Obviously the highlight of the One max is its huge 5.9-inch 1080p display. After all, the huge display is literally the reason for the max moniker and its gargantuan size. It’s still an IPS LCD, and like the One, resolution is 1920x1080. Using the same resolution at larger size means lower PPI, but the One max is still high enough (373.4 PPI) that individual pixels shouldn’t be visible at all.



One interesting thing to note about the One max however is that the android display density is still set to 480 PPI, putting it in the same DENSITY_XXHIGH category as the One. This means that applications will look like scaled copies of what you’d expect them to look like on the One. There’s an interesting ongoing debate about what users really expect from these larger-sized smartphones and the demographic that’s buying them. Do users want scaled, larger applications which are easier to read, or the ability to display more content. HTC oddly enough seems to have scaled parts of their own UI, for example the widget panels are five row instead of four on the One max, and the launcher defaults to the 4x5 size instead of 3x4 which would look downright silly, further the status bar is also smaller.

 
HTC One (Left), HTC One max (Right) – Note the grid and icon size changes

I’m not complaining, it’s just interesting to see 480 in Android but the HTC apps scaled down to give more real-estate, which is what I’d prefer since I have good vision.

 

One improvement I’m really happy about in Sense 5.5 is a change to the auto brightness function. Rather than just have a checkbox, the One max will allow you to set an upper bound for the auto brightness algorithm. Ideally I would like a higher or upper bound, or a bias function (+/- some delta), but this is a step in the right direction.

Brightness (White)

Brightness (Black)

Contrast Ratio

The One max display goes very bright, up to 506 nits, higher than the One or One mini. White point is also a bit more controlled than the One, at 7301 K average. My biggest complaint about the One max is that like the One it has a dynamic brightness/contrast function that adjusts screen brightness as a function of the content being displayed. That alone isn’t a huge problem, it’s just that there’s no way to disable it in the UI, which would be great, since it’s distracting watching screen brightness change as you move around the UI. I would love to see HTC go the Google approach and restrict these functions to full screen video playback, and give the option to turn it off entirely.

CalMAN Display Performance - White Point Average



 

CalMAN Display Performance - Grayscale Average dE 2000

CalMAN Display Performance - Saturations Average dE 2000



 

CalMAN Display Performance - Gretag Macbeth Average dE 2000



 

Running it through our display tests, it’s clear that the One max also has a bit of the saturation boost we’ve seen popping up on other phones as well. The saturation curves are great until the second to last point, which is almost set to maximum saturation. I’d love to see even more emphasis on color accuracy for the next generation of phones, the One max seems to be in the general ballpark of the One, but slightly worse.

Charging and Battery Life Camera - Stills and Video
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  • dawp - Tuesday, October 29, 2013 - link

    please allow us to flag these spammers on the front page like we can in the forums
  • mregan - Tuesday, October 29, 2013 - link

    Brian,
    Did you notice the problem that Zoes included in a highlight video now only show 1 second of motion and then freeze? I've seen that one my One when I upgraded to 4.3 and others have reported the same issue. It really seems like a bug. The highlights become much more static. All the other highlight changes are great but this is a step backward.
    Thanks,
    Mike
  • frakkel - Tuesday, October 29, 2013 - link

    I for one really appreciate that Brian has an opinion and sticks to it. He sets the quality bar high and let his opinion shine through when quality is not met.

    Speaking of quality I am happy to see that the different brands go more and more up in quality of the device and not only specifications. Of course some users prefer an easy setup and others prefer fully customized solution. Here I am sure that the latter group is far the smallest but this group still gets fully addressed by some of the biggest players in the market. This is impressive I think.

    For me personally I am sticking to my work phone, which is an old blackberry and I can live with this situation. But if I am going to put my money toward a smartphone I for one also would go for build quality. Today I am not sure which one but it would probably be a Nokia (I have owned Nokia phones before and were happy with the build quality), HTC (I for one also like the metallic casing) or and Apple (The small form factor is for me a positive thing).

    So to rap up. Brian stick with you preferences some likes some hate. But his is expected when an opinion is given.

    Disclaimer: I am not a native speaking so my grammar and language errors should be overlooked.
  • Dentons - Wednesday, October 30, 2013 - link

    I can respect an opposing opinion as much as the next guy, but when it's delivered in Brian's smug, "I know what's best for everyone" attitude, it's a bit much to digest.
  • MercuryStar - Thursday, October 31, 2013 - link

    I didn't interpret it as being smug. For that matter, I didn't interpret it as an opinion, either. Take his claim that microSD slots are going the way of the dodo. I think you can objectively look at how many devices include microSD card slots and conclude that it's no longer the norm in Android devices outside of Samsung and Sony, and also objectively look at how Android is engineered and conclude that they don't seem to be accommodating microSD slots in their OS design anymore.

