Obviously the highlight of the One max is its huge 5.9-inch 1080p display. After all, the huge display is literally the reason for the max moniker and its gargantuan size. It’s still an IPS LCD, and like the One, resolution is 1920x1080. Using the same resolution at larger size means lower PPI, but the One max is still high enough (373.4 PPI) that individual pixels shouldn’t be visible at all.



One interesting thing to note about the One max however is that the android display density is still set to 480 PPI, putting it in the same DENSITY_XXHIGH category as the One. This means that applications will look like scaled copies of what you’d expect them to look like on the One. There’s an interesting ongoing debate about what users really expect from these larger-sized smartphones and the demographic that’s buying them. Do users want scaled, larger applications which are easier to read, or the ability to display more content. HTC oddly enough seems to have scaled parts of their own UI, for example the widget panels are five row instead of four on the One max, and the launcher defaults to the 4x5 size instead of 3x4 which would look downright silly, further the status bar is also smaller.

 
HTC One (Left), HTC One max (Right) – Note the grid and icon size changes

I’m not complaining, it’s just interesting to see 480 in Android but the HTC apps scaled down to give more real-estate, which is what I’d prefer since I have good vision.

 

One improvement I’m really happy about in Sense 5.5 is a change to the auto brightness function. Rather than just have a checkbox, the One max will allow you to set an upper bound for the auto brightness algorithm. Ideally I would like a higher or upper bound, or a bias function (+/- some delta), but this is a step in the right direction.

Brightness (White)

Brightness (Black)

Contrast Ratio

The One max display goes very bright, up to 506 nits, higher than the One or One mini. White point is also a bit more controlled than the One, at 7301 K average. My biggest complaint about the One max is that like the One it has a dynamic brightness/contrast function that adjusts screen brightness as a function of the content being displayed. That alone isn’t a huge problem, it’s just that there’s no way to disable it in the UI, which would be great, since it’s distracting watching screen brightness change as you move around the UI. I would love to see HTC go the Google approach and restrict these functions to full screen video playback, and give the option to turn it off entirely.

CalMAN Display Performance - White Point Average



 

CalMAN Display Performance - Grayscale Average dE 2000

CalMAN Display Performance - Saturations Average dE 2000



 

CalMAN Display Performance - Gretag Macbeth Average dE 2000



 

Running it through our display tests, it’s clear that the One max also has a bit of the saturation boost we’ve seen popping up on other phones as well. The saturation curves are great until the second to last point, which is almost set to maximum saturation. I’d love to see even more emphasis on color accuracy for the next generation of phones, the One max seems to be in the general ballpark of the One, but slightly worse.

Charging and Battery Life Camera - Stills and Video
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  • Ruevenator - Monday, October 28, 2013 - link

    I store a lot of music on my phone. I have 16 GB internal and 64 GB external. Needless to say if I purchased a phone with 80 GB, I'd have to take out a car loan to pay for it. It's stupid to pay for internal OEM storage when you can buy if cheaper. As for "ruining the user's experience with external storage", I believe Apple is just greedy, refusing to give buyers a choice in fear that they might go somewhere else for memory. That is just one of the reasons not to buy an iPhone.
  • ELPCU - Tuesday, October 29, 2013 - link

    Dude, ur argument is SO WRONG. first, slow speed of microSD card does not matter that much, because OS has to be installed on Internal flash. Except OS, there is not much real advantage of using fast speed memory. Why? Note there is thing called RAM, and ur data transfer RAM first, and data will be used after that. Unless bottleneck is happening during tranfer from storage to RAM(which does not happen most case except loading OS and large size app loading), u will not suffer from lack of speed. So what is happening? most of time, you do not benefit from those read/write speed. Oh, also, you know what? Apple's lightning cable is USB 2.0. NOT 3.0. There is huge data tranfer speed cap difference btwn 2.0 and 3.0. 160MB/s is not even useful for data tranfer from PC to iPad, because it will have a bottleneck at 35MB/s(max of USB 2.0)

    And also, most popular microSD card in market today is probably that of Sandisk, and they give 18MB/s for reading, and 12MB/s for writing. which is OK enough.

    BACK TO MAIN ARGUMENT, the advantage of having microSD comes from the fact that phone manufacturer does not give enough storage with REASONABLE PRICE. Most people, who are interested in microSD slot, wants microSD slot because their phone does not have enough storage or manufacturer charge ur money SOO MUCH, and guess what? Apple charge u 100 bucks for every storage upgrade. Because Apple do not have microSD card slot, customers are FORCED to buy those expensive extra storage. It is clear Apple will NEVER add microSD card slot no matter what kind of performance microSD card give. Do you know how much money Apple make out from that?

