A Brief History

Apple’s affair with cloud services started way back in 2000 when they introduced iTools, a collection of free web-based services to Mac users. In 2002, iTools was renamed to .Mac with upgraded features, new backup tools and a copy of McAfee Virex. The upgrade also brought along with it a rather hefty subscription fee of $99/year, which was frowned upon by the Mac user community.

Subsequently, in June 2008, Apple rebranded .Mac as MobileMe. It let users seamlessly sync their mail, contacts, calendars, and bookmarks and other system data across multiple devices. Even with the inclusion of services like the MobileMe Gallery and Find My iPhone, the $99/year price tag was hard to justify in light of competing cloud-based services like Dropbox, Gmail, Picasa and several others that offered similar or much better functionality for free. MobileMe got off to a very bumpy start with frequent outages and less than stellar performance; its been widely regarded as one of Apple’s most prominent failures in recent times. In fact, cloud services have historically been an area where Apple has been unable to succeed. But can Apple get it right the fourth time with iCloud?

Given the industry’s to move towards cloud-based storage and services, it was only a matter of time before Apple leveraged its massive iOS user base and the tremendous success of the iTunes Music Store, App Store and iBookstore to let users store their data and media in the cloud and allow them on-demand access to it across devices. iCloud aims to do just that by building on MobileMe and correcting some of its flaws.

What is iCloud? How does it work?

iCloud essentially aims to be what MobileMe should have been from day one. A seamless way to store your content in the cloud, have it sync across all your devices, and give users access to their content on-demand. iCloud backs up a wide variety of content from your iOS devices and your Mac and keeps it intelligently synced across all of them. More importantly, iCloud and all its web applications are free. Each iCloud account comes with 5GB of storage space, with yearly subscription plans for additional storage ($20 a year for 10GB, $40 a year for 20GB, and $100 a year for 50GB). Unlike MobileMe, iCloud is tightly integrated with iOS 5 right from the time you start your device.

Building on the success of Find my iPhone, iCloud also includes support for Find my Mac in conjunction with OS X Lion (10.7) - at the moment, Apple does not appear to be interested in extending iCloud functionality to Snow Leopard. Lion features an updated preference pane for iCloud that lets users control features like PhotoStream, Back to My Mac and Find My Mac in addition to the usual stuff. Additionally, the iCloud pane on the Mac also lets you manage your storage and see exactly how much space is being used by all the devices being backed up to iCloud.

For more on how iCloud works with Macs and Windows PCs, check out the companion piece to this review.

Another feature called iTunes Match is also a part of iCloud and lets users mirror their iTunes libraries on iCloud for an annual fee of $29.99. So regardless of how and where you’ve gotten your music from, if its there on the iTunes Store, it automatically gets legalized and added to your account as 256Kbps AAC rip. Any song from your library for which there isn’t a match on the iTunes store gets uploaded to iCloud as is, and can be downloaded to any of your other devices. iTunes Match is currently capped at 25,000 songs, which should be more than enough for even the biggest audiophiles. This feature should be enabled in iTunes 10.5.1, which according to Apple should be here by the end of the month.

iMessage: Apple's Own BBM iCloud: iOS 5 Integration and Store Updates
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  • Brian Klug - Tuesday, October 18, 2011 - link

    That's true, however we've measured and talked about the size of iMessage messages - read/delivery reports are 53 bytes (which is literally almost entirely just overhead from JSON and APNS), and messages range upwards in size from there up to 853 bytes before being fragmented across a few different APNS.

    By that math, it's going to take 245,856 maximum length (853 byte) iMessages to eat up your 200 MB data plan.

    -Brian
  • steven75 - Monday, October 31, 2011 - link

    iMessage defaults back to SMS if it hasn't been sent after X seconds. In theory, this means you shouldn't have to worry about congestion because Apple thought of this for you.
  • FoTacTix - Tuesday, October 18, 2011 - link

    I was hoping for a battery life comparison in the review. Maybe I missed it? My battery life seemed to be much worse with imessage turned on on my Verizon iPhone 4.
  • Dug - Tuesday, October 18, 2011 - link

    Great review!

