The NVIDIA GeForce GTX 660 Review: GK106 Fills Out The Kepler Family
by Ryan Smith on September 13, 2012 9:00 AM ESTFinal Words
Bringing our review of the first GK106-based video card to a close, it’s difficult not to sound like a broken record at times. The launch of the GeForce GTX 660 and the accompanying GK106 GPU is very much a by-the-numbers launch. This is by no means a bad thing, but it does mean that it’s a launch with very few surprises.
As far as NVIDIA’s execution goes, GK106 and the GTX 660 is exactly what they’ve needed to start filling in the gap between $100 and $300. Truth be told we would have liked to see the GTX 660 come in at $200 so that NVIDIA had a clear $200 contender – an always-popular price point – but given the performance of the GTX 660 that’s being a bit wishful on our part. Furthermore NVIDIA would still need to leave enough room for the eventual launch of the next GK106 part, which will be whatever goes between GTX 650 and GTX 660. So much like the GTX 460 1GB two years before it, the GTX 660 launches at $229.
To that end NVIDIA has done their launch planning well, and for $229 it’s hard to argue that they haven’t hit the right balance of price and performance. GeForce GTX 660 offers around 88% of the performance of the GTX 660 Ti at 1920x1200, making it a strong performer in its own right and the logical follow-up to the GTX 660 Ti. However on that note I think this is going to be one of the more unusual launches due to how inconsistent the performance gap between NVIDIA’s cards is, as the GTX 660 offers anywhere between 80% to 100% of the performance of the GTX 660 Ti, owing to the much different shader-to-ROP ratio of the GTX 660. In the right scenario the GTX 660 is every bit as fast as the GTX 660 Ti, though these scenarios are admittedly few and far between.
The real question of course isn’t how the GTX 660 compares to the GTX 660 Ti, but rather how it compares to the Radeon HD 7870 in the face of AMD’s earlier price drops. Even with a more balanced shader-to-ROP ratio for GTX 660, the question of who wins remains to be heavily dependent on the game being tested. AMD controls their traditional strongholds of Crysis, DiRT, and Civilization V, while NVIDIA controls Battlefield 3, Starcraft II, and Portal 2. The end result is that the GTX 660 is on average 4% ahead of the 7870, but once again this is an anything-but-equal scenario; even swapping out a single game could easily shift the balance, reiterating the importance of individual games when relative performance is so inconsistent.
Meanwhile when it comes to physical metrics like power consumption, temperature, and noise, NVIDIA does have a clear edge thanks to another efficient rendition of the Kepler architecture with GK106. GK106 doesn’t enjoy nearly the same advantage over Pitcairn that GK104 did over Tahiti, but it’s still enough to get the same job done with less power consumed and less noise generated. It’s also just enough to make GTX 660 the preferable card over 7870 (at least as far as reference cards go) though by no means is 7870 suddenly a poor choice.
The real wildcard for today’s launch is going to be the prevalence of factory overclocked cards, which are going to be showing up at the same $229 price point as reference cards. Factory overclocked cards will sacrifice GTX 660’s edge in power consumption, but of course they’ll extend the GTX 660’s performance lead. For major launch articles we’re always going to base our advice on reference clocked cards since those are by definition the bare minimum level of performance you can expect, but you’ll want to come back later today for our companion article that takes a look at some of the $229 factory overclocked cards launching today.
Ultimately how well the GTX 660 is received is up to AMD more than it is NVIDIA. The 7870 is already priced close enough to the GTX 660 that the price difference is negligible, and meanwhile AMD and their partners could easily trim another $10 or $20 off of the card’s price to match or beat NVIDIA’s pricing (all the while still offering a bundled game), at which point the sweet spot would once again shift back to AMD. Otherwise AMD is still not in a bad position, even if the GTX 660 is technically the better card.
