Apple News

Once upon a time I used Pulse to keep track of the news and reviews coming from my favorite websites. That seems like a long time ago now, as once it was acquired by LinkedIn the Pulse app received a number of updates that negatively impacted the interface and the app’s performance. At that point I abandoned it for Flipboard, which has been my news application of choice on both Android and iOS up until this point. At WWDC 2015 Apple announced that they were creating their own news reader called Apple News, and that it would be launching with iOS 9. Naturally I was interested in seeing how good it was, and if it was good enough to merit replacing Flipboard with it on iOS.

Before I go forward, I have to mention that Apple News is only launching in the United States, United Kingdom, and Australia. The content is hardly regional though, so I have no idea why this is the case. Until your device is set to one of these regions the app won't even show up, and if you want to get around this restriction you need to go to Settings > General > Language & Region and set your region to one of those three places. This doesn't require you to change your language, but it does change the formatting of dates, currencies, etc.

When you first launch Apple News you’ll be asked to add three of your favorite news sources to the app. The app is intelligent about offering additional selections based on what you initially choose. For example, if you scroll down and decide to add AnandTech as a source the list will begin adding additional news sources related to technology. Once you’ve picked three or more sources you’re ready to start using the app. The first screen you’ll see is the “For You” screen, which aggregates stories from your selected news sources and topics. I’d imagine a lot of users will spend their time reading here, but I personally like to dive into a specific site or topic, which you can do from the favorites tab.

Of course, you’ll likely want to expand your news sources beyond what you initially chose when you’re setting up the app. Apple has two methods of doing this. The first is to go to the explore tab. This section has lists of channels and topics which are selected based on what sources you already have. You can also scroll down to browse news sources by topic, which can be a good way to find a new source about a topic you enjoy reading about. If you already know what you want then there’s no need to go exploring, and you can instead go to the search tab to search for a topic or a website.

At this point Apple News seems pretty good, but it hasn’t really done anything that an existing news application like Flipboard doesn’t already do. The real appeal of Apple News is in the content, and more specifically, how nice it can be to read content designed for the Apple News format. At this point I’m going to switch over to the iPad, as the large display really works great with the formatting of Apple News articles, and in general it’s just a nicer way to read news than a phone.

Most publications haven’t fully taken advantage of the Apple News format, and are just providing the same RSS feed as they would to other applications. This is because the format has only been available to selected sites in a closed beta during the iOS 9 beta cycle. In those cases you don’t get the same experience as publications that have, but you still benefit from the layouts and typography of articles in Apple News. Publications that present articles designed for the Apple News format are a whole other story. As you can see above, CNN has decided to customize their hub with a list of topic sections along the top. When you’re reading news from a particular publication that has done the work to add these things it feels just like being inside a native application, but without the storage usage and clutter on your device that having separate apps for every news source would create.

The experience inside the articles themselves is also better than any other news reader I’ve used in the past. Standard articles still look nice because they’re formatted well, and Apple has made good choices for the fonts and sizes to use for different types of text. When you get into articles designed for Apple News the experience gets even better. Like I mentioned before, it really feels like being in a native application for a publication. There can be animations, parallax image scrolling, Gaussian blur, and special text formatting. These things improve the experience by adding things, but there are also improvements made by taking things away. There are no auto playing videos in the articles, and no intrusive advertisements that scroll along or pop up and block your content. The features involving smooth scrolling and animations are very difficult to do well on the web, and it’s really not something other news apps can compete with if they’re just using standard RSS feeds for websites.

I mentioned that there are no intrusive ads in Apple News and in fact at this point I actually haven’t seen any advertisements at all. I know that they will be coming at some point because publishers need to make money, but I don't know when that will be. What’s great is that the ads won’t be intrusive like the ones you’ll get when you visit many of these publications on the web, which is another win for users.

Of course, there is one downside to Apple News that could force some users to continue using other services, and that’s the lack of support for adding RSS feeds. Thankfully, an extremely large number of publications have added themselves to Apple News, including ones that primarily cover Microsoft and Google which confirms that it's not an echo chamber of Apple related news. That being said, there are a couple of sites that I normally check from time to time that aren’t on the service yet and while none of them are sites I consider essential enough for me to stop using the app, it’s very possible that for the time being a user could be missing a site that they really need supported.

