Features and Handling

Sony is used to playing in the large volume retail space where every trick used to gain visibility can result in higher sales.


This is very clear in the packaging theme for Sony DSLR cameras and accessories. No one will miss the bright orange and white (or bright orange and silver) that makes the Sony packages stand out.


The A350 body is on the small side, like the other Sony entry DSLR models, without the extreme smallness that seems to some a problem with the Canon XTi or Nikon D60/D40x. The new Canon XSi is a bit larger than the previous model to address size complaints and accommodate a 3.0" LCD. The Sony A350 is both a little wider (5.25" vs. 5.1") and taller (4.0" vs. 3.8") than the upsized XSi. Minolta pioneered body-integral image stabilization, and the evolved Sony Super Steady Shot is a feature on every Sony DSLR, along with auto sensor cleaning.

The top deck contains a single dial to adjust mode (full-auto, program, shutter-priority, and aperture-priority) and a wide selection of special scene programs such as portrait, sports, night, etc. On the opposite side of the viewfinder hump you will find a mechanical (no power required) Live View/OVF (Optical Viewfinder) switch, timer/drive mode button, and ISO button. The shutter release and shift/adjust dial are on top of the comfortable handgrip.


9-point auto-focus is featured on the A350. The layout and pattern is the same as the A200, A300, and earlier A100 suggesting it is the same AF module. The burst AF speeds on all models also support the conclusion that this is likely the same venerable AF module used in previous Minolta and Sony digital SLRs. Sony claims faster AF in the newest models, and that is likely the result of faster data processing in the supporting data processing modules in the DSLR. The prosumer A700 uses an updated and faster 11-point AF system. The A350 AF system is very competitive in its class and a big step up from the Olympus 510/410/420 and Nikon D60/D40x 3-point AF modules.




While the A350 is a bit larger than the Canon XSi, the LCD is 2.7" instead of the 3.0" LCD featured on the XSi. However, it is the only LCD in its class that is articulated, allowing an upward tilt as far as perpendicular for low-level shots and a down tilt to allow holding the camera above your head for crowd shots. These kinds of shooting situations require a contortionist on the usual DSLR and they are a great benefit for the capable and fast Sony Quick AF Live View. The LCD brightness is adjustable up and down, but it was still a challenge to read info on the LCD in bright sunlight. Perhaps some aftermarket LCD hood will improve LCD viewing.


The rear finds the on-off switch to the left of the viewfinder, which is typical of all the current Sony models. To the right of the viewfinder are the metering pattern/exposure compensation button, AEL (exposure lock)/zoom button, and the unique auto teleconverter. The teleconverter switch just takes advantage of the high-resolution sensor to give you instant 1.4x and 2x crops of the regular image. It does not add or interpolate pixels.

The main part of the a350's back is dominated by the 2.7" tilt screen, and the expected MENU, DISPlay, Delete (Trash Can), and Playback buttons to the left of the screen. To the right is the extremely useful Fn (function) button, which brings up the most commonly used adjustments to allow quick adjustments without searching through menus. The up/down/select multi-controller is used to navigate menus and the screen and a Super Steady Shot on/off switch complete the rear controls.

The sensors at the bottom of the viewfinder are the trademark Minolta "auto-on" when you bring the viewfinder toward your face in OVF mode. There is also a small knurled wheel to adjust viewfinder focus to match your eyesight. This former high-end feature is now making its way into almost all of today's DSLR cameras.

Handling

The A350 is an entry-level camera despite some high-end features like the 14.2MP sensor. As such, it is designed to be easy to use. Ours came out of the package setup at the factory for Live View mode with Super Steady Shot on. In general, Sony made the controls very easy to use and figure out. Sony tells us one complaint from buyers moving from point-and-shoot digital cameras to a digital SLR is that they are often overwhelmed by the controls of the DSLR. Point-and-Shoot users will find the A350 easy to use and familiar right out of the box.

Another editor at AnandTech ordered the A350 from SonyStyle as soon as he saw the specifications in our PMA reporting. He received his A350 last week and commented that the controls on the A350 were extremely easy to figure out and use. He said after 15 minutes he felt like he could figure out most everything on the camera and he was ready to "shoot like a Pro" with the A350. If other new users also find this kind of "instant comfort" with the A350, it will become a big seller.

Current Sony Lineup Live View and the Optical Viewfinder
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  • Wesley Fink - Friday, April 4, 2008 - link

    I have been a Senior Editor at AnandTech for over five years. In fact I have been here longer than anyone except our CEO, Anand Shimpi. I have started or expanded many review areas for AnandTech, brought on-board other AT Editors you will recognize, and handed off new sections to others after getting them up and going. I am NOT quaking in my boots at your threats.

    What I cannot figure out is why you are so determined to discredit me and my work. It certainly won't work, but I cannot figure out your motivation. I can only assume you must be from a photography web site as we have been attacked before by other web sites who were threatened by the success of AT in other areas. If my work is so mediocre and laughable who bother worrying about my camera reviews enough to threaten me? Something is not right with your vehemence and threats.
  • Deadtrees - Saturday, April 5, 2008 - link

    What are you talking about? The question was about your being "PRO" photographer, not about your resume on Anandtech.

