Final Thoughts

Bringing things to a close, in the last month NVIDIA has launched three different video cards, carving out the GeForce GTX 700 series. As the final and cheapest card in that launch window, GTX 760 is going to be the most affordable and highest volume card, and also the card that that will face the most competition from AMD. By launching a refresh card at a time when AMD is going to be sitting it out, NVIDIA essentially gets to dictate in what environment their products will launch and what their competition will be. NVIDIA doesn’t get to rewrite the laws of physics and is ultimately beholden to GPU clockspeeds, power consumption, and yields like anyone else, but they can still exercise a great deal of control through the clockspeeds and prices they set.

To that end this launch is a great deal like the GTX 770 launch last month, with NVIDIA improving performance, lowering prices, and putting AMD on the defensive all at the same time. Thanks to these performance improvements and price cuts, the GTX 760 ends up coming within 3% of the soon to be retired GTX 670 and easily surpasses the GTX 660 Ti, all the while coming in at a price well below both at $249. Like most mid-cycle upgrades this is more about bringing existing performance levels down to new prices, and to that end NVIDIA has delivered on those goals. Ultimately it’s not a new level of performance, but it’s a new price for what a few months ago would cost $350 or more.

With that said, like any good refresh the presence of the 700 series and the retirement of the 600 series looks to shake up the market, and once more AMD is going to be on the receiving end here. Rather unlike the GTX 770 versus the 7970 GHz Edition, the GTX 760 is not tied with any AMD product. At 1080p it is clearly ahead of both the stock and boost versions of the 7950, by 13% and 8% respectively. This is by no means a commanding lead and AMD still offers better performance in some cases, but on average the GTX 760 is faster, quieter, and $30-$50 cheaper than AMD’s closest competitor.

As a result the competitive landscape is clearly in NVIDIA’s favor for the time being. AMD has their Never Settle Reloaded bundle to boost the value of the 7950, and if this was a repeat of the GTX 660 Ti launch – where the two cards were tied – then that strategy would be solid. Ultimately with such a large game bundle only the individual buyer can truly assign a value to AMD’s bundle, but in this case we believe AMD can’t afford to be slower and more expensive at the same time. At current prices NVIDIA’s GTX 760 has AMD beat, in essence repeating the GTX 670 launch by once more undercutting the 7950.

Wrapping things up, having established the GTX 760’s current control of the $250 price point let’s talk about the wider market for the GTX 760. As a mid-cycle refresh the performance gains over the 600 series won’t knock anyone’s socks off, but then like most mid-cycle refreshes this isn’t a product targeted at existing 600 series owners. Rather this is targeted at buyers looking to upgrade their older 55nm/40nm generation video cards, or with the recent launch of Haswell, putting together a new system outright.

With a $249 price tag the GTX 760 is most straightforward successor to enthusiast cards like the GTX 560 Ti and GTX 460 1GB. In the case of the former, now one full cycle old, the performance gains are solid, with GTX 760 improving on the GTX 560 Ti by about 67%. This isn’t exceptional by any means (the GTX 570 to GTX 770 was 75%) but it’s about average for a 2 year (generational) improvement. Otherwise for a true doubling we’ll have to wait for one more year, as evidenced by the better than 100% performance gains over the 3 year old GTX 460 1GB.

Overclocking GTX 760
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  • kishorshack - Tuesday, June 25, 2013 - link

    Looks like the GPU gains over a two year cycle is more than CPU gains
    Spending on GPU's is more worth while than Spending on CPU's
    Specially if you start from Sandy Bridge in CPU's
    Reply
  • DanNeely - Tuesday, June 25, 2013 - link

    3D Rendering is a trivially parallelizable workload. As a result it can roughly double in performance with each full node process shrink just by keeping the core design the same but putting twice as many of them on the die. Real world behavior differs mostly in that some of the additional die space is used to enable things that weren't practical before instead of just making all the existing features twice as fast. Reply
  • wumpus - Tuesday, June 25, 2013 - link

    That is only strictly true if you are willing to use twice as much electricity and generate/remove twice as much heat (it could approach costing twice as much as well, but not nearly as often). A good chunk of each update needs to go to making the GPU have a higher TFLOP/W or the thing will melt. Reply
  • ewood - Tuesday, June 25, 2013 - link

    luckily many of those issues are mitigated by transition to a smaller process node, as DanNeeley said. your statement is more applicable to dual die cards, not new processors having twice the functional units. Reply
  • maltanar - Tuesday, June 25, 2013 - link

    That is unfortunately no longer true, smaller processes do not benefit from the so-called 'Dennard scaling' anymore, without a lot of trickery from semiconductor engineers. Reply
  • DanNeely - Wednesday, June 26, 2013 - link

    They may have to work harder at it; but as long as they're able to continue doing what you refer to as trickery, the result for us end users is the same. Reply
  • tential - Wednesday, June 26, 2013 - link

    CPU gains have been made, just not in performance. We don't need performance on the CPU side for a LOT of applications. Like I always say, if you had double the CPU performance, you still wouldn't gain much FPS in most games.

    Intel would be cannibalizing it's higher end processors if it kept making CPU gains. Instead, it focuses on power consumption, to fit better CPUs into smaller things such as notebooks, tablets, etc. Look at the Macbook Air Review and then tell me we haven't made CPU gains.
    Reply
  • UltraTech79 - Tuesday, July 2, 2013 - link

    More worthwhile than what? What are you even talking about? Today's i5 chips arnt the bottleneck to any of the GPUs here in any game. So what you're saying is irrelevant. Reply
  • ericore - Tuesday, July 2, 2013 - link

    Aint that the truth, the biggest change was from the 500 series to the 600 series.
    The 600 series make most radeons look like dinosaurs or AMD processors.
    Intel is dicking around giving us less than 10% speed inprovement in each generation.
    Can't wait for AMD to release their steamroller 8 core, except where latency is crucial it will match haswell and cost a fraction. Haswell will still technically be faster, but only in benchmarks, in practice they will be identical. The change from piledriver to steamroller is like from a a pentium 4 to a core 2 duo. It's not a new architecture, but has so many improvements that it ought to be called one.
    Reply
  • MarcVenice - Tuesday, June 25, 2013 - link

    I checked all the games, and the first 4-5 games the 7950 Boost wins, the other the GTX 760 wins. I didn't add up the numbers, but are you guys sure the HD 7950 Boost is 8% slower overall?

    And what's anandtech's stance on frametimes/fcat? Are those only used when problems arise, new games? I realize they take a lot of time, but I think they can be quite valuable in determing which card is the fastest.
    Reply

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