    I don't think you should interpret this observation as an indication that Brian hates microSD card slots or something, he's just making an observation. In the case of this handset he felt that the removable back for the microSD reader compromised the design and I agree - it's heavier, bulkier and means it's no longer a gapless unibody design. But if the device had included a microSD slot on the side or something, so as not to compromise the design, I don't think this would have been a problem.
  • GiantPandaMan - Tuesday, October 29, 2013 - link

    Please stop using the word literally incorrectly.

    It should only be used when you could take the something either figuratively or literally.

    IE-

    "He blew up."

    "He got popular?"

    "No, literally he blew up. The dynamite he was carrying exploded."

    Saying a phone is literally a larger version of another phone is unnecessary. The phone is a larger version of another phone.
  • Arbie - Tuesday, October 29, 2013 - link

    "For the incredibly small percentage of users that clamors for an SD card..."

    How about the incredibly small percentage of users who obsess (for pages) over the color and finish on the phones? Oh wait - that's you guys at Anandtech.

    I just bought a smartphone with an mSD slot BECAUSE it had an mSD slot. Money where mouth is; vendors, listen up.
  • onslaught86 - Tuesday, October 29, 2013 - link

    I have a real soft spot for HTC. My first smartphone was the Apache, and for all its ridiculousness, I loved it. Followed by the Titan, a brief flirtation with Samsung's WinMo lineup for the Omnia, then the mighty HD2 - which is still my favourite smartphone experience due to the mad levels of developer support & fully functional Android + Windows Phone 7 ports. I've now been with Samsung for the life of the Galaxy S line, jumping on the Note bandwagon after the S III, and although I (genuinely) enjoy the functionality of Touchwiz, I'm getting sick of a few things that just haven't been fixed through three or four revisions of their software suite.

    I kept wanting HTC to make something that would tempt me away - had they shipped the international Evo 3D closer to the Galaxy S II's release, I'd have picked that up instead. Yet, for the past two years, there's been too many compromises - both the One X & the One disappointed in the battery life department above all others, something I'm not keen to compromise on. Especially so after the Note II set a hefty precedent.

    Then there's the SD card argument. Given the instability & low quality of the memory, combined with the poor and confusing experience SD cards can give consumers, I don't mind that they're going out of vogue. Wouldn't store anything crucial on something so volatile. Although in principle I wholeheartedly support user-accessible upgrades, SD slots are no excuse for insufficient internal storage, as everyone with a '16GB' Galaxy S4 discovered. For my use-case, however (Swapping between devices regularly, keeping a lot of lossless music offline, and storing backup images), an SD card slot is a definite point towards a device.

    Now, for the first time in 2+ years, HTC have made a device that ticks the most important boxes - screen size, battery capacity & run-time, expandable storage. I can deal with the size, I'm a Note fan (Also have the 5.9" Pantech Vega N°6, which is a mammoth device). Although flip cases are not my bag, a portable kickstand with 20% extra battery sounds fantastic. The metal build, the stereo speakers, the SLCD when I'm getting awfully sick of poorly calibrated AMOLED panels, it all stacks up. They're even taking proper advantage of the screen size with a 5x5 home screen grid, Samsung's persistence with 4x4 on the Note II & 3 is baffling to me. The lack of OIS is a downer, I do love and use the S Pen regularly, the lack of S800 is almost deal-breaking, and yet...

    HTC have finally made a device that appeals to the core of my smartphone experience, and I feel compelled to give them money in the hopes they keep doing this.
  • Arbie - Wednesday, October 30, 2013 - link

    Don't belabor it tiresomely.
  • Arbie - Wednesday, October 30, 2013 - link

    @Davidjan

    Thanks for the tip on the Meenova OTG-SD card adapter! I just went and bought one, even though I don't yet have an Android device. I will someday, and this is too good to pass up. Plus, such a tiny company could disappear. BTW I lobbied Sandisk, Transcend etc a year ago for something like this but those that replied said it couldn't be done...

    As for Brian Klug's comment that microSD is "going the way of the dodo": He probably thinks that means an evolutionary death. In fact the dodo was killed off by idiots with no concern for the future. There's nothing "natural" about losing microSD - it packs huge amounts of affordable storage in a tiny, rugged, hot-swap package. It should rightfully be with us for many years. Unfortunately, it's being marketed out existence by tablet makers pushing internal RAM, telecom carriers pushing data usage, and probably even Hollywood.

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