Based on the current support I see, I think it’s clear that websites and publishers are already aware of how necessary it is to be on Apple News, and if a publication isn't on it yet it certainly will have to come sooner rather than later unless it's a publication so specialized and unique that users are willing to visit it through Safari because there's no alternative. Being a default app for an operating system comes with a lot of power because users will choose it based on its immediate accessibility, even when it’s not as good as some third party alternatives. However, in the case of Apple News I honestly feel that it is the best news reading application I’ve used to date, and I miss it a lot when using devices like the Nexus 9 and Galaxy S6.

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  • centhar - Thursday, September 17, 2015 - link

    It's called a "toy" because all that "power" it has is relegated the iPad to just being a consumption device. The OS is not developed enough to make it a serious creation tool.
  • ws3 - Friday, September 18, 2015 - link

    "The OS is not developed enough to make it a serious creation tool."
    That is not true at all. There is no OS-dependent reason why an equivalent pretty much any desktop software could not run on a high end iPad like the iPad Pro. Desktop applications themselves do not rely on the user having full access to the file system. Of course user interaction would have to be redone to compensate for the lack of a mouse, but the power and OS services required to get the work done are there.
  • centhar - Friday, September 18, 2015 - link

    One issue here, the lack of a file system. It makes organization, copying, managing, importing and exporting of data impossible in iOS. Which is needed for apps to function for the user like their desktop bretheren.
  • ws3 - Saturday, September 19, 2015 - link

    There is a file system, of course. But it is not exposed to the user.

    Apple's idea is that manual organization of the file system is an obsolete concept for most users. iOS apps allow you to import and export files without having direct file system access. Of course, due to the lack of direct file system access, the user has much less control over exactly how his files are organized, and must rely upon app-internal organization and cloud services to manage files.

    The claim being made by Apple haters is that full user access to the file system is absolutely necessary. The claim being made by Apple is that full user access to the file system is more complexity than most users need or are able to handle, and that in the long run it will be seen as no more necessary than the manual layout of data in main memory -- something that was seen as critically important in the early days of computing, but which now, of course, is completely irrelevant to everyone except people writing operating systems.

    It remains to be seen who is correct. I suspect Apple is, but we'll have to wait a while to find out.
  • osxandwindows - Sunday, September 20, 2015 - link

    How about file managers for iOS, I use them all the time
  • Sc0rp - Wednesday, September 30, 2015 - link

    Why is it that people were creating stuff on primitive operating systems back in the 90's with far less power available than the iPad, yet for some reason you think that the iPad's os isn't developed enough and it can't be used for productivity. This is someone that used to use Mac OS7/8/9 back in the day and did a lot of producing on those systems, which were limited to cooperative multitasking.
  • osxandwindows - Wednesday, September 16, 2015 - link

    Well I don't have to buy a new device every 3 years
  • wylie102 - Monday, September 21, 2015 - link

    "The Apple people are stupid sheep who can't think for themselves, and I hate to break it to you, but Apple consumers are a very small market compared to the overall PC and tablet market."

    A sheep is someone who follows the crowd, yet you state in your next sentence that the crowd is overwhelmingly using windows.

    So which is it? You can't have it both ways.
  • robinthakur - Thursday, October 1, 2015 - link

    I use a MS Surface Pro 3 and own an iPad Air 2 and I think the gap has narrowed in terms of what the ipad can't do (especially with a keyboard like the optional surface pro 3 keyboard) now that MS Office Web Apps run on them which is 90% of what the majority of working people need it to do. Now, obviously the Surface can do far more as a full blown Windows machine, and the software for it generally exists already. I as a power user and developer enjoy having that much control of full Windows and I need it. However it also has the historic disadvantages of running full windows which made people stop using it i.e. overheating, updates, security problems etc and complexity. For the average user who has been using an iPad in meetings for the last 5 years, Surface as an option really wasn't good enough as it was underpowered, battery poor, too small and too expensive. They have now changed to work with iPad and are used to working around some of the limitations and adapting their workflows.

