Meet The ASUS STRIX R9 Fury

Our second card of the day is ASUS’s STRIX R9 Fury, which arrived just in time for the article cutoff. Unlike Sapphire, Asus is releasing just a single card, the STRIX-R9FURY-DC3-4G-GAMING.

Radeon R9 Fury Launch Cards
  ASUS STRIX R9 Fury Sapphire Tri-X R9 Fury Sapphire Tri-X R9 Fury OC
Boost Clock 1000MHz /
1020MHz (OC)
1000MHz 1040MHz
Memory Clock 1Gbps HBM 1Gbps HBM 1Gbps HBM
VRAM 4GB 4GB 4GB
Maximum ASIC Power 216W 300W 300W
Length 12" 12" 12"
Width Double Slot Double Slot Double Slot
Cooler Type Open Air Open Air Open Air
Launch Date 07/14/15 07/14/15 07/14/15
Price $579 $549 $569

With only a single card, ASUS has decided to split the difference between reference and OC cards and offer one card with both features. Out of the box the STRIX is a reference clocked card, with a GPU clockspeed of 1000MHz and memory rate of 1Gbps. However Asus also officially supports an OC mode, which when accessed through their GPU Tweak II software bumps up the clockspeed 20MHz to 1020MHz. With OC mode offering sub-2% performance gains there’s not much to say about performance; the gesture is appreciated, but with such a small overclock the performance gains are pretty trivial in the long run. Otherwise at stock the card should see performance similar to Sapphire’s reference clocked R9 Fury card.

Diving right into matters, for their R9 Fury card ASUS has opted to go with a fully custom design, pairing up a custom PCB with one of the company’s well-known DirectCU III coolers. The PCB itself is quite large, measuring 10.6” long and extending a further .6” above the top of the I/O bracket. Unfortunately we’re not able to get a clear shot of the PCB since we need to maintain the card in working order, but judging from the design ASUS has clearly overbuilt it for greater purposes. There are voltage monitoring points at the front of the card and unpopulated positions that look to be for switches. Consequently I wouldn’t be all that surprised if we saw this PCB used in a higher end card in the future.

Moving on, since this is a custom PCB ASUS has outfitted the card with their own power delivery system. ASUS is using a 12 phase design here, backed by the company’s Super Alloy Power II discrete components. With their components and their “auto-extreme” build process ASUS is looking to make the argument that the STRIX is a higher quality card, and while we’re not discounting those claims they’re more or less impossible to verify, especially compared to the significant quality of AMD’s own reference design.

Meanwhile it comes as a bit of a surprise that even with such a high phase count, ASUS’s default power limits are set relatively low. We’re told that the card’s default ASIC power limit is just 216W, and our testing largely concurs with this. The overall board TBP is still going to be close to AMD’s 275W value, but this means that Asus has clamped down on the bulk of the card’s TDP headroom by default. The card has enough headroom to sustain 1000MHz in all of our games – which is what really matters – while FurMark runs at a significantly lower frequency than any R9 Fury series cards built on AMD’s PCB as a result of the lower power limit. As a result ASUS also bumps up the power limit by 10% when in OC mode to make sure there’s enough headroom for the higher clockspeeds. Ultimately this doesn’t have a performance impact that we can find, and outside of FurMark it’s unlikely to save any power, but given what Fiji is capable of with respect to both performance and power consumption, this is an interesting design choice on ASUS’s part.

PCB aside, let’s cover the rest of the card. While the PCB is only 10.6” long, ASUS’s DirectCU III cooler is larger yet, slightly overhanging the PCB and extending the total length of the card to 12”. Here ASUS uses a collection of stiffeners, screws, and a backplate to reinforce the card and support the bulky heatsink, giving the resulting card a very sturdy design. In a first for any design we’ve seen thus far, the backplate is actually larger than the card, running the full 12” to match up with the heatsink, and like the Sapphire backplate includes a hole immediately behind the Fiji GPU to allow the many capacitors to better cool. Meanwhile builders with large hands and/or tiny cases will want to make note of the card’s additional height; while the card will fit most cases fine, you may want a magnetic screwdriver to secure the I/O bracket screws, as the additional height doesn’t leave much room for fingers.