    Are you implying that your reviews are bound to be decent because you've been here for some years, did this and that for Anandtech?

    Who cares expect you and your ego? Reader don't care whether you're the founder of Anandtech or the creator of Internet when your camera reviews show too many problems.

    The very methods you've choson only shows how you're incapable of doing the review on this matter and you know it. Stop the ego trip and find someone who can do the review. If you feel like it's something you gotta do as you're the "PRO" photographer, stop doing silly and nonsense benchmarks as you just can't cut it right.

    You see, you're walking down path of Ken Rockwell with this stupid review and ego trip. If you want to do a good review that's not based on benchmarking, www.luminous-landscape.com would be your guide line. Learn from that site instead of Ken Rockwell's.

  • GTVic - Saturday, April 5, 2008 - link

    Wow, you should really calm down before you give yourself a heart attack. The same goes for some of the other people posting here. The tone of your comments is extremely angry and your attacks are largely demeaning (eg. "this stupid review") rather than constructive and friendly.

    Your spelling and grammar are so atrocious and juvenile that I imagine you are writing these comments with steam coming out of your ears due to your intense anger. In short, you have very little credibility in spite of all the technical details that you so venomously spew out.
  • brian_riendeau - Saturday, April 5, 2008 - link

    I think the motivation for a lot of people is the fact that they like AT (otherwise why would they be here reading your article?) and this feels like a letdown. I posted some stuff earlier that may not have been in the best tone, however I can assure when I first clicked on the article I was really excited to read it. Then when I finished I was like "Wow.........." A lot of computer enthusiasts are photogs as well, and its frustrating to come to a site we look to for solid information and read this article. Personally I am someone who currently knows more about cameras than PCs, so reading a head scratcher like this article can make me question some of the PC hardware articles and discredit those.

    Its also frustrating that you do not have the camera anymore. DSLRs can be finicky things and often the best results or feedback comes from second and third looks at the camera. Obviously you are trying to generate some traffic and expand the site user base a bit. Now what I would love to see if for AT to take the feedback from this, and consider that for a revision to this article or at least future articles. I would love to see a good comparison over the current crop of <$1K DSLRs.

    Just keep in mind that megapixels really do not matter. Photography is extremely subjective, and when it comes down to it, people want to know what will take the best pictures for them.
  • kleang - Friday, April 4, 2008 - link

    Well done on the review and all correction you're doing. This type of review is really what's I'm seeking for.

    Who's care on everything must be perfect or measured right? I just need something easy to understand, some opinion from pro, some compare to guide what's I got if I buy this product.

    If I seriously to buy and need in depth information, dpreview and other many sites is my choice.

    May be I'm just your target group, and I'm sure this group is large segment from now.
  • punchkin - Friday, April 4, 2008 - link

    This is not an opinion from a pro. In addition, if you actually don't care about basing your opinion on wrong information, you can satisfy yourself easily with a random search anywhere on the web. Hell, I'll send you bad advice for free if you give me your email address.
  • kleang - Saturday, April 5, 2008 - link

    1. You need to build your credibility 1st if you want to give any advice to people. At the moment, your credit is zero for me(sorry to say that).

    2. Anandtech is one of best information web for a long time, so any advise is good to hear. And I think they response to many comment as a pro, try to correct and very patient to answer.

    3. Many comment are very good and helpful but some just try to blame and show off.

    4. Like it or haste it, just give polite comment and it's depend on AT if they think it's neccesary or not to correct. No meaning to try to blame to prove you're right. AT must responsible on their review but we (you and me) just reader which didnt provide even realname/email.

    5. It's helpful to point the error and give some opinion. But let reader decided if they think this review is helpful or not, you may just not the target group.

    Just my 2cent.
  • punchkin - Saturday, April 5, 2008 - link

    1. We're not discussing your belief in my credibility, but the credibility of the reviewer and his "review".

    2. Nope, obviously NOT for camera information. The word is "advice". Bad advice or "advise" is bad to hear.

    3. My comment is dead on point. A "review" that puts vastly different lenses on different camera bodies, and "tests" using wide-open apertures to show supposed merits of the sensor in each camera, or the imaging capabilities of each camera system, is UTTERLY WORTHLESS.

    4. Like it or not, your half-intelligible posts here do nothing to show that the review has any worth whatsoever. If you want to play "politeness police", go elsewhere.
  • kleang - Saturday, April 5, 2008 - link

    "4. Like it or not, your half-intelligible posts here do nothing to show that the review has any worth whatsoever. If you want to play "politeness police", go elsewhere. "

    Just in case you didn't realize, this post already shown yourself to the public, lol.
  • punchkin - Saturday, April 5, 2008 - link

    Let's try to keep this to standard English. :D

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