To say it’s been a busy month for AMD is probably something of an understatement. After hosting a public GPU showcase in Hawaii just under a month ago, the company has already launched the first 5 cards in the Radeon 200 series – the 280X, 270X, 260X, 250, and 240 – and AMD isn’t done yet. Riding a wave of anticipation and saving the best for last, today AMD is finally launching the Big Kahuna: the Radeon R9 290X.

The 290X is not only the fastest card in AMD’s 200 series lineup, but the 290 series in particular also contains the only new GPU in AMD’s latest generation of video cards. Dubbed Hawaii, with the 290 series AMD is looking to have their second wind between manufacturing node launches. By taking what they learned from Tahiti and building a refined GPU against a much more mature 28nm process – something that also opens the door to a less conservative design – AMD has been able to build a bigger, better Tahiti that continues down the path laid out by their Graphics Core Next architecture while bringing some new features to the family.

Bigger and better isn’t just a figure of speech, either. The GPU really is bigger, and the performance is unquestionably better. After vying with NVIDIA for the GPU performance crown for the better part of a year, AMD fell out of the running for it earlier this year after the release of NVIDIA’s GK110 powered GTX Titan, and now AMD wants that crown back.

AMD GPU Specification Comparison
  AMD Radeon R9 290X AMD Radeon R9 280X AMD Radeon HD 7970 AMD Radeon HD 6970
Stream Processors 2816 2048 2048 1536
Texture Units 176 128 128 96
ROPs 64 32 32 32
Core Clock 727MHz? 850MHz 925MHz 880MHz
Boost Clock 1000MHz 1000MHz N/A N/A
Memory Clock 5GHz GDDR5 6GHz GDDR5 5.5GHz GDDR5 5.5GHz GDDR5
Memory Bus Width 512-bit 384-bit 384-bit 256-bit
VRAM 4GB 3GB 3GB 2GB
FP64 1/8 1/4 1/4 1/4
TrueAudio Y N N N
Transistor Count 6.2B 4.31B 4.31B 2.64B
Typical Board Power ~300W (Unofficial) 250W 250W 250W
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 40nm
Architecture GCN 1.1 GCN 1.0 GCN 1.0 VLIW4
GPU Hawaii Tahiti Tahiti Cayman
Launch Date 10/24/13 10/11/13 12/28/11 12/15/10
Launch Price $549 $299 $549 $369

We’ll dive into the full architectural details of Hawaii a bit later, but as usual let’s open up with a quick look at the specs of today’s card. Hawaii is a GCN 1.1 part – the second such part from AMD – and because of that comparisons with older GCN parts are very straightforward. For gaming workloads in particular we’re looking at a GCN GPU with even more functional blocks than Tahiti and even more memory bandwidth to feed it, and 290X performs accordingly.

Compared to Tahiti, AMD has significantly bulked up both the front end and the back end of the GPU, doubling each of them. The front end now contains 4 geometry processor and rasterizer pairs, up from 2 geometry processors tied to 4 rasterizers on Tahiti, while on the back end we’re now looking at 64 ROPs versus Tahiti’s 32. Meanwhile in the computational core AMD has gone from 32 CUs to 44, increasing the amount of shading/texturing hardware by 38%.

On the other hand GPU clockspeeds on 290X are being held consistent versus the recently released 280X, with AMD shipping the card with a maximum boost clock of 1GHz (they’re unfortunately still not telling us the base GPU clockspeed), which means any significant performance gains will come from the larger number of functional units. With that in mind we’re looking at a video card that has 200% of 280X’s geometry/ROP performance and 138% of its shader/texturing performance. In the real world performance will trend closer to the increased shader/texturing performance – ROP/geometry bottlenecks don’t easily scale out like shading bottlenecks – so for most scenarios the upper bound for performance increases is that 38%.

Meanwhile the job of feeding Hawaii comes down to AMD’s fastest memory bus to date. With 280X and other Tahiti cards already shipping with a 384-bit memory bus running at 6GHz – and consuming quite a bit of die space to get there – to increase their available memory bandwidth AMD has opted to rebalance their memory configuration in favor of a wider, lower clockspeed memory bus. For Hawaii we’re looking at a 512-bit memory bus paired up with 5GHz GDDR5, which brings the total amount of memory bandwidth to 320GB/sec. The reduced clockspeed means that AMD’s total memory bandwidth gains aren’t quite as large as the increase in the memory bus size itself, but compared to the 288GB/sec on 280X this is still an 11% increase in memory bandwidth and a move very much needed to feed the larger number of ROPs that come with Hawaii. More interesting however is that in spite of the larger memory bus the total size of AMD’s memory interface has gone down compared to Tahiti, and we’ll see why in a bit.

At the same time because AMD’s memory interface is so compact they’ve been able to move to a 512-bit memory bus without requiring too large a GPU. At 438mm2 and composed of 6.2B transistors Hawaii is still the largest GPU ever produced by AMD – 18mm2 bigger than R600 (HD 2900) – but compared to the 365mm2, 4.31B transistor Tahiti AMD has been able to pack in a larger memory bus and a much larger number of functional units into the GPU for only a 73mm2 (20%) increase in die size. The end result being that AMD is able to once again significantly improve their efficiency on a die size basis while remaining on the same process node. AMD is no stranger to producing these highly optimized second wind designs, having done something similar for the 40nm era with Cayman (HD 6900), and as with Cayman the payoff is the ability to increase performance an efficiency between new manufacturing nodes, something that will become increasingly important for GPU manufacturers as the rate of fab improvements continues to slow.