Wrapping things up, as we briefly discussed earlier NVIDIA’s biggest hurdle isn’t AMD so much as it is themselves. The GTX 660 is a clear multi-generational upgrade over particularly old cards like the 9800GT and GTX 260, but compared to the Fermi cards of the last two years the performance jump isn’t quite as grand. Contrasting the launch of the GTX 660 to the launch of the GTX 460 1GB two years ago, NVIDIA is actually doing far better in this respect thanks to the fact that the GTX 660 offers an impressive 75% jump in performance over the GTX 460 1GB. But at the same time we’re now approaching a more frugal market segment; enthusiasts gamers can justify spending $300+ every 2 years for a next-generation video card even if the gains are only 50%, but mainstream gamers need a bigger jump. GTX 660 is unquestionably a meaningful upgrade to an aging Fermi card – these days Fermi is going to have a hard time hitting playable framerates at 1920 with a high degree of quality – but given the fact that we’re still on the Direct3D 11 generation of video cards holding on to Fermi for one more generation wouldn’t be hard to justify for the cash-strapped mainstream gamer.
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chizow - Tuesday, September 18, 2012 - link
Where did I call you an idiot? You took issue with my response to rarson, who fits my profile as someone who continuously ignores or is unable to understand some very simple concepts backed by mounds of evidence and historical data.Then he has the gall to question my ability to understand certain concepts? Of course I have trouble understanding opinions founded on stupidity. Unless you have the same problems, why would you take offense?
CeriseCogburn - Thursday, November 29, 2012 - link
Here, I'll call him an idiot and a liar.He's an idiot and a liar.
He's been one forever.
It will never change.
As least David's butt is smakc full of his lipstick, and poor Goliath is rich as can be and the one still standing and alive.
I guess Galidou sucked too hard now David (amd) is almost dead.
Poor Galidou, supporting the underdog under it's jockstrap just hasn't worked out at all.
I have a feeling David's paramour might be a bit "upset" again, and again, and again, and again, and again.
Did the idiot get anything correct ?
Were his correction to his incorrect comments that he corrected not needed anyway since even after the corrections he issued to himself he was still wrong?
I'll answer that.
YES.
Galidou - Monday, September 17, 2012 - link
http://www.techpowerup.com/reviews/NVIDIA/GeForce_...20% more performance than last gen for the same price one year and a half later isn't a big deal either. Sure you win on thermal and consumption constraints.
You don't even know me personally and still you have to insult my intelligence, that's what fanboys do... and that's far worse than lacking of judgement in my opinion.
I admit that AT LAUNCH the 7970 was worse than the gtx 280 compared to last gen parts but you have to consider what's coming out too. And we all know they have this kind of information, and estimation of the performance of the part for the price.
So right, they should of priced 7970 400$ but that would of made another war with Nvidia(which already sued AMD for price fixing between them) so this price might just reflect the return to normal for both companies. No more 4870 BIG DEAL, back to normal, not because AMD want to price it BADLY because they have been sued to do so....
Galidou - Monday, September 17, 2012 - link
You get the first shot on new technology, you price it higher, you lower the price when the new stuff comes out. Same laws for both companies. 4870 was an unknown mistake, the chip wasn't out and the preliminary tests showed it performing way less than when it launched.It was a precipitated launch. Prices had been fixed WAY before the final product. With drivers enhancements and such the 4870 performed WAY above what AMD was hoping for, it was a surprise to them. They couldn't play too much with the price because it was already out in the medias for a while. Shit happens, they have been sued for being lucky with their final products for price fixin and next gen cards AHD to go up in prices breaking the amazing deal they sold for.
chizow - Tuesday, September 18, 2012 - link
"I admit that AT LAUNCH the 7970 was worse than the gtx 280 compared to last gen parts but you have to consider what's coming out too."Finally, now was that so hard?
Galidou - Monday, September 17, 2012 - link
Worst increase in performance, not, gtx 680 is 20-25% average faster than gtx 580. Biggest increase in price, sure but do you know anything about price fixing between AMD and Nvidia, yep, the prices are fixed by both companies.Even if they were sued just before the days of radeon 4870 and gtx 280(thus explaining in part why the price of the 4870 wasn't adjusted to Nvidia because they were forbid to and were being checked) they continue to do that.