    The most important update for me was mirroring to the Apple TV, and I think Apple would sell millions of Apple TV's if they promoted this.

    I enjoyed airplay before, but now that it works with every app is incredible.

    I enjoy being able to put everything through my stereo and TV. Things like Pandora, MOG, videos, games, etc. is so nice and very easy. Garage Band is actually fun now that I don't have to plug into my stereo. No other product can come close to this. I have several Apple TV's now throughout the house and can control everything from my iPad.

    It makes me wish that they made a 16x9 iPad. (But with my TV's I'm able to do a little stretch so it's not so bad)
  • jsd6 - Tuesday, October 18, 2011 - link

    You can easily delete items from Reading List - swipe to delete on iphone/ipad, click the "X" icon on desktop Safari.

    You can do Wifi sync without being plugged in - it just isn't automatic. The wording on the iDevice is definitely confusing. As soon as your device is within wifi range of your Mac, the device will show up in iTunes as if it were connected via a cable. You can click Sync on iTunes, or initiate it from the phone. I've actually found to be too slow for my tastes so I stick with the cable. At least now the phone is still usable while the syncing is happening. That's a big step in the right direction!
  • Galatian - Tuesday, October 18, 2011 - link

    The one thing that really made me angry about the iOS update was the removal of the multitouch gestures for iPad 1 owners. I mean it worked in iOS 4 through an Xcode developer account, so Apple can't even say that the hardware is not powerful enough, like they do with Siri.

    What is even worse is the fact that they changed their website AFTER the update has been releases and people started complaining on their support forum. Now the American site states it is an iPad 2 feature only. Strangely enough the UK, Canadian, German, ... still quote the general iPad.

    Also the change log for iOS 5 update never mentions this to be an iPad 2 only feature.

    Apple has been known to artificially outdate their products, but they have down so quietly. This time they actually announced something and are now quietly changing stuff so it fits their business model...dumb move if you ask me.
  • steven75 - Monday, October 31, 2011 - link

    I agree there was not a good reason to do that. I wouldn't want to be without multitouch gestures on an iPad. I never use the home button except to turn it on.
  • lurker22 - Tuesday, October 18, 2011 - link

    So there is no fix?

    I have to remember to send messages to people using their email address in order for it to be sure and deliver to all their iOS device? Which means I have to know what phones all my friends use which is nuts.

    Why doesn't iMessage just route imessages sent to a cell number to all the values associated with the apple ID?
  • name99 - Friday, October 21, 2011 - link

    Truth is, there are a HUGE number of rough edges associated with iCloud and all the related services. A different set of examples would be the duplicates of events in calendars, or the duplicates of contacts in Address Book; and there is no consistent mental model for how data is supposed to behave "in the cloud and on devices". Mail behaves one way, calendars and contacts another, iTunes music a third --- and I don't think any human understands how Notes are supposed to behave.

    My HOPE is that this is all teething troubles --- Apple was faced with a deadline --- they needed to get iPhone 4S out by a certain date --- and iCloud was rushed before various bits were quite ready. If this is so, hopefully we'll see the worst discrepancies resolved in iOS5.1 and OSX 10.7.3 in three months or so.
    And if not --- well, that is NOT a good sign. Apple's whole value proposition is, of course, "it just works". And while Android seem unlikely to compete on that front soon, it is possible (not inevitable, but possible) that MS might actually get it right in Win 8, right enough at least to become the new press darling, the company whose cloud offerings make sense, unlike Apple whose every product behaves poorly and inconsistently across the cloud.
  • unixfg - Wednesday, October 19, 2011 - link

    I don't really understand your claim here:

    "So regardless of how and where you’ve gotten your music from, if its there on the iTunes Store, it automatically gets legalized and added to your account..."

    Do you mean to imply there is no distinction on Apple's servers as to the source of your Music? I know the AAC files you buy have a tag linking it to your account, and can't imagine they wouldn't keep track of the source.

    That aside, I don't see how it would "legalize" anything. I'm a huge fan of your articles, and hate that this is the first time I've felt the need to register and comment, but...

    <citation needed>

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