Final Thoughts

Bringing things to a close, in the last month NVIDIA has launched three different video cards, carving out the GeForce GTX 700 series. As the final and cheapest card in that launch window, GTX 760 is going to be the most affordable and highest volume card, and also the card that that will face the most competition from AMD. By launching a refresh card at a time when AMD is going to be sitting it out, NVIDIA essentially gets to dictate in what environment their products will launch and what their competition will be. NVIDIA doesn’t get to rewrite the laws of physics and is ultimately beholden to GPU clockspeeds, power consumption, and yields like anyone else, but they can still exercise a great deal of control through the clockspeeds and prices they set.

To that end this launch is a great deal like the GTX 770 launch last month, with NVIDIA improving performance, lowering prices, and putting AMD on the defensive all at the same time. Thanks to these performance improvements and price cuts, the GTX 760 ends up coming within 3% of the soon to be retired GTX 670 and easily surpasses the GTX 660 Ti, all the while coming in at a price well below both at $249. Like most mid-cycle upgrades this is more about bringing existing performance levels down to new prices, and to that end NVIDIA has delivered on those goals. Ultimately it’s not a new level of performance, but it’s a new price for what a few months ago would cost $350 or more.

With that said, like any good refresh the presence of the 700 series and the retirement of the 600 series looks to shake up the market, and once more AMD is going to be on the receiving end here. Rather unlike the GTX 770 versus the 7970 GHz Edition, the GTX 760 is not tied with any AMD product. At 1080p it is clearly ahead of both the stock and boost versions of the 7950, by 13% and 8% respectively. This is by no means a commanding lead and AMD still offers better performance in some cases, but on average the GTX 760 is faster, quieter, and $30-$50 cheaper than AMD’s closest competitor.

As a result the competitive landscape is clearly in NVIDIA’s favor for the time being. AMD has their Never Settle Reloaded bundle to boost the value of the 7950, and if this was a repeat of the GTX 660 Ti launch – where the two cards were tied – then that strategy would be solid. Ultimately with such a large game bundle only the individual buyer can truly assign a value to AMD’s bundle, but in this case we believe AMD can’t afford to be slower and more expensive at the same time. At current prices NVIDIA’s GTX 760 has AMD beat, in essence repeating the GTX 670 launch by once more undercutting the 7950.

Wrapping things up, having established the GTX 760’s current control of the $250 price point let’s talk about the wider market for the GTX 760. As a mid-cycle refresh the performance gains over the 600 series won’t knock anyone’s socks off, but then like most mid-cycle refreshes this isn’t a product targeted at existing 600 series owners. Rather this is targeted at buyers looking to upgrade their older 55nm/40nm generation video cards, or with the recent launch of Haswell, putting together a new system outright.

With a $249 price tag the GTX 760 is most straightforward successor to enthusiast cards like the GTX 560 Ti and GTX 460 1GB. In the case of the former, now one full cycle old, the performance gains are solid, with GTX 760 improving on the GTX 560 Ti by about 67%. This isn’t exceptional by any means (the GTX 570 to GTX 770 was 75%) but it’s about average for a 2 year (generational) improvement. Otherwise for a true doubling we’ll have to wait for one more year, as evidenced by the better than 100% performance gains over the 3 year old GTX 460 1GB.

Overclocking GTX 760


View All Comments

  • Impulses - Thursday, June 27, 2013 - link

    Hmm, it took a while but it seems like I finally have a suitable upgrade path from my CF 6950x2 (unlocked)... I paid about $225 for each of those and I just haven't seen a card (or a pair of cards) that would be a substantial enough upgrade for under $500. SLI GTX 760 is more than I was hoping for, when the 770 came in at $400 I almost expected this to come in at $300+.

    Now, the question is, will I be bottlenecking myself under future games with 2GB GTX 760s in SLI for gaming at 5760x1200 or 3600x1920? My 6950s have held up well but I've been playing a lot of older games too... Should I be looking at a single GTX 780 instead or something?
  • mapesdhs - Monday, July 1, 2013 - link

    As is so often the case, that depends on the games you're playing, and whether you're
    using any mods, etc. Heavily modded Skyrim definitely needs more than 2GB even with
    one high-res display. Heavy AA also needs more VRAM. Personally, if I was going for
    multi-screen gaming, I'd want more than 2GB. Others have mentioned a 4GB 760, so
    maybe that's an option? Or of course there are the various 3GB AMD cards, though I
    wouldn't bother with CF until AMD's new drivers are out.

    Some advantages of getting a single 780: better upgrade path in the future, less
    power consumption, no SLI issues. The down side of course is the cost.

  • hasseb64 - Thursday, June 27, 2013 - link

    "The new Enthusiast kepler"
    Ever heard about "Main stream"?
    I have nothing more to say!
  • tynopik - Thursday, June 27, 2013 - link

    typo: 'less than idea for an action game' -> ideal

    Far Cry 3 page
  • sdgvtree - Saturday, June 29, 2013 - link

    nput this URL:
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  • dineshramdin - Tuesday, July 2, 2013 - link

    The most attractive feature is the 256 bit bus that would enable you a huge bandwidth and you can deal with any sort of resolutions if necessary. and for laptop accessories and many more, check this out-
  • Buddhaz Priest - Friday, July 12, 2013 - link

    Wow. initially I kind of panned the GTX 770 because I didn't feel it was enough of a jump from the 670 for the price difference. Seemed like it wasn't a big hardware jump and that you were paying for the software goodies like GPU Boost 2.0, but after seeing the number difference between the 670 and 770 I gotta say I'm pleasantly surprised with how well the 770 performs. Reply
  • BadThad - Friday, June 13, 2014 - link

    Let's see, no mention of the R270? You can find them for $150-175 (cheaper than the GTX) and they are virtually the same as far as performance. Reply
  • j18kuhn - Thursday, January 22, 2015 - link

    I got one at best buy for my first pc for 210 and now I'm waiting on the rest of my parts from amazon Reply
  • Artas1984 - Sunday, August 16, 2015 - link

    Seeing how the new GTX960 is just slightly ahead of GTX760, i guess buying the GTX760 was a smart choice. The gap between GTX970 and GTX960 is MASSIVE. Reply

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