Final Words

When NVIDIA introduced the original GTX Titan in 2013 they set a new bar for performance, quality, and price for a high-end video card. The GTX Titan ended up being a major success for the company, a success that the company is keen to repeat. And now with their Maxwell architecture in hand, NVIDIA is in a position to do just that.

For as much of a legacy as the GTX Titan line can have at this point, it’s clear that the GTX Titan X is as worthy a successor as NVIDIA could hope for. NVIDIA has honed the already solid GTX Titan design, and coupled it with their largest Maxwell GPU, and in the process has put together a card that once again sets a new bar for performance and quality. That said, from a design perspective GTX Titan X is clearly evolutionary as opposed to the revolution that was the original GTX Titan, but it is nonetheless an impressive evolution.

Overall then it should come as no surprise that from a gaming performance standpoint the GTX Titan X stands alone. Delivering an average performance increase over the GTX 980 of 33%, GTX Titan X further builds on what was already a solid single-GPU performance lead for NVIDIA. Meanwhile compared to its immediate predecessors such as the GTX 780 Ti and the original GTX Titan, the GTX Titan X represents a significant, though perhaps not-quite-generational 50%-60% increase in performance. However perhaps most importantly, this performance improvement comes without any further increase in noise or power consumption as compared to NVIDIA’s previous generation flagship.

Meanwhile from a technical perspective, the GTX Titan X and GM200 GPU represent an interesting shift in high-end GPU design goals for NVIDIA, one whose ramifications I’m not sure we fully understand yet. By building what’s essentially a bigger version of GM204, heavy on graphics and light on FP64 compute, NVIDIA has been able to drive up performance without a GM204-like increase in die size. At 601mm2 GM200 is still NVIDIA’s largest GPU to date, but by producing their purest graphics GPU in quite some time, it has allowed NVIDIA to pack more graphics horsepower than ever before into a 28nm GPU. What remains to be seen then is whether this graphics/FP32-centric design is a one-off occurrence for 28nm, or if this is the start of a permanent shift in NVIDIA GPU design.

But getting back to the video card at hand, there’s little doubt of the GTX Titan X’s qualifications. Already in possession of the single-GPU performance crown, NVIDIA has further secured it with the release of their latest GTX Titan card. In fact there's really only one point we can pick at with the GTX Titan X, and that of course is the price. At $999 it's priced the same as the original GTX Titan - so today's $999 price tag comes as no surprise - but it's still a high price to pay for Big Maxwell. NVIDIA is not bashful about treating GTX Titan as a luxury card line, and for better and worse GTX Titan X continues this tradition. GTX Titan X, like GTX Titan before it, is a card that is purposely removed from the price/performance curve.

Meanwhile, the competitive landscape is solidly in NVIDIA's favor we feel. We would be remiss not to mention multi-GPU alternatives such as the GTX 980 in SLI and AMD's excellent Radeon R9 295X2. But as we've mentioned before when reviewing these setups before, multi-GPU is really only worth chasing when you've exhausted single-GPU performance. R9 295X2 in turn is a big spoiler on price, but we continue to believe that a single powerful GPU is a better choice for consistent performance, at least if you can cover the cost of GTX Titan X.

Finally on a lighter note, with the launch of the GTX Titan X we wave good-bye to GTX Titan as an entry-level double precision compute card. NVIDIA dumping high-performance FP64 compute has made GTX Titan X a better graphics card and even a better FP32 compute card, but it means that the original GTX Titan's time as NVIDIA's first prosumer card was short-lived. I suspect that we haven't seen the end of NVIDIA's forays into entry-level FP64 compute cards like the original GTX Titan, but that next card will not be GTX Titan X.

Overclocking
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  • garry355 - Tuesday, March 17, 2015 - link

    After some extensive tests, it turns out this video card has 11,5GB VRAM.
    Consumers beware!
  • H3ld3r - Tuesday, March 17, 2015 - link

    Does anyone have an idea how much profit margin/ manufacturing costs/ yields nvidia is making?
  • madwolfa - Wednesday, March 18, 2015 - link

    With 28mm process being so mature, I'd think the yields are pretty good...
  • deeps6x - Tuesday, March 17, 2015 - link

    Despite their ability to release the 980Ti at the same time as the Titan ex, we know they will try to milk the rich gamers as long as possible first. I just hope the Ti gets releases no more than 4 weeks from now and drives the price of the 980 down into mainstream levels.

    I'm in Canada right now and the cheapest GTX 970 I can find is $390 and the cheapest R9 290x is $340. GTX 980 is $660 for the cheapest one. (79 cent US buck)

    If Nvidia doesn't come out with reasonable pricing for it's mid-range and high-end cards, they WILL start to lose market share to AMD. Dammit.
  • Yojimbo - Wednesday, March 18, 2015 - link

    Ideally they want to rely on using chips that couldn't perform well enough to reach the Titan bin for the 980Ti, otherwise they are wasting the potential of those chips. That means making and selling enough Titans and Quadros to produce a large enough supply of the lower-binned chips. So unless they are having yield problems, it makes sense they come out with products based on the fully-enabled chip first and then begin to introduce lower-specified chips later.

    As far as losing market share, they are well aware of how things are selling, and if people aren't choosing to buy cards with their chips over the competition's at the current price, they will lower the price or offer incentives. Right now NVIDIA is selling newer, quieter, more efficient chips against AMD's older, louder, less efficient chips so they are able to charge a premium.
  • HisDivineOrder - Tuesday, March 17, 2015 - link

    I really wish nVidia would allow 8GB versions of the 980. I think most of us wouldn't mind some of those 7GB versions of the 970, either.

    Either would be a lot more bang for your buck than this expensive, if admittedly awesome, card.
  • althaz - Tuesday, March 17, 2015 - link

    Ryan, this sentence bugged me: "In other words this is the “purist” flagship graphics GPU in 9 years."

    Either you meant "purest" or you meant "...this is the first "purist" flagship grahics..."

    Otherwise, great article :).
  • Ryan Smith - Tuesday, March 17, 2015 - link

    This is why Microsoft Word cannot be trusted...

    Fixed, thanks!
  • pvgg - Tuesday, March 17, 2015 - link

    This on time review is interesting and this Titan is all well and good, but I'm still waiting on the review of the card that must people can actually buy. The 960 one. Or, at least, to see it added to the gpu bench tool..
  • pvgg - Tuesday, March 17, 2015 - link

    *most people

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