    There is homepage called iSuppli. Go and look their data. They show u number called Bill of Material(BOM), and BOM difference btwn iphone 5s 16GB->32GB is 9.4 dollars. and 32GB -> 64GB difference is 10.2 dollars(not even close to twice of 9,4 dollar). Although BOM does not include AS cost, marketing cost, cost from transfering, licensing, etc, iSuppli generally call zero margin if BOM is about 66% of market price. In other words, if Apple cost u 15 bucks for increasing each level of storage, they will not lose any money. Considering they have HUGE margin rate, thanks to deceptive number of 2-year contract phone, upgrading phone storage without losing money is NOT a super-generous thing. BUT INSTEAD, they charge u 100 bucks. wow. they are making 85 bucks margin with 15bucks cost if u just see storage. this is TERRIBLY RIDICULUS. If u do not know this BOM number, 100buck looks ridiculus, but if u see BOM number, it looks TERRIBLY RIDICULUS. more than 550% margin rate? wow. With this level of ridiculus price, there is no way reasonable customer even try to UNDERSTAND storage policy of apple.

    u said u can understand apple? I can not understand u dude.
  • TheinsanegamerN - Tuesday, October 29, 2013 - link

    Ok, first of all, it's "you" not "u".
    Second, most of your argument is wrong.
    "Why? Note there is thing called RAM, and ur data transfer RAM first, and data will be used after that. Unless bottleneck is happening during tranfer from storage to RAM(which does not happen most case except loading OS and large size app loading), u will not suffer from lack of speed"
    What do you think the SD card is going to be used for? movies and music eat up more space than most apps, making your point completely rubbish. The whole argument was that cheap SD cards are slow to load data, then you say that it is not a problem, by stating that unless you are loading lots of data, there is not going to be an issue. The whole point is that SD cards are slow.

    Third, the BOM argument makes no sense. If it only costs $15 to go from 16-32 GB, then why do they charge $100 for the upgrade? why not $25 or $30 or something like that? They would still make money. Or are you suggesting that most consumers are too stupid to figure out that apple is ripping them off?

    Fourth, and finally: work on your English. You cannot make a long, legitimate argument if you type the same way that Peggy speaks in those credit card commercials.
  • flyingpants1 - Thursday, October 31, 2013 - link

    Wow, what an asinine comment. What he said is completely accurate. All you could manage was this gem:

    " Third, the BOM argument makes no sense. If it only costs $15 to go from 16-32 GB, then why do they charge $100 for the upgrade? why not $25 or $30 or something like that? They would still make money. Or are you suggesting that most consumers are too stupid to figure out that apple is ripping them off?"

    Seriously.
  • Homeles - Monday, October 28, 2013 - link

    "It will be nice once they go out of business to be able to stop hearing from that tiresome segment of pretend geeks who treat their cellphones like how divas treat their purses - as fashion accessories."

    Textbook "No True Scottsman" fallacy right there.
  • Dentons - Monday, October 28, 2013 - link

    You're absolutely right about Anand and Brian sometimes being "pretend geeks". If you think they're bad in these written reviews, you should listen to them on their podcast, or not.

    In far too many Anandtech podcasts, Brian and Anand banter for ages, (and in dreary detail) about their preferred metal skinned devices.

    They could just as easily be hosting a podcast on the virtues of exquisite jewelery. It's terribly odd for writers who are so well versed in the underlying technology to morph into a fashionistas the moment smart phones are mentioned.

    The shame of it is that Anand and Brian really, REALLY know their technology. Yet for whatever reason, they don't realize their metal skin fetishism is not a priority for most technology centered folks. One suspects that most of the readers on a site like Anandtech are far more interested in the underlying capabilities of a device than the exquisite luster of the diffused, metallic outer casement.

    Diminish the fashion guys, get back to the tech.
  • cbrownx88 - Monday, October 28, 2013 - link

    Can yall get off the fashion rant? Perhaps the metal preference is for a more ridged chassis/device or to achieve a desired weight/feel?

    Personally that's one of the reasons I love Macbooks - I hail from windows camp but after you see a MBP tumble down a flight of concrete stairs and not be absolutely shredded afterwards... you start to desire more designs that share those aluminum/steels/magnesium attributes.
  • superflex - Tuesday, October 29, 2013 - link

    I'll venture a guess you own a plastic phone manufactured by a SK giant?
    Validation is a bitch, especially when your cheap ass phone is the kickball.
    I'll venture another guess when Samsung intros a metal phone, you'll shut the fuck up and quit whining like a bitch.
  • Richard Paguirigan - Monday, October 28, 2013 - link

    Lol,Samsung's flimsy, cheap-looking plastic phones are some of the ugliest phones around, they have that bluish tinted amoled screen and still manage to stutter although they have the latest chips. Their build quality is mediocre and their speakers suck, suck SUCK! I could care less about sd cards or removable batteries which ARE going by way of the dodo. get with the times...
  • cryptech - Tuesday, October 29, 2013 - link

    I spend most of my day in a cli and have 7.8GB available out of 16 on my mobile device. Go ahead and call me a pretend geek but I find it hysterical that just because you carry your video collection around on your phone you think you know a damn thing about the IT industry.

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