Galidou - Monday, September 17, 2012 - link
While speaking about all that, pricing of the 4870 and 7970 do you really know everything around that, because it seems not when you are arguing, you just seem to put everything on the shoulder of a company not knowing any of the background.Do you know the price of the 4870 was already decided and it was in correlation with Nvidia's 9000 series performance. That the 4870 was supposed to compete against 400$ cards and not win and the 4850 supposed to compete against 300$ series card and not win. You heard right, the 9k series, not the GTX 2xx.
The results even just before the coming out of the cards were already ''known''. The real things were quite different with the final product and last drivers enhancements. The performance of the card was actually a surprise, AMD never thought it was supposed to compete against the gtx 280, because they already knew the performance of the latter and that it was ''unnaittanable'' considering the size of the thing. Life is full of surprise you know.
Do you know that after that, Nvidia sued AMD/ATI for price fixing asking for more communications between launch and less ''surprises''. Yes, they SUED them because they had a nice surprise... AMD couldn't play with prices too much because they were already published by the media and it was not supposed to compete against gtx2xx series. They had hoped that at 300$ it would ''compete'' against the gtx260 and not win against i thus justifying the price of the things at launch. And here you are saying it's a mistake launching insults at me, telling me I have a low intelligence and showing you're a know it all....
Do you know that this price fixing obligation is the result of the pricing of the 7970, I bet AMD would of loved to price the latter at 400$ and could do it but it would of resulted in another war and more suing from Nvidia that wanted to price it's gtx 680 500$ 3 month after so to not break their consumers joy, they communicate A LOT more than before so everyone is happy, except now it hurts AMD because you compare to last gen and it makes things seems less of a deal. But with things back to normal we will be able to compare last gen after the refreshed radeon 7xxx parts and new gen after that.
Nvidia the ''giant'' suing companies on the limit of ''extinction'', nice image indeed. Imagine the rich bankers starting to sue people in the streets, and they are the one you defend so vigorously. If they are that rich, do you rightly think the gtx 280 was well priced even considering it was double the last generation... It just means one thing, they could sell their card for less money but instead they sue the other company to take more money from our pockets, nice image.... very nice..... But that doesn't mean I won't buy an Nvidia card, I just won't defend them as vigorously as you do.... For every Goliath, we need a David, and I prefer David over Goliath.... even if I admire the strenght of the latter....
Galidou - Monday, September 17, 2012 - link
I was wrong, Nvidia didn't sue over AMD, both companies were sued for price fixing but things are back now, anyway all this stuff is taking way too much of my time, you have your way of seeing things as facts, I have my way of seeing things as my opinion, I'll give you the benefit of the doubt because you're so much more intelligent than me and I don't care about the ultimate truth as I don't beleive in such a thing.Being sued back in 2008 in the times they were working on gtx2xx and 4870 series might explain the lack of information on each others and the reason why they couldn'T play with the price once they knew the surprise. They were probably forbid to adjust price based on each other performance for the benefit of the consumer. But the surprise of that SO small chip performing sometimes better than a gpu 110% bigger was a real shock for the small company.
CeriseCogburn - Wednesday, September 19, 2012 - link
You truly are an estrogen doused total licker bleeding red that no tamp can ever stop.Thanks for the pathetic entertainment.
Now you may whine some more in your sensitive little girl voice.
Galidou - Thursday, September 20, 2012 - link
Wow, chizow's acolyte is back. I guess it's his troll name and when he can'T stand it anymore he logs with CeriseCogburn to insult people so he Chizow's name remain clean.Who's whining, when I read you, it seems that's all you can do whine whine whine.... read everything you ever wrote in the last 6 months and that's ALL you do insulting people and whining.... look in the mirror dude.