Moving on, let’s quickly talk about power consumption. With Hawaii AMD has made a number of smaller changes both to the power consumption of the silicon itself, and how it is defined. On the tech side of matters AMD has been able to reduce transistor leakage compared to Tahiti, directly reducing power consumption of the GPU as a result, and this is being paired with changes to certain aspects of their power management system, with implementing advanced power/performance management abilities that vastly improve the granularity of their power states (more on this later).

However at the same time how power consumption is being defined is getting far murkier: AMD doesn’t list the power consumption of the 290X in any of their documentation or specifications, and after asking them directly we’re only being told that the “average gaming scenario power” is 250W. We’ll dive into this more when we do a breakdown of the changes to PowerTune on 290X, but in short AMD is likely underreporting the 290X’s power consumption. Based on our test results we’re seeing 290X draw more power than any other “250W” card in our collection, and in reality the TDP of the card is almost certainly closer to 300W. There are limits to how long the card can sustain that level of power draw due to cooling requirements, but given sufficient cooling the power limit of the card appears to be around 300W, and for the moment we’re labeling it as such.


Left To Right: 6970, 7970, 290X

Finally, let’s talk about pricing, availability, and product positioning. As AMD already launched the rest of the 200 series 2 weeks ago, the launch of the 290X is primarily filling out the opening at the top of AMD’s product lineup that the rest of the 200 series created. The 7000 series is in the middle of its phase out – and the 7990 can’t be too much farther behind – so the 290X is quickly going to become AMD’s de-facto top tier card.

The price AMD will be charging for this top tier is $549, which happens to be the same price as the 7970 when it launched in 2012. This is about $100-$150 more expensive than the outgoing 7970GE and $250 more expensive than 280X, with the 290X offering an average performance increase over 280X of 30%. Meanwhile when placed against NVIDIA’s lineup the primary competition for 290X will be the $650 GeForce GTX 780, a card that the 290X can consistently beat, making AMD the immediate value proposition at the high-end. At the same time however NVIDIA will have their 3 game Holiday GeForce Bundle starting on the 28th, making this an interesting inversion of earlier this year where it was AMD offering large game bundles to improve the competitive positioning of their products versus NVIDIA’s. As always, the value of bundles are ultimately up to the buyer, especially in this case since we’re looking at a rather significant $100 price gap between the 290X and the GTX 780.

Finally, unlike the 280X this is going to be a very hard launch. As part of their promotional activities for the 290X retailers have already been listing the cards while other retailers have been taking pre-orders, and cards will officially go on sale tomorrow. Note that this is a full reference launch, so everyone will be shipping identical reference cards for the time being. Customized cards, including the inevitable open air cooled ones, will come later.

Fall 2013 GPU Pricing Comparison
AMD Price NVIDIA
  $650 GeForce GTX 780
Radeon R9 290X $550  
  $400 GeForce GTX 770
Radeon R9 280X $300  
  $250 GeForce GTX 760
Radeon R9 270X $200  
  $180 GeForce GTX 660
  $150 GeForce GTX 650 Ti Boost
Radeon R7 260X $140  

 

A Bit More On Graphics Core Next 1.1
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  • Sandcat - Thursday, October 24, 2013 - link

    Perhaps they knew it was unsustainable from the beginning, but short term gains are generally what motivate managers when the develop pricing strategies, because bonus. Make hay whilst the sun shines, or when AMD is 8 months late.
  • chizow - Saturday, October 26, 2013 - link

    Possibly, but now they have to deal with the damaged goodwill of some of their most enthusiastic, spendy customers. I can't count how many times I've seen it, someone saying they swore off company X or company Y because they felt they got burned/screwed/fleeced by a single transaction. That is what Nvidia will be dealing with going forward with Titan early adopters.
  • Sancus - Thursday, October 24, 2013 - link

    AMD really needs to do better than a response 8 months later to crash anyone's parade. And honestly, I would love to see them put up a fight with Maxwell at a reasonable time period so they have incentive to keep prices lower. Otherwise, expect Nvidia to "overprice" things next generation as well.

    When they have no competition for 8 months it's not unsustainable to price as high as the market will bear, and there's no real evidence that Titan was economically overpriced because it's not like there was a supply glut of Titans sitting around anywhere, in fact they were often out of stock. So really, Nvidia is just pricing according to the market -- no competition from AMD for 8 months, fastest card with limited supply, why WOULD they price it at anything below $1000?
  • chizow - Saturday, October 26, 2013 - link

    My reply would be that they've never had to price it at $1000 before, and we have certainly seen this level of advancement from one generation to the next in the past (7900GTX to 8800GTX, 8800GTX to GTX 280, 280 GTX to 480 GTX, etc), so it's not completely ground-breaking performance increases even though Kepler overall outperformed historical improvements by ~20%, imo.

