Final Words

Two weeks ago I had all but written off the bigger iPad. It was too bulky and just no where near as portable as the iPad mini. Once the latter gets a Retina Display and equal hardware across the board, why would anyone consider the bigger model?

The iPad Air changed my perspective on all of that. It really does modernize the big iPad. While I suspect there are still going to be a lot of users who prefer the smaller form factor of the iPad mini with Retina Display, I do feel like there are those users who will continue to appreciate all of the benefits that go along with having a larger display. Text is easier to read, particularly on desktop versions of websites. Photos and videos are larger and thus more engaging as well. In the past there was this complex matrix of tradeoffs that you had to make between iPad and iPad mini. This generation, Apple does away with all of that.

All you need to do is pick your screen size. If you prefer the 9.7-inch form factor of the original iPad, the Air gets you as close as possible to a mini without giving up that display size.

From top to bottom: iPad mini, iPad Air, iPad 4

The name does the product justice in this case. In two hands or lightly propped up against something (palm, legs, chest), the iPad Air feels incredibly light - the weight just seems to disappear. The larger chassis doesn’t feel very dense at all. The in-hand feel of the device is really unlike any other iPad. It feels like a lightweight slate, rather than a heavy computing device. This is the iPad that Apple likely wanted to launch on day 1, it just took a bit over three years to get here.

Build and material quality are of course excellent. The iPad Air borrows much of the design language from the iPad mini, and makes the transition to a larger display quite nicely. The Air ends up looking a lot more modern than its predecessor.

Despite making the transition to a thinner touch and display stack, the iPad Air’s display is every bit as good as previous Retina Display iterations. Color accuracy remains best in class, delivering an out of box display experience that’s better than most systems, even at substantially higher price points. The only thing that the iPad Air leaves me wanting on the display front is a lower reflectance stack. Laminating the cover glass to the LCD panel is something that Apple does on both the iPhone and iMac, it’s time that the same feature is brought down to the iPad.

Apple’s decision to unify silicon across the iPhone 5s, iPad Air and iPad mini with Retina Display is an interesting one, but ultimately it doesn’t come with any real tradeoffs for iPad owners. Apple’s own 64-bit Cyclone cores are incredibly powerful, even more so than I originally expected when I reviewed the iPhone 5s. Apple seems to have built a bigger, higher performance CPU architecture than any other ARM player, including ARM itself. The design isn’t perfect, but it’s a completely different caliber performer than anything else it competes against. As such, Apple was completely justified in putting the A7 in both the iPhone 5s and the iPad Air. If anything, I’d argue that it might be overkill for the 5s given the device’s smaller battery, but my sensibilities soon get the best of me and remind me that more performance on tap is never a bad thing.

On the GPU front, Apple does increase performance over the iPad 4 as well - despite having a narrower memory bus. The increase in performance ranges from 40 - 70% depending on workload. I suspect we’re beginning to see some of the limits of 28nm here as Apple would’ve traditionally gone for an even larger GPU.

Despite having a smaller/thinner/lighter battery, battery life improves across the board compared to the 3rd and 4th generation iPads. Battery life in our web browsing, video playback and gaming workloads is better than either of the previous two iPads. Only the iPad 2,4 was able to deliver better battery life, but nothing with a Retina Display can match the iPad.

Cellular integration remains awesome on the iPad Air. With a single SKU covering 34 countries and no network operator lock, at least for those devices sold in the US, the LTE iPad Air is amazingly flexible from a network portability standpoint.

Improvements around the edges are nice as well. The inclusion of a second microphone can improve FaceTime HD calls in noisy environments, and faster WiFi is a nice addition.

My only complaints are limited to iOS 7, memory size and pricing. It’s clear that even on the fastest hardware Apple has to offer, iOS 7 isn’t always super smooth (particularly when using multitasking gestures to switch between apps) on an ultra high resolution device. The move to a 64-bit OS and applications makes a lot of sense, but with no corresponding increase in DRAM size Apple creates additional memory pressure on all of the A7 enabled devices. Finally, I’d love to see Apple update the default iPad configurations. Although 16GB is fine for a device that’s not going to be storing a ton of photos/videos locally, it would really be nice to get at least 32GB on the entry level iPad. The first complaint I suspect will be addressed over time. The second is a reality we just have to live with unfortunately, and the third won’t change until market dynamics force it to.

