Meet the Contenders - Nook Color

The Nook Color is an interesting case. It’s technically an e-reader, and the included Android ROM never lets you forget that. But the spec-sheet says differently. A 7” 1024x600 IPS display, an OMAP3 SoC, and Android 2.2 for $249? Sounds like a budget tablet to me. 

On a hardware level, that’s basically what it is. As with most tablets, the front face is screen dominated, with a slightly larger-than-normal raised bezel and a stylised N beneath the display acting as the home button. The design of the Nook Color was handled by Yves Béhar and his team at fuseproject, one of the leading industrial design firms in the country. 
 
You’d expect a device coming out of an elite design studio to have a very polished design, and the Nook Color definitely does. The design elements are very cohesive, with a final product that is at once attractive and very functional. The bezel is rendered in a metallic-look matte dark gray plastic, with a near-black rubberized back cover. Connecting the front and back faces is a matte silver rim around the four sides of the device, acting as a plastic band holding the device together. It’s a nice look, with slightly cooler shades of gray (probably 3-5% saturation of blue), and more importantly, the rounded edges make it very comfortable to hold, almost like a thin hardcover book. Almost makes you wonder if they meant for you to read books on it...
 
 
But the most notable industrial design feature of the Nook Color has to be the nook (for lack of better word) in the bottom left corner. It’s like a larger version of the through-holes you can find on some MP3 players and cell phones, but with basically no function beyond housing the microSD card slot (unless you really are planning on attaching a 7” tablet to a lanyard.) It’s more of a design quirk, one that adds a bit of character to the device, but an aesthetic element through and through. I’m a fan; it does a lot to break up the monotony that most tablets, especially ones with large bezels, suffer from while also making an amusing play on the Nook’s name.
 
The buttons and ports are built into the silver colored band, with the power button on the left side near the top, and the volume buttons near the top on the right side. The headphone jack is on the top and the microUSB on the bottom, as God intended them. The microSD card slot is built into the edge of the “nook” on the backside, under a flap bearing the Nook logo. 

Overall, the Nook Color is bigger and heavier than the Galaxy, but that gives it a more significant feel in hand, and it definitely feels more durable and rugged than most of the other tablets out there. This is a combination of the larger bezel, the rubberized back, and the high quality matte plastic, and a welcome one. It’s a $250 device that really doesn’t look or feel like it. 
 
Unfortunately, the spec sheet sheds some light on why it’s so much cheaper than the Galaxy. Let’s start with the CPU - it’s an OMAP3 processor, which means Cortex A8 and PowerVR SGX 530. So far so good. Specifically, it’s the OMAP 3621, an 800MHz part that is the basis of TI’s eReader platform. Okay, so an 800MHz A8 isn’t going to set the world ablaze, but it’s definitely livable, especially if we’re planning on tossing a bare-bones ROM onto this thing. Here’s the weird part. Like the Droid 2, the 3621 uses an IVA 2 DSP decode chip, and it can only do SD resolution video decode. So no 720p video. 
 
Which is kind of a pity, because the display is gorgeous. It’s a 7” IPS WSVGA panel with a great contrast ratio, but we’ll get to that in a bit. Rounding out the rest of the specs, we see 512MB RAM, 8GB of onboard flash storage plus the microSD expansion slot, 802.11g wireless, an 8 hour battery, and a distinct lack of any cameras. 
The Need For Budget Tablets Rooting the Nook Color
Comments Locked

89 Comments

View All Comments

  • mrnuxi - Wednesday, May 25, 2011 - link

    Just checked and it's no longer available. Too bad, woulda bought one.
  • Hrel - Wednesday, May 25, 2011 - link

    I do not understand how you can have an article, particularly one targeted at budget tablets, and not include Archos. Seriously! WTF! Archos, you guys need to check them out cause apparently you've never even heard of them. They really are the ONLY viable choice for tablets from 3-10inches.
  • VivekGowri - Wednesday, May 25, 2011 - link

    Still waiting on a review unit, but based on my experience, I wasn't impressed by what I saw from them. I did like the 101, especially for the price, but the 70 wasn't very good. I'm not sold, I need to see more features and better screens from them before they can seriously contend in the Android tablet game.
  • MobiusStrip - Wednesday, May 25, 2011 - link

    GPS. Any list of tablet specs should indicate whether it has GPS.
  • notty22 - Wednesday, May 25, 2011 - link

    For 350.00 you can get the Ipad (1) refurbished. Thats with new battery, shell. Just bought 1 for the living room coffee table. Holds up well to the 500 dollar Ipad 2 in most respects.
    http://store.apple.com/us/browse/home/specialdeals...
  • sme855 - Wednesday, May 25, 2011 - link

    hi friends
    plz tell me the cheapest price at which i could buy a genuine and sealed galaxy tab 7" 3G
    without contract
    plz help me
    i will really appreciate.
    plz reply at:
    sme855@gmail.com
  • oreo81 - Thursday, May 26, 2011 - link

    What about the Dell Streak 7? I know the screen is 800x480, but it has Tegra 2. And it's under 300$ on amazon and newegg(no taxes), so its really only about 30 bucks more than the nook. I really wish the local BB had one so I could check it out, as I just picked up a nook the other day and am contemplating taking it back. Any thoughts?
  • VivekGowri - Thursday, May 26, 2011 - link

    Its fast, but man I really hated the screen when I played with it. I didn't realize that it was so cheap for WiFi only; T-Mobile is still selling the 3G one at $449...Honestly, I'd give up a lot of that power for a WSVGA resolution - I liked the Galaxy Tab (3G) a lot more than the Streak 7 when I had them side-by-side at the Nvidia CES booth.
  • swaaye - Thursday, May 26, 2011 - link

    I've been using a NC for about 2 months now and have some comments about it.

    First of all, right now, it is a neat tablet to get because it's cheap and so you get a taste of tablets for a low price. However, this market is changing every day and I expect the NC to lose this value in not too long.

    -the headphone jack has low audio quality. Noise and distortion.
    -raw buggy software and it may always be that way. It's even slightly unstable because they are trying to make custom kernels and it's difficult with the kernel and driver source available.
    -Android 2.x is not great. The internal browser is terrible with its memory management issues that cause hitching and its complete lack of GPU acceleration. Opera Mobile is fast but somewhat annoying in its features and UI design.
    -DSP is not HD capable and there are no HD codecs available for it so I expect it will never do HD video. Even when overclocked the CPU isn't fast enough to play 720p H.264/VC-1 on its own. It's battery slaughter without the DSP anyway.
    -the internal flash memory is very slow, about like a class 2 SD card. Boots slow, app install slow, web browser caching impacted slightly as well.

    Personally I'm looking forward to some new 7" tablets with Honeycomb or another OS, and Cortex A9 or better. But the Nook Color is as I said an interesting first look if you haven't played with a tablet.
  • mushu - Thursday, May 26, 2011 - link

    If you're using the 2.3.62 kernel with CM7, make sure you have the latest bootloader (comes with the latest nightly) and give either moboplayer or vitalplayer neon a try for playing your videos :)

Log in

Don't have an account? Sign up now