    Also, the concern with Titan isn't just the fact it was priced at ungodly premiums this time around, it's the fact it held it's crown for such a relatively short period of time. Sure Nvidia had no competition at the $500+ range for 8 months, but that was also the brevity of Titan's reign at the top. In the past, a flagship in that $500 or $600+ range would generally reign for the entire generation, especially one that was launched half way through that generation's life cycle. Now Nvidia has already announced a reply with the 780 Ti which will mean not one, but TWO cards will surpass Titan at a fraction of it's price before the generation goes EOL.

    Nvidia was clearly blind-sided by Hawaii and ultimately it will cost them customer loyalty, imo.
  • ZeDestructor - Thursday, October 24, 2013 - link

    $1000 cards are fine, since the Titan is a cheap compute unit compared to the Quadro K6000 and the 690 is a dual-GPU card (Dual-GPU has always been in the $800+ range).

    What we should see is the 780 (Ti?) go down in price and match the R9-290x, much to the rejoicing of all!

    Nvidia got away with $650-750 on the 780 because they could, and THAT is why competition is important, and why I pay attention to AMD even if I have no reason to buy from them over Nvidia (driver support on Linux is a joke). Now they have to match. Much of the same happens in the CPU segement.
  • chizow - Saturday, October 26, 2013 - link

    For those that actually bought the Titan as a cheap compute card, sure Titan may have been a good buy, but I doubt most Titan buyers were buying it for compute. It was marketed as a gaming card with supercomputer guts and at the time, there was still much uncertainty whether or not Nvidia would release a GTX gaming card based on GK110.

    I think Nvidia preyed on these fears and took the opportunity to launch a $1K part, but I knew it was an unsustainable business model for them because it was predicated on the fact Nvidia would be an entire ASIC ahead of AMD and able to match AMD's fastest ASIC (Tahiti) with their 2nd fastest (GK104). Clearly Hawaii has turned that idea on it's head and Nvidia's premium product stack is crashing down in flames.

    Now, we will see at least 4 cards (290/290X, 780/780Ti) that all come close to or exceed Titan performance at a fraction of the price, only 8 months after it's launch. Short reign indeed.
  • TheJian - Friday, October 25, 2013 - link

    The market dictates pricing. As they said, they sell every Titan immediately, so they could probably charge more. But that's because it has more value than you seem to understand. It is a PRO CARD at it's core. Are you unaware of what a TESLA is for $2500? It's the same freaking card with 1 more SMX and driver support. $1000 is GENEROUS whether you like it or not. Gamers with PRO intentions laughed when they saw the $1000 price and have been buying them like mad ever since. No parade has been crashed. They will continue to do this pricing model for the foreseeable future as they have proven there is a market for high-end gamers with a PRO APP desire on top. The first run was 100,000 and sold in days. By contrast Asus Rog Ares 2 had 1000 unit first run and didn't sell out like that. At $1500 it really was a ripoff with no PRO side.

    I think they'll merely need another SMX turned on and 50-100mhz for the next $1000 version which likely comes before xmas :) The PRO perf is what is valued here over a regular card. Your short-lived statement makes no sense. It's been 8 months, a rather long life in gpus when you haven't beaten the 8 month old card in much (I debunked 4k crap already, and pointed to a dozen other games where titan wins at every res). You won't fire up Blender, Premiere, PS CS etc and smoke a titan with 290x either...LOL. You'll find out what the other $450 is for at that point.
  • chizow - Saturday, October 26, 2013 - link

    Yes and as soon as they released the 780, the market corrected itself and Titans were no longer sold out anywhere, clearly a shift indicating the price of the 780 was really what the market was willing to bear.

    Also, there are more differences with their Tesla counterparts than just 1 SMX, Titan lacks ECC support which makes it an unlikely candidate for serious compute projects. Titan is good for hobby compute, anything serious business or research related is going to spend the extra for Tesla and ECC.

    And no, 8-months is not a long time at the top, look at the reigns of previous high-end parts and you will see it is generally longer than this. Even the 580 that preceded it held sway for 14-months before Tahiti took over it's spot. Time at the top is just one part though, the amount which Titan devalued is the bigger concern. When 780 launched 3 months after Titan, you could maybe sell Titan for $800. Now that Hawaii has launched, you could maybe sell it for $700? It's only going to keep going down, what do you think it will sell for once 780Ti beats it outright for $650 or less?
  • Sandcat - Thursday, October 24, 2013 - link

    I noticed your comments on the Tahiti pricing fiasco 2 years ago and generally skip through the comment section to find yours because they're top notch. Exactly what I was thinking with the $550 price point, finally a top-tier card at the right price for 28nm. Long live sanity.
  • chizow - Saturday, October 26, 2013 - link

    Thanks! Glad you appreciated the comments, I figured this business model and pricing for Nvidia would be unsustainable, but I thought it wouldn't fall apart until we saw 20nm Maxwell/Pirate Islands parts in 2014. Hawaii definitely accelerated the downfall of Titan and Nvidia's $1K eagle's nest.

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