The iPad Air is the most significant upgrade to the 9.7-inch iPad in its history. It’s lighter, more portable, more usable and faster than any previous iPad. It doesn’t fundamentally change what you can do with a tablet, but if you’re in the market for one the iPad Air really is the best iPad to date. Competition is definitely more stiff among the smaller tablets thanks to the Nexus 7, but in the nearly 10-inch tablet space it seems like Apple is going to continue to enjoy a great position there.

Usability, iOS 7 and the Impact of 64-bit Applications
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  • stevenvmc - Friday, November 1, 2013 - link

    Yes, it is a deal breaker for me. I'm using iPad 4 with 1GB RAM and it keeps getting low memory. When I open several tabs in Safari (5-6 tabs), when switching among the tabs Safari will refresh the content which will cost data bandwidth if on 4G. And the thing is they may release another iPad Air with 2GB RAM in 6 months.
  • Desplow - Thursday, October 31, 2013 - link

    I still think the most significant iPad upgrade was the iPad 3 with retina display.
  • jelloboy - Saturday, November 2, 2013 - link

    I had the original iPad, the iPad 2 and the iPad 3 and now the Air. I will completely agree with the review - in your hand this is a HUGE upgrade over the 3. On paper it's not overly impressive, but it's something you have to hold to really appreciate it. I was on the fence about getting the Air but decided to go ahead and get one today after reading this review last night. I'm very impressed with the Air - I'd say got and see one yourself and then see what you think.

    Also the iPad 2 might have been the biggest upgrade - the speed difference between that and the first was greatly needed. By the time I got rid of my original iPad for an iPad 2 I was ready to throw the thing through a window because it just seemed so laggy. The iPad 3 obviously had the Retina screen, but basically is an iPad 2 in terms of performance. That's my opinion anyways.
  • shermanx - Thursday, October 31, 2013 - link

    when is the MBP review coming out? really curious whether this time Apple has fixed the ghosting for Retina screens, which is not really mentioned in reviews available now.
  • LittleB69 - Friday, November 1, 2013 - link

    Great so this time they got it right!

    So now it runs Java and Flash without problems and can have other browsers installed that are not based on the safari rotkit. Support for more codecs, IR blaster for remote control, USB and NFC support and ....... or did they just make a thinner faster product with the same functionality as all the other devices?
  • Charles K - Friday, November 1, 2013 - link

    Hello everyone, new here, sorry for the long (first) post and my english.

    I just wanted to say: I just bought the iPad air this morning after returning my nexus 7.2 for having a horrible aspect ratio, google asking for all my information in every app and just general lagginess.
    Don't get me wrong, the device itself is fast, but there is a lot of input lag, and little freezes all the time when using chrome or just when navigating the play store. I had gotten it because it was definitely cheaper, but the device even crashed a few times in less than two days, and coming from the iPad Mini (which I absolutely loved but gave my girlfriend), this just won't do.

    So now I figure, let's just shell out the extra cash and get the new iPad Air. I get the 16Gb "space gray", which looks much, much better on the iPhone, but still a beautifull device.
    I fire it up, play a bit with it and boom, (first-world) problems.

    There is a lot of screen input lag. I can't say precisely but definitely at least 100ms.It's still pretty fast, but using the tablet mainly for drawing and internet browsing, it really bothers me on such an expensive device.

    My question is: I really didn't feel input lag to be that slow on the iPad Mini, and I don't know if it's due to the much higher resolution, or just iOS 7 itself, buit does anyone feel it too, and do you think it could be adressed by a future software update? Because i'm thinking of returning the device and just get another iPad Mini without retina display. I don't reaaally need the extra power and resolution, and size/weight is really what's more important to me. That and speed (not power if it makes sense)

    Thank y'all, and great review Anan!!
  • ADGrant - Saturday, November 2, 2013 - link

    If size and weight are your priority then you should get a Mini.

    As for lag, I haven't experienced any though I don't do much drawing. However, there is not a faster ARM tablet on the market and iOS has been measured as having much lower screen lag than Android.
  • Ken Esq - Friday, November 1, 2013 - link

    I think Apple did a great job of cutting the weight down. Unfortunately, no matter how good their hardware is it's strangled by the overly simplistic iOS. I wish I could run Android or Win 8 on the iPad hardware.
  • Ken Esq - Friday, November 1, 2013 - link would be nice if reviewers made it very clear that Apple does not supply a GPS chip on any of the WiFi only iPads. I guess they save themselves a few cents.
  • - Saturday, November 2, 2013 - link

    There are tons of tablets running full windows 8 for much less and work much better.

    Asus t100
    Surface pro
    Dell venue 8

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