Apple "Let Us Loop You In" 2016 Event Liveblogby Joshua Ho & Brandon Chester on March 21, 2016 12:07 PM EST
02:03PM EDT - Time for hands on
02:03PM EDT - Wrapping things up, thanking everyone
02:02PM EDT - So I probably don't feel the significance of this, but I look forward to the new campus
02:02PM EDT - This is my first time here
02:02PM EDT - This is probably the last event that will ever happen in Town Hall
01:58PM EDT - I'm honestly not sure how I'm going to have to test the display of this
01:57PM EDT - Each display is calibrated individually instead of at the batch level based upon their product video
01:56PM EDT - Preorder 3/24, on sale 3/31
01:55PM EDT - Starts at 599 for 32GB, 128GB 749
01:55PM EDT - Comes in 4 colors, including Rose Gold
01:54PM EDT - Retina flash as well
01:54PM EDT - 5MP FFC
01:54PM EDT - There's a camera hump which is interesting
01:54PM EDT - Same camera as iPhone 6s? Hard to say
01:53PM EDT - Can also use the USB camera adapter for ethernet and microphones, etc.
01:53PM EDT - USB camera adapter and SD card reader for photographers
01:52PM EDT - Apple Pencil support as well
01:52PM EDT - The smart keyboard is specifically designed for the 9.7" size
01:52PM EDT - Oh, there we go
01:51PM EDT - I think they just showed the keyboard cover without talking about it
01:50PM EDT - Uses A9X shared with iPad Pro 13"
01:50PM EDT - 2x the volume of iPad Air 2
01:50PM EDT - 4 speaker audio system shared with 13" iPad Pro
01:50PM EDT - This sounds like Samsung's Adapt Display mode, but I'm not sure what exactly Samsung is doing with their mode
01:49PM EDT - True tone display with 2 4 channel ambient light sensors to adapt color balance
01:48PM EDT - Hopefully it has color management so sRGB is still managed properly
01:48PM EDT - DCI-P3 gamut support
01:48PM EDT - 25% higher luminance to get to 500 nits
01:47PM EDT - New AR coating, 40% lower reflectivity than iPad Air 2
01:47PM EDT - Pro display with photoalignment, custom TCON shared with iPad Pro, and IGZO TFT
01:47PM EDT - Over 1M iPad apps designed for iPad
01:46PM EDT - 2 targets, Windows users and people that just want a 9.7" iPad
01:45PM EDT - Weighs less than a pound
01:45PM EDT - iPad Pro 9.7" display version
01:44PM EDT - For pretty much all of my studying/notes I only use the iPad Pro at this point
01:44PM EDT - Apple Pencil is actually amazing for education/creative work
01:43PM EDT - Phil Schiller talks about their new iPad Pro
01:43PM EDT - iPad is next
01:42PM EDT - Hopefully they don't actually gimp the Apple Pencil, iOS 9.3 available today
01:40PM EDT - Health also has app suggestions
01:40PM EDT - Notes will also be TouchID/password protected
01:39PM EDT - iOS 9.3 brings Night Shift to decrease blue light output to make it easier to fall asleep at night
01:38PM EDT - iOS 9 runs on 80% of active iOS devices
01:38PM EDT - Not the end, now for iOS
01:38PM EDT - More than 110 countries by the end of May for retail availability
01:37PM EDT - Available for sale 3/21
01:37PM EDT - Orders start 3/24
01:37PM EDT - 17/USD month for 24 months, free on 2 year contract
01:37PM EDT - 399 USD starting for the iPhone SE 16GB
01:36PM EDT - NFC Apple Pay supported
01:35PM EDT - Single stream 802.11ac WiFi
01:35PM EDT - FFC also has retina flash with the same LED driver technology
01:34PM EDT - No mention of OIS
01:34PM EDT - Same camera as the iPhone 6s
01:33PM EDT - Same frequency as the A9 in the iPhone 6s
01:32PM EDT - Uses Apple A9 SoC with M9 coprocessor
01:32PM EDT - "Most powerful 4-icnh phone ever"
01:31PM EDT - Called iPhone SE
01:31PM EDT - Some people (Ryan Smith) want a smaller phone, others tend to use a 4-inch iPhone as their first iPhone
01:30PM EDT - New version of the iPhone announced today
01:30PM EDT - iPhone is up next
01:30PM EDT - Update will be available today, on to the next thing
01:29PM EDT - New features for tVOS like folders
01:27PM EDT - Over 5000 Apple TV apps
01:27PM EDT - On to Apple TV
01:26PM EDT - Also price drop to 299 base
01:26PM EDT - New colors for existing band types
01:26PM EDT - A new nylon band because roughly a third of users regularly swap bands
01:25PM EDT - Apple Watch is top selling smartwatch and top for customer satisfaction
01:24PM EDT - Moving on to product
01:23PM EDT - Example app for post-surgery recovery, CareKit available in April and will be open source
01:21PM EDT - An SDK that makes it easier to make apps for individualized healthcare
01:21PM EDT - CareKit is the result
01:20PM EDT - It turns out that the same tools used for medical research can also be used for medical care
01:18PM EDT - The goal is to use mobile devices for things like health diagnoses, more useful data for research, and tracking health
01:15PM EDT - Mass General Hospital was able to discover that there are subtypes of Type 2 Diabetes
01:15PM EDT - With ResearchKit it was possible to do the largest Parkinson's study in history
01:13PM EDT - Next initiative is health, discussing ResearchKit
01:13PM EDT - Apple Renew allows for easy device recycling, which is nice I guess?
01:11PM EDT - R&D project known as Liam which automates disassembly of old iPhones to improve recycling
01:10PM EDT - Reuse and recycle initiatives as well to try and reduce waste
01:09PM EDT - Also 99% of their packaging comes from recycled paper or sustainably managed forests
01:07PM EDT - In Sichuan province Apple had to build their own solar farm to power 34 retail stores and 19 offices in the country
01:07PM EDT - The 93% figure is global, 100% is in China/US and many other countries.
01:06PM EDT - This covers datacenters, offices, and retail stores. Currently at 93%.
01:06PM EDT - Environment is first on the agenda, Apple is attempting to become powered solely by renewable energy.
01:05PM EDT - Moving past security discussion, two initiatives to discuss first.
01:03PM EDT - "Before we get started today..." discussing security and the San Bernardino case.
01:02PM EDT - 1B active Apple devices around the world now
01:02PM EDT - It turns out that Apple turns 40 on April 1st, 2016.
01:01PM EDT - Overview of the company history
12:56PM EDT - Ryan is also seemingly excited for the prospect of a proper 4 inch iPhone.
12:51PM EDT - While we're waiting to find out what Apple wants to talk about today, I should mention that this room is smaller than most lecture halls at UCLA.
12:49PM EDT - We're currently settled into Apple's Town Hall venue. The WiFi appears to be relatively strong so hopefully things go smoothly this time around