The Apple iPad Review (2012)
by Vivek Gowri & Anand Lal Shimpi on March 28, 2012 3:14 PM ESTVivek's Impressions
Over the last two-plus years, I’ve had an interesting relationship with the the iPad. I never intended to buy the original iPad, but I ended up getting one simply because the "oooh shiny" factor was too much to resist. It was a little buggy, a little slow, and mostly useless. In a footnote that may or may not be related, I returned it 12 days later.
After my experience with the original iPad, I was keen on revisiting the experience a year later with the iPad 2. I appreciated the industrial design and performance boost, along with the thriving iPad-specific application ecosystem, though I noted that the XGA display wasn't aging well. I said I wanted to give it a shot at being a real productivity device, and bet that I wouldn't end up returning it. Thankfully, I'm not a betting man, because if I was, I would have lost my money. I used it a lot the month I got it, as well as the month leading up to my iOS 5 review, but other than that, it ended up sitting around my house until I sold it in December. It just didn't function properly in my usage model, nothing about a tablet fit into my workflow.
And it wasn't just the iPad; I had more than a dozen other tablets go through my hands over the last 12 months. iOS, Honeycomb, webOS (R.I.P.)...it didn’t really seem to matter, I just couldn’t get a tablet to feel like anything other than an accessory that made my computing setup that much less streamlined. I've heard Anand and Brian convey similar thoughts multiple times over the last couple of years. We're writers; as devices without keyboards, tablets work for us as laptop replacements roughly as well as wheel-less bicycles would do as car replacements.
Regardless of that minor concern, I ended up at an Apple Store on the launch day of the new iPad for the third year in a row (at 6AM, no less). And for the third year in a row, I ended up purchasing the latest and greatest in Apple slate computing. It's relatively rare to see Apple compromise form factor in favor of more screen, more GPU, and more battery, but Apple breaking from the tradition (philosophy?) of sacrificing anything and everything at the alter of thinness has resulted in a device that's actually very interesting.
I liked the iPad 2 hardware. It was a better tablet experience than the original, and the new iPad builds on that. Adding the Retina Display and LTE gives the form factor a breath of fresh air, but there’s another 16,000 words describing how and why. The main points: it’s new and it’s great to use, but the question is (also asked by Anand), will I be using this in six months? The answer for the original iPad was a resounding no; for the iPad 2, the answer was still no, but getting there. The new iPad? We’ll see.
The new iPad comes into my life at an interesting point—I got rid of my MacBook Pro because I felt like changing things up, and since then I’ve been bouncing from notebook to notebook (mostly review units) for the last eight weeks. With my mobile computing situation in flux until the next MacBook Pro launch, what better time to see if the iPad can really fit into my life?
To find out, I picked up a Logitech keyboard case for it, one that turns the iPad into something approximating the world's greatest netbook. Early returns are promising, I've gotten more written on the iPad in the last two days than I did in the entirety of the 9 months I owned the iPad 2. Shocking, that having a keyboard would make it easier to write, but in all seriousness, it allows me to be as productive on the iPad as I might be on a netbook. Probably more so, in fact. Also helping the case: dumping Google Docs Mobile (mostly terrible) for Evernote (less terrible). Multitouch gestures make switching between tasks less of a pain and the screen is finally crisp enough for the iPad to be a viable ebook reader. The new usability enhancements and the keyboard have significantly changed the usage model for me, now to the point where it has a daily role as a primary mobile computing device.
I don’t know how long it’ll last, but finally, the iPad is actually playing a meaningful part in my life.
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jjj - Wednesday, March 28, 2012 - link
Testing battery life only in web browsing ? Maybve that would be ok for a 100$ device.As it is the battery tests are prety poor,you do video playback when every SoC out there has a dedicated decode unit and that test is only representative for vid playback.Here the most important test should have been battery life when both GPU and CPU are loaded and not including that seems like an intentional omission to avoid makiing the device look bad.There are a lot of other things to say about the review,too many but one thing has to be said.
This is a plan B or plan C device.The screen is the selling point,is what had to go in,they didn't had 28/32nm in time and had to go for a heavier,thicker,hotter device with a huge chip (CPU speed is limited most likely by heat not so much power consumption,ofc both are directly related).Apple had to make way too many compromises to fit in the screen,no way this was plan A.
tipoo - Thursday, March 29, 2012 - link
I would have liked a gaming battery life test as well.PeteH - Thursday, March 29, 2012 - link
Beyond even that, I'd like to see a worst-case battery life (i.e. gaming, max brightness, LTE up, etc).Also, it'd be really interesting to see how brightness impacts battery life. Maybe the web browsing test at 20%, 40%, 60%, 80%, and 100% brightness. Of course that would probably delay the review by several days, so it might not be worth it.
Anand Lal Shimpi - Thursday, March 29, 2012 - link
We did a max brightness test, however a gaming test would be appropriate as well. I will see if I can't run some of that in the background while I work on things for next week :)Take care,
Anand
SimpleLance - Wednesday, March 28, 2012 - link
The biggest drain for the battery comes from the display. So, if the iPad will be used for hotspot only (with display turned off), you will get a lot of hours from it because it has such a huge battery.But then, using the the iPad just for a hotspot would be a waste of that gorgeous display.
Very nice review of a very nice product.
thrawn3 - Wednesday, March 28, 2012 - link
Am I the only one that feels the max brightness is more important in day to day use of a highly portable device than DPI and color accuracy?I absolutely would love to have all of these three be excellent but I think for a tablet or small laptop Max Brightness and DPI are higher priority than color accuracy. This is exactly what the ASUS Transformer Infinity is supposed to be but I would prefer it on a real laptop.
I care about color accuracy too but I am perfectly fine with needing a desktop monitor and trading brightness there since it is in a stable environment until we hit the technological level that will allow all these elements to be combined. Maybe quantum dot display technology in the future?
One thing I have to give all these new displays is that they FINALLY have gotten the wide viewing angles thing right and I will be so happy to get this into the rest of the market.
seapeople - Tuesday, April 3, 2012 - link
Would you really prefer a bright 1366x768 TN panel with 200 contrast ratio on a 15" laptop over a less bright IPS Ipad screen with much better resolution, DPI, color accuracy, and viewing angle?vision33r - Wednesday, March 28, 2012 - link
The screen is really gorgeous when you shoot raw with any DSLR and view it in iPhoto.ol1bit - Wednesday, March 28, 2012 - link
I just bought a Asus Transformer Prime, and your review was spot on with what I decided. I can not live with IOS and using Android for 3 years.Just the simple stuff was my decision:
1. Freedom of Android, file transfers, etc. No Itunes requirement.
2. MicroSD
3. Kewl keyboard
4. Live Wallpaper.
5. A real desktop, separate from my applications.
6. 32GB versus 16GB
7. Gorilla Glass (yes, true. My original droid lived in my pocket 2 years no scratches, my HTC Rezound scratches the first 2 weeks).
8. Asus (love their MBs)
9. Nivida (love their GPUs)
What I will miss:
1. Ipad 3 Display.
darkcrayon - Thursday, March 29, 2012 - link
1. iTunes is no longer ever needed for an iOS device. I consider the option of a first party desktop sync solution to be an advantage now that it's not a requirement.7. It seems likely the new iPad uses Gorilla Glass or Gorilla Glass 2...
9. Odd that you'd love nVidia's GPUs when they've been pretty much the bottom of the performance barrel for ARM device graphics, even excluding Apple's SoCs (which have lately been using the fastest GPUs in the industry by far).