A Brief History

Apple’s affair with cloud services started way back in 2000 when they introduced iTools, a collection of free web-based services to Mac users. In 2002, iTools was renamed to .Mac with upgraded features, new backup tools and a copy of McAfee Virex. The upgrade also brought along with it a rather hefty subscription fee of $99/year, which was frowned upon by the Mac user community.

Subsequently, in June 2008, Apple rebranded .Mac as MobileMe. It let users seamlessly sync their mail, contacts, calendars, and bookmarks and other system data across multiple devices. Even with the inclusion of services like the MobileMe Gallery and Find My iPhone, the $99/year price tag was hard to justify in light of competing cloud-based services like Dropbox, Gmail, Picasa and several others that offered similar or much better functionality for free. MobileMe got off to a very bumpy start with frequent outages and less than stellar performance; its been widely regarded as one of Apple’s most prominent failures in recent times. In fact, cloud services have historically been an area where Apple has been unable to succeed. But can Apple get it right the fourth time with iCloud?

Given the industry’s to move towards cloud-based storage and services, it was only a matter of time before Apple leveraged its massive iOS user base and the tremendous success of the iTunes Music Store, App Store and iBookstore to let users store their data and media in the cloud and allow them on-demand access to it across devices. iCloud aims to do just that by building on MobileMe and correcting some of its flaws.

What is iCloud? How does it work?

iCloud essentially aims to be what MobileMe should have been from day one. A seamless way to store your content in the cloud, have it sync across all your devices, and give users access to their content on-demand. iCloud backs up a wide variety of content from your iOS devices and your Mac and keeps it intelligently synced across all of them. More importantly, iCloud and all its web applications are free. Each iCloud account comes with 5GB of storage space, with yearly subscription plans for additional storage ($20 a year for 10GB, $40 a year for 20GB, and $100 a year for 50GB). Unlike MobileMe, iCloud is tightly integrated with iOS 5 right from the time you start your device.

Building on the success of Find my iPhone, iCloud also includes support for Find my Mac in conjunction with OS X Lion (10.7) - at the moment, Apple does not appear to be interested in extending iCloud functionality to Snow Leopard. Lion features an updated preference pane for iCloud that lets users control features like PhotoStream, Back to My Mac and Find My Mac in addition to the usual stuff. Additionally, the iCloud pane on the Mac also lets you manage your storage and see exactly how much space is being used by all the devices being backed up to iCloud.

For more on how iCloud works with Macs and Windows PCs, check out the companion piece to this review.

Another feature called iTunes Match is also a part of iCloud and lets users mirror their iTunes libraries on iCloud for an annual fee of $29.99. So regardless of how and where you’ve gotten your music from, if its there on the iTunes Store, it automatically gets legalized and added to your account as 256Kbps AAC rip. Any song from your library for which there isn’t a match on the iTunes store gets uploaded to iCloud as is, and can be downloaded to any of your other devices. iTunes Match is currently capped at 25,000 songs, which should be more than enough for even the biggest audiophiles. This feature should be enabled in iTunes 10.5.1, which according to Apple should be here by the end of the month.

iMessage: Apple's Own BBM iCloud: iOS 5 Integration and Store Updates
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  • ddarko - Tuesday, October 18, 2011 - link

    "Unfortunately, iTunes Wi-Fi Sync asks that your phone be connected to a power source for the feature to work. This shouldn’t be too hard to grasp considering the massive power drain issues people would have inevitably faced had it not been otherwise."