For the STRIX ASUS is using one of the company’s triple-fan DirectCU III coolers. Starting at the top of the card with the fans, ASUS calls the fans on this design their “wing-blade” fans. Measuring 90mm in diameter, ASUS tells us that this fan design has been optimized to increase the amount of air pressure on the edge of the fans.

Meanwhile the STRIX also implements ASUS’s variation of zero fan speed idle technology, which the company calls 0dB Fan technology. As one of the first companies to implement zero fan speed idling, the STRIX series has become well known for this feature and the STRIX R9 Fury is no exception. Thanks to the card’s large heatsink ASUS is able to power down the fans entirely while the card is near or at idle, allowing the card to be virtually silent under those scenarios. In our testing this STRIX card has its fans kick in at 55C and shutting off again at 46C.

ASUS STRIX R9 Fury Zero Fan Idle Points
  GPU Temperature Fan Speed
Turn On 55C 28%
Turn Off 46C 25%

As for the DirectCU III heatsink on the STRIX, as one would expect ASUS has gone with a large and very powerful heatsink to cool the Fiji GPU underneath. The aluminum heatsink runs just shy of the full length of the card and features 5 different copper heatpipes, the largest of the two coming in at 10mm in diameter. The heatpipes in turn make almost direct contact with the GPU and HBM, with ASUS having installed a thin heatspeader of sorts to compensate for the uneven nature of the GPU and HBM stacks.

In terms of cooling performance AMD’s Catalyst Control Center reports that ASUS has capped the card at 39% fan speed, though in our experience the card actually tops out at 44%. At this level the card will typically reach 44% by the time it hits 70C, at which point temperatures will rise a bit more before the card reaches homeostasis. We’ve yet to see the card need to ramp past 44%, though if the temperature were to exceed the temperature target we expect that the fans would start to ramp up further. Without overclocking the highest temperature measured was 78C for FurMark, while Crysis 3 topped out at a cooler 71C.

Moving on, ASUS has also adorned the STRIX with a few cosmetic adjustments of their own. The top of the card features a backlit STRIX logo, which pulsates when the card is turned on. And like some prior ASUS cards, there are LEDs next to each of the PCIe power sockets to indicate whether there is a full connection. On that note, with the DirectCU III heatsink extending past the PCIe sockets, ASUS has once again flipped the sockets so that the tabs face the rear of the card, making it easier to plug and unplug the card even with the large heatsink.

Since this is an ASUS custom PCB, it also means that ASUS has been able to work in their own Display I/O configuration. Unlike the AMD reference PCB, for their custom PCB ASUS has retained a DL-DVI-D port, giving the card a total of 3x DisplayPorts, 1x HDMI port, and 1x DL-DVI-D port. So buyers with DL-DVI monitors not wanting to purchase adapters will want to pay special attention to ASUS’s card.

Finally, on the software front, the STRIX includes the latest iteration of ASUS’s GPU Tweak software, which is now called GPU Tweak II. Since the last time we took at look at GPU Tweak the software has undergone a significant UI overhaul, with ASUS giving it more distinct basic and professional modes. It’s through GPU Tweak II that the card’s OC mode can be accessed, which bumps up the card’s clockspeed to 1020MHz. Meanwhile the other basic overclocking and monitoring functions one would expect from a good overclocking software package are present; GPU Tweak II allows control over clockspeeds, fan speeds, and power targets, while also monitoring all of these features and more.

GPU Tweak II also includes a built-in copy of the XSplit game broadcasting software, along with a 1 year premium license. Finally, perhaps the oddest feature of GPU Tweak II is the software’s Gaming Booster feature, which is ASUS’s system optimization utility. Gaming Booster can adjust the system visual effects, system services, and perform memory defragmentation. To be frank, ASUS seems like they were struggling to come up with something to differentiate GPU Tweak II here; messing with system services is a bad idea, and system memory defragmentation is rarely necessary given the nature and abilities of Random Access Memory.

Wrapping things up, the ASUS STRIX R9 Fury will be the most expensive of the R9 Fury launch cards. ASUS is charging a $30 premium for the card, putting the MSRP at $579.

