Kabij2289 - Friday, April 12, 2013 - link

    The problem with that is that AMD is making next to nothing for every graphics card they sell so they can't bring down pricing, so they used the next best thing, free stuff.
  • jianadaren - Wednesday, May 1, 2013 - link

    That's not quite true. Their marginal cost on each graphics card is pretty low - they're making a good margin. It would make sense for them to drop prices if that resulted in increased sales. However, they're (probably wisely) opting to preserve their margin instead because a drop in prices wouldn't necessarily increase sales; nVidia would just drop prices themselves and then both companies would be making lower margins while industry sales would not rise significantly.
  • yannigr - Friday, April 12, 2013 - link

    Many here that they do not wont the games, they just sell them latter for 10-20 euros each, or 25-35 euros both. This is more than what you can expect from a reduction in card prices. And if you want the games, if you where going to buy them, you save much more money than that.
    It is a win win scenario for AMD AND the customer.
  • jianadaren - Wednesday, May 1, 2013 - link

    Yeah we all would, but games and GPUs are both extremely high-margin products in extremely risky high-fixed-cost industries. It costs them next to nothing to toss products in a bundle but those products have some value to most consumers. Compared to cutting prices, this way they can protect their margin while still adding value to customers; and considering AMD's financial position they really can't afford to sacrifice their margin unless they can somehow majorly ramp-up volume.
  • Legbaa - Thursday, April 11, 2013 - link

    The year is 2007, it is the future.
  • B3an - Sunday, April 14, 2013 - link

    The apocalypse has had an apocalypse.
  • shing3232 - Thursday, April 11, 2013 - link

    it is nice to see what they did.i just bought a 7970ghz with 2 free games, i love both of them

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