God help us, if there’s one area where expectations may never be met, it’s in the ongoing-but-never-here revolution of television. Every year we hear about the next big thing in television, and every year no one ends up throwing their TVs out the window to make room for something new. Even the HD revolution was so tepid as to require a federal program to provide digital tuners for those unable or unwilling to replace their aging tube TVs. Sure, flat panel TV prices dropped considerably, but all that served to do was make profiting from the television business all the more difficult.

The value adds that have been thrown our way since then have been lackluster. Increasing refresh rates were a thing for a bit. Then there was 3D. And now Smart TVs. Of all those, Smart TVs are the only ones with the possibility of truly altering how we watch television on a day to day basis. And for a lot of reasons, they’re still likely to fail. Too many cooks stir the pot in the US television industry, and until someone manages to pare that down to a scant few, we’re not likely to get the on-demand, always ready, universal experience that this pastime has been aching for.

Google TV isn’t it. Apple TV isn’t it. Cable company DVRs certainly aren’t it. It’s not even your Roku, nor my beloved HTPC. So, that’s the bad news; now here’s the good news. They’re all trying. Smartphones had been around for a long time before this recent explosion of the market. The earliest Palms and BlackBerrys were anemic and dreadful to use for more than messaging, but they were just a start. LG remains committed to this space, and though they continue to explore their own Smart TV alliance sans Google TV, they are committed to fielding Google TVs. Samsung has recently joined its own Smart TV efforts with Google TV wares. And Google itself has extended its reach by adding television services to its Google Fiber initiative—a small experiment, no doubt, but one that could serve as an example for removing traditional big telcos from the TV experience.

For now, though, we have to take a close look at what we have. LG’s Google TV is an attractive TV, with plenty of features, and the promise of software updates well into the future. Though performance feels sluggish at times, the hardware platform is sound and capable. And at $1099, while it’s not an inconsiderable amount of money, it’s comparable to similarly specced sets. But is it worth the risk to tie yourself to this TV, when a non-Smart TV could be had for much less and paired with a $100 box that apes the functionality of this set? Only if LG holds up their end of the bargain.

What Microsoft needed in order to provide the experience we have with the 360 was a hardware platform prepared to meet any challenge it faced seven years hence, and the willingness to devote developer resources to make sure the hardware was always running the software users wanted with frequent updates. Whatever Google has in store for Google TV in the future, if LG keeps their first foray into the Google TV space current with software releases, then there’s a lot of potential here. We hope LG will meet their commitment.

If that kind of trust is too rich for your blood, then a wait and see approach could pay off. Then again, whatever set you have now, you’re probably just one Ben Franklin away from trying what’s next.

Google TV, Work In Progress
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  • EnzoFX - Tuesday, October 2, 2012 - link

    No these solutions aren't revolutions, but isn't it all we need?

    A revue seems to be all I need. Skip the provider cable/sat boxes, and all you're left with is a pretty streamlined solution to stream online content. Sure it's all a lot of boxes due, but I like the fact that there's a much more direct support from Google themselves. It works. How often do some other boxes have issues with their own implementations of youtube or netflix, etc.

    Is this not all we need? The app store is the real next hurdle, and it's bound to come, but until then, direct support for the basics, which even a power user must admit is 90% of what they would do with a TV is solid. This with the fact that it will trickle into your tv regardless is a nice icing on the cake for a sweet panel. Which if you think about the market, it's all about getting cheaper panels out.
  • Guspaz - Wednesday, October 3, 2012 - link

    The problem is that Google TV doesn't even seem to meet the existing requirements, let alone define anything revolutionary. Inability to play SD content properly? That's a pretty fundamental flaw. It sounds like, from the review, anything 16:9 should work fine in "full screen" mode, but anything 4:3 would not work with that (don't want it stretched out), so you end up with a tiny little 4:3 standard def window on a big screen... I don't understand how a media player can fail so utterly at something so basic.

    You don't even need an option here. It's video playback. Whatever resolution or aspect ratio it is, stretch it up so that it takes up as much of the screen as possible without cutting anything of. It's what every single video player on the market does, except apparently for this one...
  • JasonInofuentes - Wednesday, October 3, 2012 - link

    To be clear, that flaw, the awkward stretching of non-16:9 content, is only a problem in the "Media Player" app, which plays local content. Content streamed from the internet is almost always handled by the browser, or a provider's app, and those don't exhibit this behavior.
  • jjj - Wednesday, October 3, 2012 - link

    Weird to see a review for a TV here.
    Anyway, the problem with TVs is that everybody thinks of them as TVs and not just screens. It shouldn't be about how we get media content or the UI or the remote or w/e other minor thing most think is the key,we'll manage when it comes to that and those are the easy things (that was me trying to make a point without giving away very specufic ideas ).
    Google TV is just named wrong and missunderstood,it's about the internet on that screen,not about media content (even Google after a point went with the idea that it's about media).
  • JasonInofuentes - Wednesday, October 3, 2012 - link