Meet The Sapphire Tri-X R9 Fury OC The Test
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  • darckhart - Friday, July 10, 2015 - link

    Only that one of the benefits of HBM was ... wait for it... right on the same package! No need for 12" cards with all your power delivery components far away due to gddr5 needing soo much space. There's even that famous photo of Jen Hsun holding a ridiculously SHORT video card showing off HBM. AMD can't get its heat and power numbers under control hence it needs the big hsf for air cooling? And gosh the fully enabled fiji *needs* water cooling? Just because all other current video cards are always 10-12" is not a legitimate reason to make the cards just as long.
  • Asomething - Friday, July 10, 2015 - link

    Dont know how you came to that conclusion but ok, the card doesnt need the massive heatsinks to keep itself cool, it uses the same amount of power as an overclocked 290x which did come in shorter 2 fan cards, its just aib's are going over the top for what is literally a premium card, asus needed an excuse to use their dcu3 cooler and this is a pretty good debut. these cards take a lot of engineering to get right, sapphire always use reference pcb's and have the cooler overhang, gigabyte always do it on shorter cards too (i have one of their windforce 3x 270x's and its just so unecasarily long lol), asus even does it in the rare case their previous coolers were too long. if they needed the coolers to be so big they wouldnt have included the 0rpm fan modes because the gpu wouldnt be able to take it due to out of control power consumption and leakage. It is a legitmate reason as it gives you more space for a fin array which means you can have slower and quieter fans as well as the fact some people prefer the long cards as they feel the need to overcompensate for things....
  • FlushedBubblyJock - Wednesday, July 15, 2015 - link

    that's quite the gigantic rambling set of excuses for amd's power hungry housefires...let's list
    1. good debut ! ( the giant heatsink debut apparently)
    2. takes a lot of engineeering .... ( since it's a gigantic housefire, YES)
    3. gigabyte always makes shorter cards ( not true but in any case it negates " lotsa engineeering !"
    4. 0rpm fan modes is why ! ( compensating for immense heat dissipation noise when not gaming)
    5. it's RARE coolers are too long, Asus knows. ( how amd fanboy speaks for asus too long coolers is unclear)
    6. so hot gpu wouldn't be able to take it ( great supporting amd fanboy, problem sounds like advantage)
    7. legitimate because longer = more fins, which makes longer legitimate ! (circular amd halo)
    8. slower and quieter fans (actually fanboy got 1 thing correct)
    9. overcompensation ( long cards are for little manlets says amd fanboy )

    ROFLMAO - AN ASTOUNDING AMD FANBOY BLOVIATION !

    You might deserve the amd fanboy diseembling and politician PR disaster award.

    Thank you mr Asomething.
  • D. Lister - Saturday, July 11, 2015 - link

    To be fair, for many if not most people, performance/watt is a lesser concern than performance/dollar. The Fijis do seem to have some minor power and thermal issues, but still if priced competitively (and supplied promptly), they may very well allow AMD to hang on until "Zen" and the eagerly awaited die-shrink.
  • nader_21007 - Friday, July 10, 2015 - link

    please tell me ryan, why you are not including 390X benches, since the GTX 980 sits between fury and 390X and we all now how close R9 390X is to the 980.
    Including it would have been much better than including a very old card like the GTX 580.
  • Ryan Smith - Friday, July 10, 2015 - link

    We have not yet reviewed the 390X at this time. That will be coming later this month.

    As for the GTX 580, that's something that I collected back for the GTX 980 Ti review, but the data is still valid since driver branches have not changed.
  • Oxford Guy - Saturday, July 11, 2015 - link

    It's important to put in a card like that for perspective. A lot of people are still using old cards.
  • Innokentij - Friday, July 10, 2015 - link

    Take a G1 gigabyte 980 and OC it, look at it smoke this overpriced AMD card. 40mhz OC? comeone.
  • nader_21007 - Friday, July 10, 2015 - link

    Everybody who decide a purchase should consider the image quality as a factor.
    There is a hard evidence in the following link, showing how inferior is the image of Titan X compared to Fury X.
    the somehow blurry image of Titan X, is lacking some details, like the smoke of the fire.
    If the Titan X is unable to show the full details, one can guess what other Nvidia cards are lacking.
    I hope such issues to be investigated fully by reputed HW sites, for the sake of fair comparison, and to help consumers in their investments.
  • nader_21007 - Friday, July 10, 2015 - link

    Here is the link:
    http://hardforum.com/showpost.php?p=1041709168&...

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