The First Phones: LG Optimus 7

We will have full reviews of all of these devices in the coming days, but we didn’t want to leave you with nothing on the hardware at launch so here are some brief thoughts on the three Windows Phones we’ve been playing with.

The LG Optimus 7 isn’t actually destined for US sale, it’ll be available tomorrow in Europe and Asia. The phone sports a 3.8” 480 x 800 TN LCD and unfortunately that’s both its biggest asset and its biggest weakness. The LCD sips power compared to the Super AMOLED in the Samsung Focus, but LG also sacrificed quality. Viewing angles and black levels just aren’t very good. The orange theme looks yellow on the phone when viewed at an angle.

The display is bright but it lacks the integrated design that you get from the iPhone 4 or Samsung’s Focus. There’s a perceivable gap between the touch screen and the LCD beneath it.

The display is the biggest problem, the rest is smooth sailing. The form factor is great, albeit a little thick. LG opted for quality materials including a brushed aluminum battery cover. The device is heavy compared to other WP7 phones but it’s a luxurious sort of heavy, not a brick-like heavy.

The Optimus 7 comes with 16GB of NAND on board with an empty microSD slot for future expansion. Remember the rules though, you need to perform a factory restore on the phone with the microSD installed to use it.

LG preloads the device with three apps: Play to, Panorama shot and ScanSearch.

The Play to app is the most interesting as it supports streaming of all of your non-HDCP content to DLNA devices.

The Panoramic photo stitching app is super easy to use and works well in practice. My only complaint is the live view frame rate leaves a lot to be desired.

ScanSearch is a location based augmented reality app for Windows Phone 7. Eventually it'll be able to identify products but today all it can do is point out nearby locations of points of interests using your GPS and WiFi.

Battery life is the best out of the three phones we tested here today. We got over 7 hours in our WiFi browsing test and just over 5 hours on 3G. We’re still running talk time tests.

Battery Life The First Phones: Samsung Focus
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  • bplewis24 - Thursday, October 21, 2010 - link

    Check out page 26. It's dedicated completely to how the "update" process works. In short, it's more like iOS than Android....which is sounds like you'd prefer.
  • ishbuggy - Thursday, October 21, 2010 - link

    Yeah I accidentally skipped that page :P
    I really hope it works out as well as Microsoft hopes it will
  • Voldenuit - Wednesday, October 20, 2010 - link

    Will AT be reviewing the Nokia N8 and E8 Symbian phones? Nokia is pretty obscure in the States (since they mainly sell direct from their website, with no carrier subsidy), but are pretty big in Europe and Asia.
  • epyon96 - Wednesday, October 20, 2010 - link

    Anand,

    With such a glowing review from you, it's almost enough to bump Windows 7 above my initial choice of getting a blackberry. I need a physical keyboard. I'm very picky about it. You are simply a very engaging writer.

    I really hope Windows 7 mobile comes up with a superior keyboard version
  • VashHT - Thursday, October 21, 2010 - link

    The Dell phone coming out looks like it will have a really nice keyboard, I think it is called the venue pro. Also ATT is supposed to have a keyboard phone by LG I think.
  • heelo - Thursday, October 21, 2010 - link

    The Venue Pro *looks* great, but it's somewhat of a monster in size and weight.

    If I weren't stuck on a T-Mobile family plan, I'd probably opt for that LG Quantum. Like Anand said, WP7's interface is extremely usable on smaller screens, and the reasonable form factor and physical keyboard likely make for a very convenient real-world user experience. The drawback is that the looks and (supposedly) build quality are sub-par.
  • EarthwormJim - Wednesday, October 20, 2010 - link

    OMG a screenshot of me in action is on the Xbox Live page!! Woo-hoo
  • gstrickler - Thursday, October 21, 2010 - link

    That's the ugliest and least interesting home/start screen I've ever seen on a smartphone. It may be functional, but even a 6 year old crackberry looked better (and I don't like the BB). The rest of the UI doesn't look too bad, but the start screen needs some work.
  • bplewis24 - Thursday, October 21, 2010 - link

    I couldn't agree more. I find it funny that people are claiming this UI is "100% right" as if everybody is going to like it. Obviously it's a matter of preference, but I just cannot see the overwhelming majority of people getting into this UI. I find it appalling to look at and couldn't imagine using it every day.

    Brandon
  • B3an - Thursday, October 21, 2010 - link

    Dont know what you're smoking but most people prefer an easy to use simple looking UI thats functional rather than cluttered eye candy.
    From the vids i've seen it seems to be the smoothest running, most functional, fastest, and natural UI on any phone to date.

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