Universal Apps and the Windows Store

We just got done discussing why a single user interface for the OS across multiple devices is not always the ideal solution, so of course the obvious question with Universal Apps is why would you want it with the app model instead? Thankfully this is not the case although the term Universal App might lead people to believe they are attempting to have a single app target all of their platforms. The truth of the matter is that Universal Apps are Universal in the sense that they share a common app store.

If Microsoft is going to have Windows 10 succeed on desktops, laptops, tablets, phones, and even Xbox One, they need developer buy-in. A platform without apps is not much use to anyone. With the Universal App, they can bridge all of their platforms with a single App in the store. Under the hood, each app is created with a common framework of code, as well as multiple user interfaces in order to tailor the experience to the correct device type. Below is a screenshot of Visual Studio – Microsoft’s developer tools – with a new Universal App about to be created.

Visual Studio Showing a Universal App Project

As you can see, there is a shared portion of code, and then a project for the UI for Windows 8.1, and Windows Phone 8.1. Xbox One is not available yet, but should be added in a future release of Visual Studio.

A close up of the projects

But you may be wondering why any of this is necessary. Windows has the largest selection of applications of any system ever. That is of course true, and the Win32 framework has served both Windows and its users well over the years. But with the new WinRT framework there are some big advantages. First, it can be written to in multiple languages including HTML. WinRT supports C++/CX, C#, VB.NET, and HTML scripting with JavaScript and TypeScript. The security model for WinRT apps is a lot different than Win32, with all WinRT apps running in a sandbox mode for higher security. Unlike apps written in .NET, WinRT is native code, which should result in better performance. Contracts and Extensions are also new to WinRT, and allow apps to share data while still being in a sandbox. One of the biggest advantages of WinRT is that it is DPI aware, and can automatically scale apps appropriately based on screen size and screen resolution. Here, as we know, Win32 apps can struggle even though there are solutions in place.

Adobe Touch WinRT (left) vs Adobe Reader Win32 (right) on HiDPI display

One of the biggest disadvantages of WinRT is that it is only available on Windows 8 and newer devices. With Windows 8 struggling in the market as compared to Windows 7, the user reach of a developer targeting WinRT apps in the Windows Store would be for a subset of the total user base. With Windows 7 having over 50% of the desktop OS market share to itself, this is going to be an issue.

With Windows 10, Microsoft is certainly targeting Windows 7 users. If they can convince them to upgrade to the latest version of the operating system, then the new environment will have a much larger target base and will hopefully encourage developers to target the Windows Store. We have not heard of any upgrade promotions or pricing yet, but this is one of the biggest advantages Apple has had over the years. Their user base generally upgrades the OS at a much faster uptake than Windows. This allows developers to utilize newer APIs in the latest versions of their operating systems and keep the platform progressing. Microsoft has already had to deal with people being stuck on Windows XP, and they must be wanting to avoid that with Windows 7.

Since we are discussing Universal Apps and their advantages, one of the biggest advantages is the Windows Store. With Microsoft hosting the entire download and purchase of all WinRT apps, having user settings and apps sync from one device to another is much easier. One of the greatest experiences with Windows 8.1 is signing into a new PC for the first time. When you log in with your Microsoft Account, the system asks you if you would like to copy the devices and apps from one of your other devices, or if you want to start with a clean machine. If you choose a previous machine, all of the settings, wallpaper, Start Screen layout, and Windows Store apps are synced to the new device. In the case of Windows Store apps, the app itself is listed on your Start Screen, but it is not downloaded until the first time you select it. This avoids a situation where you will significantly delay the initial login time with a massive download, as well as avoid filling the available storage with apps you may not need on that particular device.

Windows Store on Windows 8.1

Also, like modern tablet and smartphone OSes, WinRT apps from the store are automatically kept up to date by the store. This avoids a lot of the issues with viruses and malware attacking an older version of a product since in theory it will not be around any longer.

The one thing missing from this are the older Win32 apps on the desktop, because they are not available in the Windows Store. Prior to Windows 10, desktop apps could be listed in the store, but the store would then link to the developer’s website to allow you to purchase and install the app. With Windows 10, rumors are that desktop apps will also be available and managed through the Windows Store. Assuming this does happen, then this will be a major boon to users. Desktop apps should in theory also be able to be kept up to date using the Windows Store which should cut back on the number of outdated pieces of software targeted by malware.

