HTC has begun to ramp up their marketing campaign for their next major smartphone release, teasing that they will be making a proper announcement on May 23rd.

In an email sent to the press this morning and posted on their website, HTC posted a photo of neatly laid out phone components, with the text “Coming Soon... A phone that is more than the sum of its specs.” The photo and the announcement give a May 23rd date for more details.

This announcement is about HTC’s next flagship smartphone, which would presumably be the HTC U12. HTC launched the current U11 almost exactly a year ago in 2017, so the time is ripe for HTC to bring out its successor.

It’s an interesting choice for HTC to opt to show the components of the phone, but show nothing about the body itself. The components include a number of camera modules, so like other flagship vendors it would seem that HTC is looking at going the dual camera route. Meanwhile any markings on the primary SoC have been edited out, though as a long-time Qualcomm customer it’s practically a foregone conclusion at this point that HTC will be tapping Qualcomm’s Snapdragon 845.

Otherwise, we’ll have to see just what HTC has in store in a few weeks.

Update: As pointed out by Caetronianus, these aren't new components. Or even components of an HTC phone. Rather they're a disassembled iPhone 6...

Update 2, 05/04: It turns out things get even odder. While the main logic board is clearly from an iPhone 6, according to a report from CNET, the less distinguishable parts come from more than one phone, possibly including other, non-Apple phones. CNET also poked HTC about the parts and received the following reply:

We're glad people are studying our teaser so closely. The fact people have noticed parts from different phone models is exactly right – they represent the jumble of parts (specs) that our competitors inelegantly cram into their phones, while the space in the middle outlining HTC's next phone represents 'a phone that is more than the sum of its specs.

To be clear, none of the parts illustrated in the teaser came from the phone we're announcing May 23rd; people will have to tune in to htc.com that day to find out more…

Source: HTC

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  • Gunbuster - Thursday, May 03, 2018 - link

    Are we free to speculate? I'm hoping HTC has invented hyperglass so any drop or bump can now send glass shrapnel from $1000 handheld devices into the 4th dimension. Reply
  • 1_rick - Thursday, May 03, 2018 - link

    Excellent idea! You can break this phone AND your next one at the same time! Reply
  • Dragonstongue - Thursday, May 03, 2018 - link

    AH HAHAHAH...honestly would not surprise me with phones these days, that the glass has a pressure under the already strained glass (part of what makes gorilla like glass tough, supposedly)

    is funny (if you are not the owner) to bump the phone real hard and nothing happens but a small grain of dust will shatter the supposedly crazy tough glass like it is made of like confetti.

    There is only that one logical step left, to make sure it quite literally explodes (pressure gas inside the display) raining shrapnel death to any poor person or animal to be nearby the "smart" dumb putze design decision.
    Reply
  • philehidiot - Saturday, May 05, 2018 - link

    Now that would be awesome. But the teaser would probably be a tesseract. A shattered one. Reply
  • ianmills - Thursday, May 03, 2018 - link

    "more than the sum of its specs" doesn't bode well for its actual specs ;P Reply
  • Peskarik - Friday, May 04, 2018 - link

    They mean it is going to be really expensive.
    The components themselves will be run-of-the-mill and most likely nothing really new, probably will be thinner as well and have less battery power.
    Reply
  • philehidiot - Saturday, May 05, 2018 - link

    The M7 used a mid range SoC didn't it? I still have one and it runs just fine. If they have gone for mid range parts and spent time really optimising it, they could be onto something that's a bit cheaper but performs really well.

    Or it could be an excuse to sell a mid range phone as a flagship.
    Reply
  • ArmedandDangerous - Monday, May 07, 2018 - link

    All HTC flagships have used the highest end SoC of the year, including the M7. Reply
  • 8aravindk - Thursday, May 03, 2018 - link

    Is it possible for anyone to discern from the components whether it has a headphone jack. If so can you please highlight which part of the image you think is the headphone jack. Reply
  • shabby - Thursday, May 03, 2018 - link

    Obviously there isn't one. Reply

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