    A quick but notable clarification in the review which gives the impression the wi-fi sync function requires a device to be powered to work. It needs to be plugged in to work automatically once a day. However, a device can manually be synced over wi-fi without being plugged in. Go to settings -> general -> iTunes Wi-Fi Sync and hitting the Sync Now button.
  • darkpaw - Tuesday, October 18, 2011 - link

    On the last pic in the find my friends section, you blurred out the account name at the top,. but not where it appears again at the bottom of the screen.
  • teetee1970 - Tuesday, October 18, 2011 - link

    You mentioned the newton force etc to take a picture. You can actually take pictures now with the headset using the up volume button. So you could hook up to a tripod etc or set the phone down somewhere and click away as fast as you can press the buttons on the headset. You could probably use a bluetooth up volume button too.
  • Guspaz - Tuesday, October 18, 2011 - link

    I've yet to have WiFi sync actually automatically sync my phone when plugging it in for the night. Perhaps iTunes must be left running on the computer, but that kind of defeats the purpose of automatic sync; I'm not going to leave a bloated app like iTunes running 24/7 just in case my iPhone decides to sync.

    If this is a requirement, WiFi sync will be largely useless for me until they can at least have a service launch iTunes on the PC when the phone wants to sync.
  • ddarko - Tuesday, October 18, 2011 - link

    Yes, iTunes has to be running for the wi-fi sync to initiate automatically. No, the iOS device won't launch and then quit iTunes.

    One other thing I've noticed is that leaving iTunes running with wi-fi sync enabled is an enormous power drain on the battery on my iPhone 4. I've noticed my fully charged phone will be down to 40% charge by the morning. Of course, if you leave the iPhone plugged in all night, it will still be fully charged in the morning but apparently, there's a lot of power-draining activities going on between iOS device and computer during the night. This is one reason I've decided not to use auto wi-fi sync since I don't want to keep iTunes running and unnecessarily using power overnight. I still like the wi-fi sync option a lot but I manually sync wirelessly and then quit iTunes.
  • Geigco - Tuesday, October 18, 2011 - link

    I was a Palm/WebOS junkie since it came out.

    "A company that executes consistently may not be competitive on day 1, but after a couple years of progressive iteration it may be a different beast entirely." sums up what WebOS failed to do successfully.
  • ltcommanderdata - Tuesday, October 18, 2011 - link

    Thanks for including results from previous iOS versions to see the evolution in performance as well as the analysis of iPhone 3GS and iPad 1 performance.

    http://www.barefeats.com/iph4s01.html

    I was wondering why GPU benchmarks weren't included? The results at Barefeats show that Apple seems to have much improved GPU drivers in iOS 5 compared to iOS 4.3.5. Devices seem to show around a 25% improvement in GLBenchmark for instance. It would be good if you could validate this result in GLBenchmark and GLview as well as add in the iPhone 3GS which Barefeats is missing.

    And do you know how GLBenchmark's online results database reports it's scores? For each device, in the details they seem to list multiple GPU driver and OS versions, which makes me think they are using a running average of submissions. Seeing performance changes with OS version, that would make he GLBenchmark online database very inaccurate. It's great that you are able to run the benchmarks on your own devices so that the results are unambiguous.
  • MyTechLife2 - Tuesday, October 18, 2011 - link

    I haven't seen many comments about the disadvantages of using iMessage. Here's some I've noted:

    iMessage costs more when not on wi-fi. I pay a flat $6 per phone for everyone in my family to have UNLIMITED SMS/MMS. Or if I use iMessage while away from Wi-Fi, it counts against my LIMITED $15/200MB per phone data plan.

    Also, I've found SMS to be more reliable than data service in congested and rural areas. Try posting a Facebook status update or any other data service from a crowded football stadium, vs. using SMS. SMS always wins.
  • lukarak - Tuesday, October 18, 2011 - link

    Most people don't have it like that. But then again, most normal people use Whatsapp. It has really been a revolution for me and my friends.

    P.S. I have 50 sms free per month, and 1GB of traffic.
  • repoman27 - Tuesday, October 18, 2011 - link

    iMessage packets are very small though. You would have to send on the order of 8000 iMessages per month to use even 1% of your 200MB plan. I'm guessing concerns regarding data plans are also the reason why Apple implements compression for iMessage MMS's when even one client isn't on Wi-Fi.

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