By now, it generally goes without saying that a high end smartphone needs to have an amazing display. However, defining what an amazing display is can often be quite difficult. We can all agree that a display should get as bright as possible and that black pixels should be as dark as possible, but some characteristics are often subject to personal biases. Something as simple as white point can divisive because some people prefer warmer colors, but others prefer a colder color balance. Color in general can be a subjective preference, as some prefer wide color gamuts and saturation compression to achieve a vivid look, but others prefer more muted and subtle colors.

However, despite subjective preference we have to all have a common standard for color rendition. After all, if pink on one screen looks like magenta on another, this could easily result in a number of problems when sharing content. Something as simple as taking a photo can be difficult with an inaccurate display, as white balance on a photo could easily appear to be incorrect for a scene even if it isn’t. As a result, in addition to judging simple characteristics such as brightness and contrast, we also test how well a display matches against the sRGB color standard with a gamma target of 2.2. In order to do this, we use our usual test suite which includes X-Rite’s i1Pro2 for accurate color and brightness measurements, along with X-Rite’s i1Display Pro for accurate contrast measurements. In order to fully utilize this hardware, we use SpectraCal’s CalMAN 5 Ultimate with a custom workflow for mobile devices.

Display - Max Brightness

Display - Black Levels

Display - Contrast Ratio

Our first test is focused on some of the basic aspects of the display, namely brightness and contrast. In this regard, the M9 seems to effectively identical to the M8. Both have some level of content-adaptive backlight control, which means that static contrast is lower than the value that we’ve tested it for.

Outside of this basic test, I noticed that the display has worse viewing angles than the M7 and M8. Although the off-angle glow isn’t visibly different when shifting the display along the horizontal and vertical axes, anything in between dramatically decreases contrast as seen in the photos below. It’s likely that this is related to the polarizers used, as the IPS glow effect is strongly angle-dependent. In practice, this really does reduce the effective contrast of the display. The brightness of the display could be higher, but it’s likely that at this point it makes more sense to target lower reflectance with improved coatings rather than driving brightness.

Display - Grayscale Accuracy

Display - White Point

Moving on to grayscale calibration, we can see a dramatic reduction in accuracy when compared to the M7 and M8. Although gamma is generally correct, the white balance ends up far too green and blue. The next most notable issue seems to be related to CABC, as there’s a dramatic increase to gamma from 70% to 100% white. In practice, everything looks excessively cold and with a strange green tint to a lot of content, which really hurts the viewing experience. In order to get an idea for whether this is just a single point or a general trend, we can look at the saturation test which introduces multiple colors.

Display - Saturation Accuracy

Display - Gamut Accuracy

As we can see, in the saturation test this excess of green and blue in colors is not an isolated case of white balance. Colors like magenta are significantly skewed towards blue, yellow tends to skew towards green, and colors like blue and green have noticeable saturation compression. As a result, the color accuracy will be noticeably different from a monitor that follows the sRGB standard. The only positive aspect of this color calibration is that HTC has managed to constrain the gamut of the display to sRGB, unlike the M8 which noticeably exceeded sRGB.

Display - GMB Accuracy

In the Gretag MacBeth ColorChecker, we can get a holistic view of color accuracy within the sRGB space which tests hue, saturation, and gamma to see display calibration as a whole. Somewhat predictably, the M9 also falls short in this scenario. Given how significant the deviations are, it would be difficult to use the M9 in any case where color accuracy is needed.

Overall, the display of the M9 is disappointing. At some point, it was clear that HTC was integrating some of the best mobile displays possible into smartphones, but starting with the M8 it seems that we’ve seen HTC slip in this area. The M9 continues this trend, which is somewhat concerning as the display of a slate smartphone tends to be a critical part of the experience. Some may be eager to point to AMOLED as an alternative, but the problem is that HTC has failed to integrate a high quality LCD into the M9. In the near future though it seems that it may make sense for HTC to move to AMOLED. However, it’s unlikely that such a move would result in any reduction of bezel size as all current displays require a display driver that must be placed directly next to the display.

HTC’s Last Minute Software Update, Battery Life, & Charge Time System Performance: Snapdragon 810


View All Comments

  • testbug00 - Monday, March 23, 2015 - link

    Eh, it works like any CPU in it's approx power draw range would in a phone. Reply
  • Konservenknilch - Monday, March 23, 2015 - link

    I used to be an HTC fanboy, and I think the M8/M9 are awesome phones. However, I was really disappointed with the Nexus 9. Awesome display and internals, but the body is shoddy as hell.The first really bad android device i got. Reply
  • JBVertexx - Monday, March 23, 2015 - link

    Big disappointment. I still have an M7. The M8 wasn't enough to upgrade, and this gives even less reason. Of course, the processor and performance is next gen, but the poor display, battery life and poor ergonomics (button placement) are all show stoppers.

    The M7 kept me from switching over to an iPhone when that came out - not sure what I'll do this year.
  • maximumGPU - Monday, March 23, 2015 - link

    GS6 seem to have taken to right steps forward. Reply
  • testbug00 - Monday, March 23, 2015 - link

    With what? No SD card, glass on the back, worse battery life?

    Dunno if anyone will find this amusing, but, I almost posted this saying "No SIM card" XD
  • ioconnor - Monday, March 23, 2015 - link

    The first thing all phone reviews should have are:
    1) Waterproof? (IP rating)
    2) Replaceable battery?
    3) Battery life?
    4) Sim card?
    Then we can decide whether to read more.
  • lowlymarine - Monday, March 23, 2015 - link

    Waterproofing and user-replaceable batteries are niche features, and virtually any phone is going to have a SIM card (since Verizon and Sprint have moved to LTE). So the remaining point Is battery life, which you'll note has been moved to the first page after the intro. Reply
  • flyingpants1 - Monday, March 23, 2015 - link

    Do you people not understand that this is subjective? I don't care whatsoever about waterproof. Definitely not replaceable batteries which are just stupid. Sim card? What??? Reply
  • flyingpants1 - Monday, March 23, 2015 - link

    On the other hand, these things are on my MUST HAVE list:
    Front speakers. Need to hear the phone.
    Wireless charging. 10x better than replaceable batteries.
  • docbones - Monday, March 23, 2015 - link

    So no waterproofing still? Love that feature on the Sony phone. Reply

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