    The reality is that the majority of users can get by with an iPad running a modern iOS with the appropriate apps unless they are doing something specialised like Visio, Photoshop or Maya or whatever. Speaking to the influencers and people with the power in business to change this through my job, the general consensus is that while they do like the Surface 3, and can see why having mobile Windows devices operating with a Windows enterprise stack makes things like SharePoint, and other enterprise MS software a much easier proposition, the reality is that MS has also made all it's software far more iPad friendly because the frightening alternative was people moving away from using software that didn't work on the iPad completely. We have zero choice on making software compatible with iPad because that's what people are using, period, and this can't change overnight. Apple has not properly targeted the corporate market other than maiking the devices basically compatible with things like VPN, Active Sync etc. because they haven't had any competition, but it wouldn't surprise me if they started taking it a bit more seriously.

    I think MS don't help themselves by changing their minds and approach constantly on things like RT, Windows Apps and others. Businesses are only now starting to gain confidence that they are serious about the Surface program, and who is to say they won't decide to can it next year if the iPad Pro is a success and they want to focus on software and farm it out to Dell/Hp etc?

    So nobody doubts that the Surface Pro 3 is a more capable device because it just is, but is it an appropriate device in an App centric world where most enterprise software can be delivered through a thin, light, cool-running iPad with Mobile Safari as a tier 1 browser via Office 365?
  • lilmoe - Wednesday, September 16, 2015 - link

    "most Apple users would never dream of changing ecosystems"

    Opinions.... Most have no brand loyalty whatsoever, and will move to the newer "best thing" as claimed by their peers in a heartbeat.

    iPads are great consumption devices, even I was suckered into buying one because my dad wanted one (his friend told him it was the best....."rolling eyes"). They are successful in part because of the devices themselves (and the brand), but that's not the major reason why. The more important reason is the *lack* of proper/legitimate competition in the iPad's target market.

    Tablets running mobile OSs are NOT a necessity in peoples lives. They're more like a novelty some of us buy for "convenience", and are easily replaced by phablets for most consumers. Those who want one, and are willing to pay, will find the iPad very appealing for its performance, smoothness, and selection of media consumption and companion apps. It's a proven product in that respect, and those who're paying the premium don't want to deal with "other issues".

    Android has had lots of trouble getting its performance and framerate game together. Google, and it's utter failure to deliver is at fault. Samsung is NOT a software company, and no matter how good and feature rich their modifications to Android are, lots of people will still find them "clunky" because these modifications were never native to the OS. Google's recent versions of Android are too little, too late. While stock Android is now fast and smooth, it still doesn't stand a chance against Touchwiz in neither features nor usability. Let me say this straight for those who think Touchwix is bad; the absolute majority of consumers HATE stock Android with a passion (tech blogs and XDA are NOT the majority of consumers, not by a long shot). Let me say one more thing if that wasn't offensive enough for stock Android lovers: While I personally believe Android is the king of smartphones (for now), it is the very reason why the non-iPad tablet market is so bad, confusing, cheap, and has no future.

    Windows RT (now Windows 10 Mobile, without the desktop) was the absolute best mobile OS ever to be installed on an ARM powered tablet IMHO. But it had a mix of management, timing and media conception problems (and sabotage), resulting in the alienation of both users and devs.

    Microsoft are really late to the consumer game, so late it's painful. They shouldn't have settled for firing Sinofsky, and everyone else behind how Windows 8/RT was executed, they should make sure they never find a career in tech.

    The Surface Pro is very successful and popular because its intended audience know exactly how capable it is. These guys don't need extensive advertising.

    True, it's Android (or rather more accurately, Samsung) on smartphones that forced Apple to reconsider lots of their design decisions with their iPhones. But it's Windows that's forcing them to change the face of iOS on their iPads.

    There are 3 major markets for tablets:
    1) consumers (dominated by Apple)
    2) prosumers (spread among Apple and Microsoft, with some Android users here and there)
    3) professionals and content creators (dominated by Microsoft).

    Apple's latest updates to iOS and the iPad are primarily for maintaining the second type. Because the first type couldn't give a rat's behind how a productive a tablet is.

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