Launchpad

Launchpad is Apple’s new application launcher. It’s heavily influenced by iOS’s Home Screen and anyone who has used iOS will be familiar with Launchpad’s functions. Launchpad acts as an individual application so you can add it to Dock (though it is there by default) or you can launch it using a specific gesture, or simply Spotlight it. Once you trigger Launchpad, you're shown all of your Mac's programs in a tile layout identical to iOS's Home Screen, and its behavior is as expected: apps can be moved into folders, and can take up multiple pages which can be navigated using your touchpad or your mouse.

In all honesty, I find Launchpad to be fairly useless. I’ve been using Lion since the first Developer Preview and I’ve only used Launchpad a handful of times. There are a number of faster ways to launch an app, especially Spotlight. Maybe I’m a slave of my old habits but... I don’t find any use for Launchpad. It's one of the less successful iOS imports - it doesn’t fit in, nor does it bring anything truly new, since the Stacks feature has been doing same thing for a while now.

A Stacks view of the Applications folder. Look familiar?

Launchpad may, however, offer more utility on a laptop with multitouch trackpad because it is easy to trigger it with a gesture. On a desktop, the only way to open Launchpad is to either click it in Dock or use Spotlight, unless you have the Magic Trackpad. This even applies to Magic Mouse, although it is possible to add gestures using third party software. Making it so hard to access takes away its usability. Why would I open Launchpad to launch an app when I could open the app I want to open straightaway? 

What I find the most irritating is that Launchpad does not recognize your existing folders. For instance, I have my Adobe apps neatly in Adobe CS5 folder, so they don’t take up my whole applications folder when I’m browsing it (very annoying with Stacks). I would have to group them again just for Launchpad. Call me lazy, but there are so many other ways to launch an app which doesn’t require that, and I think I will stick with them.

I can see Launchpad working well for users that don't have that many applications on their Mac however. With a single page of icons, Launchpad may be a more consumer-friendly way to launch applications. Perhaps this is Apple's way of introducing iOS users who've never owned a Mac to launching apps in OS X?

Full Screen

Safari in full screen

For people who have used Windows, making windows full screen may not seem like a big feature since it has been included in Windows for ages. In fact, it may sound a bit laughable considering that it has taken Apple this long to integrate any OS wide full screen feature to OS X. However, as usual, Apple likes to reinvent the wheel and do things differently than others, and full screen is no exception.

Apple’s approach is a bit more than just a maximize button. Earlier in this article, we talked about Mission Control and how it works. Basically, full screen windows act as individual Spaces. If you make a window full screen, it will create an own Space for that window. That way you don’t have to to exit from full screen when you want to change the window, you simply use the gestures to scroll between Spaces or use Mission Control. The end result is a truly monolithic experience where you're only interacting with one application at a time, and even then the resemblence to iOS is quite strong since full screen mode does away with the Dock and the OS menu bar.

In my opinion, Apple’s approach makes usage of full screen a little more complicated than in Windows but at the same time, full screen applications are more usable. You don’t need to minimize your full screen window in order to use other windows. You can also work with multiple full screen windows effortlessly. Full screen is not a big deal for desktops with hi-res screens since you have the screen estate for multiple windows but in a laptop, especially 13” and smaller, Full Screen can take better advantage of every single pixel on your screen.

There is one huge limitation though: running apps in full screen in multi-monitor setup is unusable. You simply cannot run an app in full screen in the other monitor while using another app in the second monitor. When in full screen mode, the other screen will only have the grey background, you cannot move any windows there nor launch any new apps. For example, you cannot run Mail in full screen in your second monitor while browsing Safari on your main monitor. And this is not the only issue. If you have a window on your second screen and make it full screen, it will be full screen in your main monitor. Essentially this means you cannot run apps in full screen in your second monitor, which is really a shame for people with multiple monitors. This is even present with QuickTime Player, you cannot use it to play movies on your TV for instance without making it your main monitor. Luckily this is only limited to QuickTime, and other players with their own full screen modes work fine.

Apple’s full screen approach definitely has its pros and cons over Microsoft’s but overall it’s a crucial feature for OS X and it’s surprising that it has taken this long for Apple to add it. 

Mission Control Multitouch
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  • GotThumbs - Wednesday, July 20, 2011 - link

    Apple has recognized the money maker it has with its App Store (Or can we now call this an application store). I'm not a mac user and most likely never will be, but I have to say their business model works very well for squeezing income from every corner of their empire. The IOS app store has been a huge money maker (30% of every purchase adds up quickly) and now Apple is moving the same business model to its computers. Apple does have a tendancey to repackage and sell its products in various versions, but with the same underlying technology (develop once, repackage multiple times). True to form, all the apple fans will swarm around and gladly deposit their coin into the machine.
  • GotThumbs - Wednesday, July 20, 2011 - link

    Realistically, They should give away their OS to invite more users, who will then shop their true money maker....the app store. Kinda like a drug dealer would give the first taste for free. :-)
  • ltcommanderdata - Wednesday, July 20, 2011 - link

    Apple's CFO Peter Oppenheimer has already said they operate the App Store as a break even venture, ie. their 30% cut basically goes directly to operating expenses. Unless you believe their CFO is actually lying to investors at shareholder meetings in which case you should report this and your evidence to the SEC.
  • GotThumbs - Wednesday, July 20, 2011 - link

    $1,634,000,000 in revenue from Other Music Related Products and Services (3)

    (3) Includes sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories

    Lets not be too naive.
  • ltcommanderdata - Wednesday, July 20, 2011 - link

    The App Store no doubt generates revenue for Apple, but how much profit do they actually make?
  • steven75 - Friday, July 22, 2011 - link

    Please educate yourself. As much as you might think it, yuo aren't smarter than the SEC.
  • GotThumbs - Wednesday, July 20, 2011 - link

    I think ALL investors are looking for profits, and if Apple happens to turn a profit through their iTunes store (whoops), do you really think the investors will be angry about the white lie?
  • Taft12 - Wednesday, July 20, 2011 - link

    Accountants can paint a revenue picture to look any way they want it to. Look no further than "Hollywood Accounting" in the movie industry. Don't take that break even comment at face value.
  • parlour - Monday, July 25, 2011 - link

    I would call up the SEC and tell them about your great insight. If what you are saying is true Apple is in deep, deep trouble.

    In reality it would be stupid for Apple’s CFO to lie about something like that, not worth the trouble at all.
  • Puppies04 - Wednesday, July 20, 2011 - link

    $1,634,000,000 just to break even! Sheesh that is some massive overhead.

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