Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • vedye - Tuesday, October 23, 2012 - link

    Wow. No idea how u got that impression. Especially after reading the opening. You must have a strong imindpower.
  • anomaly597 - Tuesday, October 23, 2012 - link

    Yeah, you definitely have no preconceived allegiances or anything.
  • MadMan007 - Tuesday, October 23, 2012 - link

    Are you aware of the name of the website you're reading? It's ANANDtech, Anand started it himself years ago and runs the show. He's not sold off control to any media conglomerate or other company. There is no way anyone can truly 'force' him to do anything on his webiste.
  • krutou - Saturday, October 27, 2012 - link

    Doesn't mean he's not biased.
  • tviceman - Tuesday, October 23, 2012 - link

    Did you really just say "Apple" and "magic" in the same sentence without being sarcastic???
  • Gradly - Wednesday, October 24, 2012 - link

    Yes this is true. It feels like this:
    The software sometimes buggy yet that's OK, the display is not perfect or retina but its OK, Its not a competitors to iPad or Androids but a completely new species and that's OK, the kickstand may break if you pressed hard on it and that's OK, the classic windows interface may be not suitable for touch but against all odds its OK, you need time to get used to the keyboard and I read some of reviewers had troubles pressing lightly or hard in order to type but however its OK, lack of applications and this is OK, etc

    Overall Its totally OK
  • michal1980 - Wednesday, October 24, 2012 - link

    Lets see:

    Ipad 2012 review - ~20 pages

    iphone 5 review ~20 pages

    Ipad keyboard review - 3 pages all by it self

    Iphone 4s review ~15 pages

    Galaxy note 2 review - ~10 pages

    Brand new product, with a brand new os, from a major player in the market

    gets ~11 pages of a review.

    hmm.

    Just rename the site appletech.

    Said that it has swung so much into an i-love website.
  • michal1980 - Wednesday, October 24, 2012 - link

    I meant sad, not said.
  • Anonymous1a - Wednesday, October 24, 2012 - link

    @Michal1980, your comments are rather absurd! What do you mean he was forced to do it? If he didn't want to review it, he can easily return the device. Secondly, what magic is losing out of Apple devices? He me mentions potential flaws in them just like he mention them in the Surface. Haven't you even read the review? Yes, he pointed out some of the flaws in the device, but he also said that this was one of the best tablets on the market right now and a very well executed effort.

    And, for those who claim he is biased, how can you ask your views on such absurd comments, like Michal's? They have nearly no substance to them - oh, and far worse are those who are accusing him of favouring Apple because he is Indian. This is levels beyond ridiculous.
  • michal1980 - Wednesday, October 24, 2012 - link

    I meant oozing out of apple devices.

    And my comment is based on reading all of the reviews. Theres a far different tone in apply articles then this one.

    Like I said before, the article reads like it was forced. Go back and read an apple review, and the tone is far different. While no one can 'force' Anand to do anything, this article IMHO reads like he only wrote it because its part of his job.

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