The Windows Store is a key piece of Windows 10. Universal Apps can be made available for multiple platforms through the store, and, if the rumors are true, even desktop apps will be available through the store. This should make the Out Of Box Experience (OOBE) very good for users with a Microsoft Account. The WinRT framework has not yet had the killer app written for it, so hopefully with Windows 10 the framework will be expanded to allow for more powerful apps to be created.

Introduction Business Features
Comments Locked

198 Comments

View All Comments

  • Hixbot - Friday, November 21, 2014 - link

    It's nice to see the desktop back, honestly I have had no problem with Windows 8.1 with classic shells installed it's basically Windows 7 without aero.

    My biggest gripe is this push to a Windows store.
    Pushing WinRT and Windows store on use makes me feel like MS is just herding us into a gift shop at the end of a lousy theme park. I don't want PC devs to use the Windows store, I don't want MS to scrape money of the top of the business. I don't want another software distribution model being shoved down my throat. I like windows over android and ios because it runs win32 code. I like that coding for PC has been typically wide open for the past 35 years or so.
    Windows had a huge part in that. I've always preferred Windows over Linux simply for the enormous, almost endless supply of windows binaries of all types, especially games. MS is pushing me away, and I might just use Linux and never buy a Windows computer again. Honestly MS must really envy Apple and Google creating app stores that bring them revenue and market power. I don't want a store full of mostly crappy $1 apps for my PC. I like my PC the way it is, just improve things like UI, kernel, security, performance, features, etc etc but enough with the store. If I want software, I'll do it the old fashioned way and find it on the internet and buy it from the developers on their website, or find open-source and add free software from vibrant developer communities, or I'll even go back to buying 5.25 floppies just don't point me at another dang app store.
  • piasabird - Saturday, November 22, 2014 - link

    People just want a desktop computer to work like a desktop computer. Microsoft does not get this simple statement. Their problem is they don't understand desktop customers. One size fits all is not a good fit.
  • piasabird - Saturday, November 22, 2014 - link

    Maybe Microsoft is purposely sabotaging computers to get people to replace them?
  • piasabird - Saturday, November 22, 2014 - link

    A few days ago my Vista computer would no longer log in. I tried using the built in administrator account to fix it but after logging in all of the updates were gone and I was back to IE 9. the stupid thing would not even recognize it had networking and the services were turned off. That was a waste of time. It all started when I went downstairs and my computer was stuck at the Login Screen similar to what it might do after updating from windows update.
  • IBM650 - Sunday, November 23, 2014 - link

    Speaking of upgrading an app I used to use Azul on my IPAD, I allowed it to upgrade. now I cannot play AC3 movies, oh we removed it since Adobe said we needed to pay for some code. I bought the app and now it is unusable,
  • Aspire AV - Sunday, November 23, 2014 - link

    really it looks like a descent thing, microsoft has tried to solve the interface issue quite well by combining the features of Win 7 and Win 8 to make it more user friendly for the desktop users,, it looks a new avatar of Win 8 which is much more sustainable for the Win 7 users to switch to a new Win OS. Thats what Windows is all about. hope it bangs in the market as the Win 7. looking forward to this thing.
  • Ashwij - Monday, November 24, 2014 - link

    I am using this now on my laptop and I must say I am pleasantly surprised ! I did like the Windows 8.1 a little bit (I am a Linux user on my PC for over 6 years now) and desired to rest the version. Although the website says its a developer preview and should not be used on your main PC, it is very stable. Considering this is not even Beta( Build 9841).

    The updates are relatively less (for my 8.1 PC i get close to 500Mb updates a week), just about 12 Mb so far in a week. No crashes.

    Only issues observed - Very Old games (circa Unreal Tournament 1999) do not run even in backward compatibility mode with hardware rendering. And Google Dive sync does not work
  • Rockfella.Killswitch - Thursday, November 27, 2014 - link

    I am using the technical preview since two weeks or so. Love it to the core. Using it with ATI R7 240 gpu, 4GB corsair DDR3 ram. No issues whatsoever. Butter smooth. No major issues with drivers either. XBMC Gotham and other players run just fine. Dual display set-up also running great! MS has a winner.
  • Rockfella.Killswitch - Thursday, November 27, 2014 - link

    Been using it since two weeks. MS has a winner. Love it to the core.
  • Lerianis - Friday, November 28, 2014 - link

    And people like myself will reiterate: Windows 8 is viewed in a positive light by the majority of non-techies who have tried it. I have installed it on all but ONE of my machines and if Microsoft included Windows Media Center in Windows 8 without having to get the Professional version, I would have switched that one over as well.

Log in

Don't have an account? Sign up now