Final Words

Bringing this video card review to a close, through the last 14 pages of benchmarks we have seen the same result time and time again. While on paper the GeForce GTX 980 Ti should trail the GeForce GTX Titan X by several percent, what we get in the real world is much, much closer. With an average performance deficit of just 3%, GeForce GTX 980 Ti is for all intents and purposes GTX Titan X with a different name.

Typically NVIDIA engineers a wider gap between their cards, and while there is plenty of room for speculation here as to why they’d let GTX 980 Ti get so close to GTX Titan X – and make no mistake, it is intentional – at the end of the day none of that changes the final result. With a launch price of $649, the GTX 980 Ti may as well be an unofficial price cut to GTX Titan X, delivering flagship GeForce performance for 35% less.

As it stands GTX Titan X does have one remaining advantage that precludes it from being rendered redundant: its 12GB of VRAM, versus GTX 980 Ti’s 6GB. However without any current games requiring more than 6GB of VRAM – and any realistic workload running out of GPU throughput before running out of VRAM – the GTX Titan X’s place in this world now hinges on an uncertain degree of future-proofness. For this reason GTX Titan X isn’t going anywhere, it will still be around for buyers who need the very best, or even compute users after a cheap 12GB card, but for everyone else the GTX 980 Ti is now going to be the card all other high-end video cards are measured against.

Meanwhile for prospective high-end buyers who haven’t already picked up a GTX Titan X, GTX 980 Ti comes at an interesting time for new buyers and upgrades alike. NVIDIA’s previous $649 card, the GTX 780, has just turned two years old, which is about the bare minimum for upgrading a video card these days. Gamers looking to replace the GTX 780 will find that the GTX 980 Ti offers around a 70% performance improvement, which compared to the gains we saw with GTX Titan X and NVIDIA’s other Titan cards is actually ahead of the curve. It’s still not enough to double GTX 780’s performance, nor are we going to get there until 16nm, but it’s a bright spot for those who may want to upgrade a bit sooner than 2016. On the other hand GTX 780 Ti owners will almost certainly want to hold off for the next generation, despite the name.

That said however, today’s launch is just the first part of a larger battle between NVIDIA and AMD. With AMD scheduled to launch their next-generation high-end card in June, the launch of the GTX 980 Ti is in many ways NVIDIA striking first and striking hard.  By pushing GTX Titan X-like performance down to $650, NVIDIA has set the bar for AMD: AMD needs to either beat GTX 980 Ti/Titan X if they want to take back the performance crown, or they need to deliver their card for less than $650. It goes without saying that NVIDIA has given AMD a very high bar to beat, but AMD has proven to be quite resourceful in the past, so it shall be interesting to see just what AMD’s response is to the GTX 980 Ti.

As for this moment, the high-end video card market is essentially in a holding pattern. The GeForce GTX 980 Ti is a fine card for the price – a GTX Titan X for $649 – however with AMD’s new flagship card on the horizon buyers are likely better off waiting to see what AMD delivers before making such a purchase, if only to see if it further pushes down video card prices.

Overclocking
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  • IUU - Saturday, June 6, 2015 - link

    Wow ,Crysis 3 and Battlefield 4 hitting 80 fps at very high 2560x1440.
    Clearly there's much room for better graphics at lower resolutions.
    I would buy this card , but not if I knew the only benefit would be to
    run games at higher resolutions, that is, graphics has some way to go still
    and this card could accommodate such a prospect.
  • FlushedBubblyJock - Wednesday, June 10, 2015 - link

    the R9 295X2 has completely lost it's luster and value, forget it
  • looper - Sunday, June 14, 2015 - link

    This 980 Ti.... Is it the same physical size as my current 780?
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  • NvidiaWins - Thursday, June 18, 2015 - link

    I'll wait to see what this 980GTX "METAL" is all about before I order a new gpu. With 770 Sli I'm in no real rush, as the 980Ti just barley surpassed my Firestrike Score(less than 100 graphic points)
  • johnpombrio - Thursday, June 25, 2015 - link

    I am just going through the AMD Fury X's reviews as it came out today with a ton of reviews (June 24th, 2015). It is excellent card and would have absolutely dominated the price point if this pesky GTX 980Ti just had not come along a month before AMD's much hyped launch. It cannot be such a coincidence that NVidia's card just happened to be so close in its benchmarks to the AMD's card. It is also such a coincidence that AMD set the price of their card at exactly the same price as NVidia. So my theory is that NVidia managed to get their hands on a reference Fury X and dialed in their 980Ti to match it. In the meantime, AMD was planning on charging a LOT more for their extremely well designed card (with its own built in water cooler and HBM) expecting the Ti to be launched much later this year but was forced to chop the price. If the price was cut, I don't expect the AIB manufacturers for the Fury X to be very pleased to have a lot less profit margin on the card. Three things may hold back the Fury X as well. One is that the Ti overclocks much better. Next is that the water cooler may or may not be welcomed by all considering its size and possible installation issues. Finally, AMD has been getting complaints by many folks over drivers (or lack thereof). Otherwise, a successful launch for both companies.
  • deteugma - Thursday, July 16, 2015 - link

    It is extremely frustrating that none of the charts include the 970.
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