Final Words

The Kindle Fire was great because it married decent software with decent hardware, at a reasonable price. Previous attempts at ~7-inch tablets made sacrifices in one or more of those areas. Amazon knew what it was doing and the Kindle Fire apparently sold quite well. The Nexus 7 executes the same formula, but with better components. The OS is miles better than what you get with the Kindle Fire, and as a Nexus device built by ASUS it's likely to be the first in line for major Android OS updates so long as Tegra 3 is up to snuff. The hardware is better as well. OMAP 4 was good for its time, but Tegra 3 is just faster. While the usefulness of those extra cores is debatable, clock speeds are higher and the added cores definitely don't hurt performance.

Finally the price point remains unchanged, at $199 the Nexus 7 is a tablet for those who are on the fence about owning a tablet. If you're able to carry around and use the iPad in lieu of a notebook, its $499 price tag is easily justifiable. If, however, the iPad is just an augment to your computing life then spending $499 becomes a tougher pill to swallow. The Nexus 7 brings that commitment level down considerably. For years Android tablet makers have gone after the iPad with comparable hardware, at a comparable price. While there have been some successes, the market for $499+ Android tablets will likely be cannibalized by Windows RT tablets come late this year. The Nexus 7 takes Android into a space that it's quite comfortable with. Subsidized $199 Android phones sell all of the time, and the Nexus 7 delivers a mini-tablet experience at that same price point.

The screen isn't big enough for everyone, but if you're fine with (or better yet, really want) a 7-inch tablet, the Nexus 7 is great. It's well built, has good hardware and is priced perfectly. The only downside is really the limited (and not expandable) internal storage. The lack of expandable storage keeps the Nexus 7 from winning a higher level accolade, but the rest of the package is enough to earn our bronze Editor's Choice award.

The Nexus 7 isn't just a great Android tablet, it's a great tablet.

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  • chrnochime - Thursday, July 26, 2012 - link

    Great product for those who don't mind reading on a 7" screen, but for me even the 10" gets tiring after a while, though considerably less so than a 7".

    I am amazed at those who are able to read the tiny texts on a 7" for a prolonged period of time. Tried that with a 10" and couldn't last more than 1hr. Uh.
  • amdwilliam1985 - Thursday, July 26, 2012 - link

    Tell that to the girls who are reading on iPhone with 3.5", I can barely see the tiny texts on their screen.
    Going from 3.5" to 7" will 4x their reading area, will make a heavenly difference for them.
  • jamyryals - Thursday, July 26, 2012 - link

    What does being a girl have to do with it? I read books on my 4s quite often when traveling. Last time I checked I was a man... Yup, still am.
  • amdwilliam1985 - Friday, July 27, 2012 - link

    Sorry to bring girls into the topic.
    I'm only saying that because I see a lot of girls in NYC subways with iPhone 4/4S. Most guys I saw in NYC subways are with bigger phones. Just reporting my observation.

    And the point of the topic is that if people can read on 3.5", then reading on 7" will be a dramatic(4x) improvement.
  • Akilaehunter - Thursday, July 26, 2012 - link

    Every buy a paperback with uncomfortably small lettering? Or even a hardcover that tries to look artsy by using an inconvenient font?

    All (worthwhile) e-readers and e-reader apps allow for margin size, text size, and font style changes.

    Argument is invalid; You can read a book on a 4" screen as optically comfortably as on a 10" screen, you'll just wear out your fingers flipping resized pages.
  • chrnochime - Thursday, July 26, 2012 - link

    It's not invalid; I'd rather not have to enlarge everything and scroll a whole bunch just to read one 8" x 11" webpage.

    Yes I can actually see the texts all shrunken on a 7", but I have no intention to torture myself in doing so. Rather spend that time on something more productive.

    Besides I *did* say it's a great device didn't I?

    And not all e-readers are stuck in 7". The Amazon DX is 10" which I also have, so.
  • Akilaehunter - Friday, July 27, 2012 - link

    Webpages, you're 100% right. I don't own a 10" tablet and even in landscape mode on a 7" many webpages can get uncomfortably small. Plus the scrolling.

    Still, if the nook/kindle app is uncomfortable to read books with it's one's own fault for not making it comfortable with the many combinations of size options.
  • CeriseCogburn - Sunday, July 29, 2012 - link

    It's never comfortable as the screen needs to be closer so the eye fry syndrome overtakes any blurry eyed goon who can't read small text.
    I suspect a far sighted elderly person with bifocals can hold it at arms length and "telescope" in to the text, but then, have never seen that.

    Next we'll have a flurry of articles analyzing peeps with facial skin cancer then we'll have the scare articles that quote the hidden study.

    In the mean time the tiny teens and teeny texts can increase corporate visine profit margins.

    They should call these devices "fryballs!"
  • Super56K - Monday, July 30, 2012 - link

    Yes, because before e-readers/tablets all the books I purchased were 10" + in physical size, and I had to hold mass market paperbacks 5" away from my face to read the tiny words. You're a feisty one Cogburn.
  • Akilaehunter - Thursday, July 26, 2012 - link

    First off, this is my first article response, though I've been lurking since 2004.

    A nitpick to start things off: I know this site tests a ton of mobile hardware so why are some models shown for some tests in an article and not others -in the same article- as comparisons? For instance, my Droid Razr Maxx is in a few comparisons (not this article) but not all. Should maybe be a database cataloguing them all, ala the gfx card benches section? (Or if there is I'm too dense to see it...)

    Otherwise, excellent article as always. Especially interested in how the flash storage is the main bottleneck now. Tegra 3 could be a beast at multitasking if all its cores are accounted for, but would then get strangled by IO as soon as it is told to multitask- something a multi-core cpu should be amazing at.

    Lot to think about. :D

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