After nearly a year-long build-up, Microsoft’s ongoing pre-launch campaign to woo computer users has come to a close, with the public launch of Microsoft’s latest and greatest desktop OS, Windows 7.

Windows 7 is being born in to a world of uncertainty, one Microsoft has never faced before to such a degree. Apple’s (and Mac OS X) market share is the highest it’s been in over a decade. Linux has finally gained however small a foothold in home computers through netbooks. And what was Microsoft’s next-gen operating system, Windows Vista, has taken enough backlash that it’s going to be in therapy for the rest of its life.

By no means are these troubled times for Microsoft, but never has victory been less assured.

Unfortunately, Windows Vista started life as a technical misfit, something even we didn’t fully comprehend until later. It ate too much virtual address space, it copied files slowly, and it ran poorly on the lowest of the low-end computers of the time. Microsoft fixed many of these problems by the time SP1 hit, but by then it was too late. Vista went from a technical misfit to a social misfit, with no hope of immediate redemption.

So Windows 7 is being launched with some gargantuan tasks on its shoulders, few of them technical. First and foremost, it needs to reverse Vista’s (and by extension, Microsoft’s) bad image among existing Windows users, in order to get them off of the old and insecure Windows XP. Then it needs to help stem the continuing flow of Windows users to Mac OS X, which has continued to grow over the years. And finally, it still needs to innovate enough so that Windows doesn’t end up stagnant, and ideally sell a few copies to Vista users while it’s at it.

It’s a large order, one that as we’ll see Microsoft won’t completely deliver on, but they’re going to get fairly close to.

In the meantime, we’re left a launch that has been a very long time coming. Between the public beta, the public RC, and Win7 having been finalized 3 months ago, virtually anyone that wanted Win7 has had the opportunity to try it. Anyone could get the release version by the middle of August through TechNet, MSDN, Action Pack, or any other of a number of sources that Microsoft released Win7 to well ahead of the public launch. The real launch was 3 months ago, so the public launch is almost a technicality.

And with that said, let’s get started with our final look at Windows 7.

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  • jay401 - Monday, October 26, 2009 - link

    awesome, thanks for the update!
  • MadAd - Monday, October 26, 2009 - link

    I must have missed that in the feature list- how stupid.

    6 years of incoming and sent mail history in OE and MS are forcing me to consider alternatives such as thunderbird by not including one.

    What strange marketing ideas they have.
  • BPB - Monday, October 26, 2009 - link

    Why is downloading it for free such a big deal? This way you aren't stuck with whatever version came with the OS. This way MS can upgrade it and make it easier to stay with a frsh mail client. I really don't get the complaints about that here. It also makes it easier for MS to avoid lawsuits. Can you really blame them for wanting to do all this? Besides, I don't know 1 single solitary user who uses Outlook Express, not one. They all use either Outlook or webmail. Personally I love using plain old Gmail. It's simple to use, and travels with me everywhere I go.
  • 7Enigma - Monday, October 26, 2009 - link

    I missed out on the $50 upgrade deal a couple months ago (literally forgot by 1 day) but since I have Vista and my parents really don't want/need to upgrade their systems I think we could all swallow $150 for the 3 user license (my mom's laptop would especially benefit).

    My question is since we don't live in the same house/town is that in violation of the family deal? I'd use one license for my computer and the other 2 for my parents computers.

    Thanks for this likely simple question, but I'm not about to read a EULA!
  • nafhan - Monday, October 26, 2009 - link

    If you know someone with an email address at a university or college, I think you can still buy the student upgrade to Win 7. That's $30.
  • strikeback03 - Monday, October 26, 2009 - link

    Is an email address all that is required? I have a university email address.
  • Matt Campbell - Monday, October 26, 2009 - link

    A .edu email is all you'll need. Iirc the terms also stipulate you have to show you're enrolled for at least 0.5 credit hours if Microsoft audits you in the future.
  • strikeback03 - Monday, October 26, 2009 - link

    lol, I wonder if it would count if I audit a session or two of the class my boss teaches.
  • Matt Campbell - Monday, October 26, 2009 - link

    The $30 student deal is a great one. However, I would caution people against using the Digital River purchase, it's not a downloadable .iso but rather a "box" file that can't easily be made into a bootable DVD. It's a particularly poor choice for those migrating from a 32-bit OS to a 64-bit as the files often can't even be unpacked. There's more info. online at sevenforums, slickdeals and elsewhere. Microsoft offers the deal directly by calling 1.877.696.7786 (mailed DVD for $35 plus tax), this is probably a better option for most to avoid the hassles.
  • The0ne - Monday, October 26, 2009 - link

    The files unpack when you run the setup. Windows setup then runs for the unpacked folder. You can quit setup and the folder will be there, ready for you to create an ISO with.

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