The show floor doesn't open until tomorrow, but there's already lots to talk about. Think of this as a sort of sneak peak of some of the highlights of this year's CEDIA. The show is already attracting all sorts of interest:

The day started off not with JVC's 1080p projector announcements, but with a Monster Cable press conference. The electrical engineers inside us have kept us from ever purchasing overpriced cables, but we were curious to see how a Monster press conference would unfold - so we went.

Picture this: a room full of chairs, pull down projector screen, a curious wheelchair ramp leading up to the stage. On the speakers was some quiet rap music, but upon closer inspection the song revealed itself to be a Monster Cable rap. The hook had a rapper spelling out H-D-M-I and of course reciting the company name, and no Monster Cable rap would be complete without the line "you gotta 60 inch screen."

The purpose of the ramp to the stage was revealed upon the arrival of Noel Lee, the founder of Monster Cable. Mr. Lee arrived on a tricked out Segway, painted red and black. Rolling up to the stage, Mr. Lee began the press conference.

The number one item of discussion was Monster's new speed-rated HDMI cables which you may have heard of. The premise is this: in order to help consumers differentiate between the various types of HDMI cables out there, Monster is now offering speed ratings on their cables. The bandwidth required for 1080p video + audio from a Blu-ray player is obviously greater than the bandwidth required for simple 480p from a DVD player, so why shouldn't Monster differentiate its cables for the various needs of its customers?

The speed ratings are as follows:

At the low end we have the Standard Speed HDMI cable, which is capable of > 2.23Gbps of bandwidth, priced at $49.95 for a 1m cable. Next is the High Speed model (4.95bps) at $69.95 (1m), Advanced High Speed (6.68Gbps) at $79.95 (1m), Ultra High Speed (10.2Gbps) at $99.95 (1m) and Ultimate High Speed (14.93Gbps) which will be shipping by the end of this year.

Us vs. Monster: We ask the questions
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  • joex444 - Thursday, September 6, 2007 - link

    monster will confuse people. they're hoping people will just jump onto the highest end equipment, rather than thinking about what they'll use it for.

    the article suggests using rating x for lengths 0-X, y for lengths X-Y, etc.

    they should just make one cable for 1m, one for 2m, one for 3m, and so on. the consumer won't know that the 3m has, apparently, thicker wires. so monster can really skimp and give the thin wires for the standard hdmi (btw, i think monster invented that term, all i'm aware of is HDMI 1.3 spec). anyways, they'll give that the old 1500% markup, then they can markup the 2m at 1200%, the 3m at 1000%, etc.

    you want to educate consumers? don't bother. take away their knowledge. give them one size fits all. it looks like monster just said the lowest end 2m cable works for the highest end application. maybe there's some proof that "it's all 0s and 1s, it either works or it doesn't" [it is true after all].
  • Myrandex - Thursday, September 6, 2007 - link

    Unless I read it wrong, it looked like the lowest quality monster cable received more bandwidth at 2m then 1m (where it was quoted at selling for $50 for a 1m cable).
  • 911medic - Thursday, September 6, 2007 - link

    The article states the Monster FS Perfectview 450 "will be shipping by the end of September at $699, which is quite pricey given the screen sizes we're talking about here." Monster products are overpriced/a waste of money, IMO, but the accompanying slide pretty clearly states a price of $349.95. Is that wholesale or something?
  • Anand Lal Shimpi - Thursday, September 6, 2007 - link

    Very good question :) I had $699 in my notes but it's quite possible that I wrote it down wrong, let me see if I can confirm. $349 makes much more sense.

    Take care,
  • GTMan - Thursday, September 6, 2007 - link

    One company has come up with a solution for longer HDMI cables.">Blue Jeans Cable
  • GTMan - Thursday, September 6, 2007 - link

    Whoops, here is the link...">Blue Jeans Cable
  • mcnabney - Thursday, September 6, 2007 - link

    Those are just as overpriced a Monster, but without the showy coloring.
  • TonyB - Thursday, September 6, 2007 - link

    They need to release some INTERNAL HD-DVD ROM drives for the PC instead of focusing on Laptops.

    There has to be a better alternative than the crappy external Xbox 360 HD-DVD addon. I know ASUS recently announced one but its not available yet.

    Im not a Blu-Ray fanatic, in fact I plan to purchase an HD-DVD ROM drive as soon as they're available (7-8+ Adult HD-DVD titles compared to 2 Adult Blu-ray titles).

    The thing that pisses me off is that Blu-ray has a crap ton load of BD-ROM internal rom drives because they got all the drive manufacturers on their side.

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