    The thing is, if it were just about getting the internet on a TV then we should all have slim PC's hooked up to our TV's with wireless keyboards and mice. It's about changing the way content is found. Jeff provided a good description above of what an ideal for current content would be (instant streaming availability the moment a show airs) but that's only half the equation. For content creators and consumers alike, getting the right content to the right viewer is the holy grail. And if you have new content that appeals to people that like certain old content, or that meet some other demographic measure, then you could really score big by finding a way to connect the two. Google's solution was search as a user behavior and then related content as the connector. I search for content, and whether it's available or not, I am presented with a raft of other content that is available and relatable.
  • Impulses - Wednesday, October 3, 2012 - link

    " Too many cooks stir the pot in the US television industry; and until someone manages to pare that down to a scant few, we’re not likely to get the on-demand, always ready, universal experience that this pastime has been aching for. "

    Could say the same for the mobile industry (and even the music industry), although it's greatly magnified with TV. I'm hardly a Jobs or Apple fan, but the impact that they had in wrestling some degree of control away from music studios and mobile carriers was huge, I'm not sure if anyone's ever gonna manage the same for TV & movies (Netflix's probably come closest before facing a ton of push back from studios).

    Ten years from now we might remember those victories as Job's biggest impact, rather than the success of any one device... And we'll probably still be whining about cable/sat companies, studios, etc.
  • JasonInofuentes - Wednesday, October 3, 2012 - link

    +1
  • antef - Wednesday, October 3, 2012 - link

    Thanks for writing this great review. Too often "reviews" on tech sites nowadays are just a run-down of the features you could get from looking at the product sheet without any real investigation, totally missing obvious pain points that a real user would see after just a few minutes. I want to hear about the actual experience of using a device, in a person's own words, like an Amazon review, and this article was spot-on. I liked hearing about some of the finer details of the platform since I haven't used it myself but have been wondering for some time if it would be a good fit for me. What I'd like to see is Google upgrade this to Jelly Bean and release a Nexus Google TV device for $99. It could have the potential to be the ultimate connected TV experience.
  • JasonInofuentes - Wednesday, October 3, 2012 - link

    Thanks for the feedback.

    We'd heard rumblings of a "Nexus Google TV" for a while, and even the possibility that LG might be a partner in such a device. I think what we'll instead see is the disseminated experience I laid out. No longer will there be a vanilla Google TV experience, simply, the tools that make Google TV good will be made available to partners, and they're responsible for building the UI and fleshing out the experience.
    This is kind of a smart bet. The Samsungs, Sonys and LGs of the world have been building TV's and TV UI's for ages, and love them or hate them, they do have the most experience with them. So, for Google to do all the guess work and try to build a UI themselves is risky, especially when you consider that people have always seen TV's as a long cycle product. Six month UI refreshes work fine on phone's since people swap phones every two years, or less. Same with tablets and other CE products. To a certain extent, even PC's (look at Apple's slow tweaking of OS X). But TV's have glacially moved from dials, to remotes, to on-screen menus, to the Smart TV era. If Google makes a bad bet on a UI and a partner doesn't care to update their product with a newer, better UI, Google ends up with egg on their face (see Android phones). Now, the $99 media box changes that equation pretty radically, but that's not where partners want to be. Margins on TVs and media equipment have gotten crazy thin, and Google TV works best as a content discovery service when it's fully integrated into the experience. So, a $99 box is a compromise for OEMs (super slim margins) and the user (multiple UI's layered atop each other).
  • antef - Wednesday, October 3, 2012 - link

    Thanks for the response. I would be disappointed if it played out as you predict, with Google TV's core parts just being offered to partners to integrate into products and create their own experiences with. That's essentially how the Android market works, with the exception that Google does provide Nexus "Google experience" devices, which I prefer to use. It's nice that Android exists for OEMs to create their own ecosystems out of, but I personally don't trust most of their work and would rather use the pure experience straight from Google. Imagine if you had no choice but MotoBlur, Sense, or TouchWiz on phones? That would suck.

    You give credit to Samsung's and LG's TV UI experience but I just don't see it. You pointed out yourself all the strangeness with LG's UI on this TV. Samsung just throws everything at the wall to see what sticks. Their TouchWiz UIs are the least elegant Android skin out there, and now with their new TVs they're trying voice, motion sensing, everything. An integrated experience from a company like this will always be a bad experience. Too much ads, and worse, too much of their own content and stores being shoved down our throat. It will never look like a cohesive solution, leaving the door wide open for Apple to come in and do it better.

    The $99 box should be EXTREMELY appealing for Google, for the same reason Android is appealing to them: getting more people searching the web and seeing ads. TV is a huge untapped market with lots of people not currently in the smartphone-owning demographic. Google should get hardware into these people's hands as cheaply as possible to get them searching Google, using Chrome, etc. from their couches. The $99 box is also a win for consumers as it lets them swap it out whenever technology advances independently from their TV.

    If a Nexus Google TV device doesn't happen I will probably seek out the closest to stock experience at the same price point from a partner.

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